"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
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stages of development [...] The first half of the manual focuses on planning and preparation, and the second half addresses specific counter-marketing techniques. The manual also includes a list of resource organizations, appendices relevant to topics found in individual chapters, and a glossary." (Introduction)
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"Hegoa ha impulsado durante el año 2002 el programa "Komunikazio eta Garapena-Comunicación y Desarrollo". A través de diferentes publicaciones y seminarios, se ha tratado de acercar a ONGD, movimientos sociales y a profesionales de la comunicación, a la reflexión, debate y diseño de estrategia
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s de intervención en el campo de la comunicación social. Con esta publicación, un texto con vocación práctica, se describen situaciones, se presentan algunas formas de aproximarse a este tema, se recogen reflexiones para, finalmente, trazar mapas con el objeto de que, quien lo desee, oriente sus propias búsquedas y sus prácticas comunicativas. Esperamos con ello animar y contribuir al descubrimiento y construcción de modelos de comunicación social por parte de ONGD y movimientos sociales, así como presentar algunas herramientas que puedan ser de utilidad para el diseño de políticas, estructuras y estrategias de comunicación en estas organizaciones." (Cubierta del libro)
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"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or
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issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy -- ideas for all kinds of media events are described." (Publisher description)
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"This toolkit is for people and organisations that support NGOs and CBOs responding to HIV/AIDS in developing countries. These include NGO support programmes, training institutions and individual trainers. The toolkit can also be used by NGOs and CBOs themselves to build skills within their own orga
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nisations and implement advocacy work. It is important that people using this toolkit already have some basic facilitation skills, for example in guiding large group discussions and small group activities. It is also helpful if they have some previous experience of advocacy work around HIV/AIDS, although this is not essential." (Page 5)
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"Over the past eight years, GreenCOM has learned a great deal about what works and what doesn’t. The project has also functioned as a clearinghouse for common questions that people around the world raise about EE&C. Most importantly, GreenCOM has demonstrated the value of EE&C and helped managers,
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planners, and decision makers understand that it is much more than just posters, brochures, videos, and textbooks. EE&C encompasses a wide variety of activities and products that lead to changed behavior. Although GreenCOM has accumulated and disseminated a wealth of lessons about influencing the environmental behavior of diverse individuals, communities, and even governments, there is much left to learn and do. In the following pages you will learn how environmental education and communication can benefit you in your work. This booklet summarizes the lessons learned from eight years of experience in over thirty countries. It provides environmental protection and natural resource managers, planners, and decision makers with insight on how EE&C can help them achieve their goals and objectives." (GreenCOM website Oct 15, 2007)
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