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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Assessing Organizational Communication: Strategic Communication Audits
New York; London: Guilford Press (2004), xi, 292 pp.
"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usi
...
GABALs großer Methodenkoffer: Grundlagen der Kommunikation
Offenbach: Gabal Verlag (2004), 293 pp.
" In diesem Buch erhalten Sie einen orientierenden Überblick und einen fundierten Einblick in alle wichtigen Werkzeuge, Techniken, Modelle und Methoden der Kommunikation. Die wichtigsten Kommunikationsmodelle werden im ersten Teil dieses Buches prägnant auf den Punkt gebracht. Der zweite Teil beha
...
Como apoderarse de los medios de comunicación: Una guía para comprender el poder de los medios de comunicación y organizarse por la justicia en los medios en su comunidad
Cleveland: United Church of Christ (2004), 48 pp.
"¿Cuál es su idea del rol que los medios de comunicación comunitarios deben jugar en su comunidad? ¿Qué podrían hacer en su barrio si tuvieran acceso a los medio? Si pudieran hablar y ser oídos por los dueños de los medios, que les dirían? ¿Qué les gustaría mirar, producir y distribuir?
...
Periodismo social: Para que nuestra información sea noticia
Asunción; Buenos Aires: Centro de Información y Recursos para el Desarrollo (CIRD); Poder Ciudadano; Fundación Konrad Adenauer (KAS), ed. paraguaya (2004), 151 pp.
"Aspiramos con esta iniciativa a que las organizaciones no gubernamentales puedan incorporar a sus proyectos herramientas de la comunicación y el periodismo, para que puedan convertir sus programas en actividades noticiables y a la información que generen, en fuente de los medios de comunicación.
...
Relaciones públicas para ONG
Lima: Konrad-Adenauer-Stiftung (KAS) (2004), 216 pp.
Communications for Social Good
New York: Foundation Center (2004), 54 pp.
Character Development and Storytelling for Games
Boston: Course Technology Crisp (2004), xiv, 488 pp.
"[This book] is meant to be a resource for writers and designers and those who must work with us and who may want to talk intelligently with us at some point. This is not a book of rules that, if slavishly followed, will guarantee success. You’ll see that just about every time I try to lay down so
...
Communication Skills
New York: Ferguson, 2nd ed. (2004), 145 pp.
"Whether you’re writing, listening, speaking, or attending meetings, communication skills are critical to your success in the workplace. In this book, we’ll look at some of the skills that will enable your communications to be more successful. These include: Understanding the purpose of a commun
...
Öffentlichkeitsarbeit für Nonprofit-Organisationen
Wiesbaden: Gabler (2004), xii, 1233 pp.
Guidelines for Evaluating Nonprofit Communications Efforts
Washington, DC: Communications Consortium Media Center (2004), 19 pp.
"This study, ‘Media Operations during SALW Control Interventions’ attempts to encapsulate best practices for dealing with mass media outlets when implementing SALW [Small arms and light weapons] control projects. It draws on a number of communication and media operation’s studies, but draws it
...
Handbuch Presse- und Öffentlichkeitsarbeit: Ein Praxisleitfaden für Vereine, Verbände und Institutionen
Frankfurt am Main: Fischer Taschenbuch Verlag, 2. Aufl. (2004), 252 pp.
Speaking Out: Storytelling and Creative Drama for Children
New York; London: Routledge (2004), 219 pp.
"In his successful Creative Storytelling, Jack Zipes showed how storytelling is a rich and powerful tool for self-expression and for building children's imaginations. In Speaking Out, this master storyteller goes further, speaking out against rote learning and testing and for the positive force with
...
Advertising: Principles and Practice
Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.
Connecting People to Useful Information: Guidelines for Effective Data Presentations
Washington, DC: Population Reference Bureau (PRB) (2003), 31, 33 pp.
Storytelling in Film and Television
Cambridge, Mass.: Harvard University Press (2003), xiii, 172 pp.
"Popular films and television series tell stories in an entertaining, easily comprehensible fashion. They seem simple, yet often the audience must keep track of several characters, multiple plot lines, motifs, and thematic meanings. Television viewers often face the additional challenge of frequent
...
