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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Storytelling in Organizations: Why Storytelling is Transforming 21st Century Organizations and Management
Burlington, MA; Oxford: Elsevier Butterworth-Heinemann (2004), xiii, 192 pp.
"This book tells how four busy executives, each coming from a different background, each with a very different perspective, were surprised to find themselves converge on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the 21st century. It ref
...
Strategische PR-Evaluation: Erfassung, Bewertung und Kontrolle von Öffentlichkeitsarbeit
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., durchges. Aufl. (2004), 323 pp.
Öffentlichkeitsarbeit für Nonprofit-Organisationen
Wiesbaden: Gabler (2004), xii, 1233 pp.
Character Development and Storytelling for Games
Boston: Course Technology Crisp (2004), xiv, 488 pp.
"[This book] is meant to be a resource for writers and designers and those who must work with us and who may want to talk intelligently with us at some point. This is not a book of rules that, if slavishly followed, will guarantee success. You’ll see that just about every time I try to lay down so
...
GABALs großer Methodenkoffer: Grundlagen der Kommunikation
Offenbach: Gabal Verlag (2004), 293 pp.
" In diesem Buch erhalten Sie einen orientierenden Überblick und einen fundierten Einblick in alle wichtigen Werkzeuge, Techniken, Modelle und Methoden der Kommunikation. Die wichtigsten Kommunikationsmodelle werden im ersten Teil dieses Buches prägnant auf den Punkt gebracht. Der zweite Teil beha
...
"This study, ‘Media Operations during SALW Control Interventions’ attempts to encapsulate best practices for dealing with mass media outlets when implementing SALW [Small arms and light weapons] control projects. It draws on a number of communication and media operation’s studies, but draws it
...
Tales for Change: Using Storytelling to Develop People and Organizations
Key Guides
London; Sterling, VA: Kogan Page (2004), vii, 165 pp.
"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have
...
Relaciones públicas para ONG
Lima: Konrad-Adenauer-Stiftung (KAS) (2004), 216 pp.
Como apoderarse de los medios de comunicación: Una guía para comprender el poder de los medios de comunicación y organizarse por la justicia en los medios en su comunidad
Cleveland: United Church of Christ (2004), 48 pp.
"¿Cuál es su idea del rol que los medios de comunicación comunitarios deben jugar en su comunidad? ¿Qué podrían hacer en su barrio si tuvieran acceso a los medio? Si pudieran hablar y ser oídos por los dueños de los medios, que les dirían? ¿Qué les gustaría mirar, producir y distribuir?
...
Communications for Social Good
New York: Foundation Center (2004), 54 pp.
Estrategias en las crisis públicas: La función de la comunicación
Buenos Aires: La Crujía (2004), 173 pp.
"La crisis no puede definirse sólo por su imprevisibilidad o por su desorden sistémico. La esencia de la crisis es la pérdida de poder. Esta es la tesis del libro. Sólo entendiendo la estructura de poder en la que se encuentra una persona, un grupo o una organización dentro de cualquier activid
...
Communication Skills
New York: Ferguson, 2nd ed. (2004), 145 pp.
"Whether you’re writing, listening, speaking, or attending meetings, communication skills are critical to your success in the workplace. In this book, we’ll look at some of the skills that will enable your communications to be more successful. These include: Understanding the purpose of a commun
...
The Blue Book: Hands-On Approach to Advocating for the Millenium Development Goals
New York: UNDP (2004), 76 pp.
Assessing Organizational Communication: Strategic Communication Audits
New York; London: Guilford Press (2004), xi, 292 pp.
"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usi
...
La publicidad en el tercer sector: Tendencias y perspectivas de la comunicación solidaria
Barcelona: Icaria (2003), 253 pp.
Connecting People to Useful Information: Guidelines for Effective Data Presentations
Washington, DC: Population Reference Bureau (PRB) (2003), 31, 33 pp.
Descubrir y construir procesos de comunicación social: Aportes para diseñar políticas, estrategias y estructuras de comunicación en las ONGD
Bilbao: Hegoa (2003), 160 pp.
"Hegoa ha impulsado durante el año 2002 el programa "Komunikazio eta Garapena-Comunicación y Desarrollo". A través de diferentes publicaciones y seminarios, se ha tratado de acercar a ONGD, movimientos sociales y a profesionales de la comunicación, a la reflexión, debate y diseño de estrategia
...
