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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
La publicidad de bien social
Buenos Aires: Paulinas (1997), 87 pp.
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are
...
Talking Straight: A Guide to Clear and Effective Public Speaking
Manila: Asian Social Institute (1996), 92 pp.
Werbende Gemeinde: Ein Handbuch
Hamburg; Stuttgart: Steinkopf, völlig überarb. Neuaufl. (1995), 220 pp.
"Eine praxisorientierte Darstellung mit zahlreichen Beispielen. Erstmals wird der Begriff der "Corporate Identity" angewandt, indem die einzelnen Schritte zum eigenen unverwechselbaren Gemeindeprofil beschrieben werden. Klar und systematisch führt das Buch in die professionelle Kommunikationsplanun
...
On Printed Matter and Beyond: Media, Orality and Literacy
Den Haag: Centre for the Study of Education in Developing Countries (CESO) (1995), 136 pp.
"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto
...
Disability Awareness in Action: Campaigns
London: Disability Awareness in Action (1994), 46 pp.
"This resource kit focuses on campaigns run by organisations of disabled people which promote our independence, equality of opportunity and full participation. Taking part in campaigns will increase members' skills and confidence and show disabled people as active participants in their communities,
...
Leitfaden für die Pressearbeit: Anregungen, Beispiele, Checklisten
München: Deutscher Taschenbuch Verlag (dtv) (1993), x, 233 pp.
Soap Operas for Social Change: Toward a Methodology for Entertainment-Education Television
Westport, Conn.; New York: Praeger (1993), xxii, 143 pp.
"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi
...
Communication for Health and Behaviour Change: A Developing Country Perspective
San Francisco: Jossey-Bass (1993), xxvi, 204 pp.
Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl
...
Presentation and Communication Skills: A Handbook for Practitioners
Bath: Macmillan Magazines (1993), 81 pp.
Kleine Sprech- und Gesprächserziehung für kirchliche Mitarbeiter
Düsseldorf: Patmos (1993), 142 pp.
El spot radiofónico
San José (CR): Radio Nederland Training Centre (RNTC) (1991), 90 pp.
Guide de publication scientifique
Dakar: Association des Rédacteurs et Editeurs Scientifiques d'Afrique Francophone (1991), 92 pp.
"Vise à aider les auteurs à se familiariser avec l'usage courant et les règles régissant la rédaction et l'édition d'ouvrages et de revues scientifiques. Explique les problèmes qui existent dans le secteur de l'édition scientifique et universitaire en Afrique francophone, dont l'un des plus
...
Modules in Public Education and Social Marketing
Singapore: Asian Mass Communication Research and Information Centre (AMIC) (1991), 8 modules
Dia-Vorträge: Planung, Gestaltung, Durchführung
Stuttgart; New York: Thieme, 2nd ed. (1989), xi, 204 pp.
Communication for Child Survival
Washington, DC: USAID; Academy for Educational Development (AED); Annenberg School for Communication, University of Pennsylvania (1988), viii, 144 pp.
Writing for Educational Radio: A Guide for Scriptwriters
Bonn: Friedrich-Ebert-Stiftung (FES) (1987), 169 pp.
"This book is addressed to those who wish or who have to write educational programmes for radio. Its aim is to point to ways and methods of writing appropriate material for radio. It reviews various radio formats: Non-dramatic ones like announcements, reports, commentary, talk, interviews, etc; and
...
Public Relations: The Malaysian Experience
Kuala Lumpur: Institut Perhubungan Raya Malaysia (Institute of Public Relations) (1986), 259 pp.
"A compilation of articles by Malaysian academicians and public relations professionals from the public and private sectors, intended both as a text and as a survey for the interested layman. In two parts: the first deals with public relations in several types of business, in government and in some
...
