Presse und Öffentlichkeitsarbeit: Ein Handbuch

Gernot Brauer

Konstanz: UVK (2005), 730 pp.

Contains index, bibliogr. pp. 592-701

Series: Praxis PR, 1

Signature commbox: 10-PR-G 2005

Topics:

Corporate Identity Crisis Communication Marketing & Branding Media Effects Organizational Communication, Institutional Communication Public Opinion Public Relations Target Groups

Document Type:

Guides, Toolkits, Manuals