"Over the past eight years, GreenCOM has learned a great deal about what works and what doesn’t. The project has also functioned as a clearinghouse for common questions that people around the world raise about EE&C. Most importantly, GreenCOM has demonstrated the value of EE&C and helped managers,
...
planners, and decision makers understand that it is much more than just posters, brochures, videos, and textbooks. EE&C encompasses a wide variety of activities and products that lead to changed behavior. Although GreenCOM has accumulated and disseminated a wealth of lessons about influencing the environmental behavior of diverse individuals, communities, and even governments, there is much left to learn and do. In the following pages you will learn how environmental education and communication can benefit you in your work. This booklet summarizes the lessons learned from eight years of experience in over thirty countries. It provides environmental protection and natural resource managers, planners, and decision makers with insight on how EE&C can help them achieve their goals and objectives." (GreenCOM website Oct 15, 2007)
more
"This course is designed to help you to sharpen your media advocacy skills. It is made up of two 2-day workshops. During the first workshop, you will explore the meaning of advocacy. You will also consider the importance of finding and including women’s voices in the media you produce. On Day 2 yo
...
u will interact critically with different aspects of a model for running a successful advocacy campaign. You will be expected to complete an assignment in which you will develop a strategy or action plan for an advocacy campaign relevant to the context in which you are working. During the second 2-day workshop, you will examine each other’s action plans. Different tactics, like writing press releases, doing radio interviews, using unusual protest acts and designing posters will be presented and practised." (Introduction, page 6)
more
"The radio campaign ”I’m a child but I have my rights too!” is run by the organization Plan in Burkina Faso, Togo, Mali, Senegal och Guinea. The campaign contains of five-minute-long reports, taking place in an environment that children is well familiar with, often the African countryside wher
...
e the village community is strong and each one has its special place. The campaign entertains and informs (edutainment) and it invites the listener to discuss and reflect. The reports are broadcast in co-operation with local and national radio stations. Children are not only a big target group of the campaign but also important actors during the production and broadcasting. The essay ”Communicating rights for children” is the result of a Minor Field Study in Senegal and Burkina Faso. It is a case study of children´s participation in production and broadcasting of the radio campaign ”I’m a child but I have my rights too!”. The study contains two parts, an analysis and interviews where children and adults share their experiences from participating in the campaign." (Summary)
more
"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit
...
h smokers? Which settings promise effective communication with smokers? What communication problems arise in motivating smokers to stop smoking? Is it necessary to differentiate between target sub-groups when addressing smokers? Finally, after discussing the results presented, conclusions are drawn in Chapter 5 with respect to the effectiveness of communication measures and the requirements to be taken into account, particularly as regards mass media communication. Chapter 6 gives a complete review of the literature used. In conclusion, the Annex describes in detail the most important studies considered in this report." (Introduction, page 13)
more
"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr
...
ovides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end." (Publisher description)
more
