Campaigning, Advocacy, PR
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"This Scoping Study marks the beginning of a large body of work that will be carried out by ActionAid to explore and develop ways in which we can best monitor and evaluate different aspects of this work. This Scoping Study is literally the first step. It sets out to document the various frameworks a ... more
"Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtain ... more
"Organizational communication as a discipline has grown tremendously over the latter part of the century, but accompanying that growth has been a struggle to establish a clear identity for the field. The ongoing evolution of complex organizations in an equally complex global environment has scholars ... more
"Este manual es una guía de capacitación para familiarizar a gerentes de programas con conceptos y técnicas claves de incidencia política. Presenta muchas situaciones en las que CARE sería el principal propulsor de un cambio de políticas. Sin embargo, uno de los principales papeles que CARE pu ... more
"This is a practical guide aimed at the managers of non-governmental and civil society organizations, primarily in developing countries, on how to mobilize funds and other resources for themselves and become financially self-reliant. The author examines all the options, showing how to identify fundi ... more
"Das Buch befasst sich mit den Vorraussetzungen der Wirksamkeit von Kommunikation, die auf Einstellungs- und Verhaltensänderung ausgerichtet ist. Im Mittelpunkt stehen Überzeugungsstrategien, die bedeutsam für die Vermittlung von Kommunikationsinhalten über Massenmedien sind, insbesondere im Rah ... more