"In this book Dr Garth Japhet, co-founder of the successful South African edutainment project, Soul City, explains the concept of edutainment and what it involves. The book contains case studies of edutainment projects around the world to illustrate the principles of good edutainment and offers a pr
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actical, step-by-step guide to managing both small-scale and large-scale edutainment projects. There is also a detailed training programme with facilitators' notes for a four-day workshop, which covers the five phases of edutainment-creation described in the book, namely: research and planning; development; production; implementation and promotion; and evaluation of an edutainment project." (Back cover)
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"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i
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ndividual/group rights (e.g., racial and gender equality, gay and lesbian rights) this paper argues that social marketing can also make an important contribution to the creation of an atmosphere in public life that discourages fraud and corruption. It can do so by: raising awareness about the costs of corruption to a country; mainstreaming a concern about corruption within national institutions, increasing the understanding of causal factors of corruption amongst the public and influencing behavior." (Abstract)
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"This book is a practical manual for script writers preparing radio serial dramas for development projects. It will be useful both for novices and experienced script writers who have not yet written drama that educates as well as entertains. So that this book can be used as a course manual, whether
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in a formal class or for independent study, each chapter begins with a study guide listing learning objectives and expected outcomes and a suggested exercise. How to Write a Radio Serial Drama for Social Development: A Script Writer’s Manual was originally designed to assist script writers working in projects supported by Johns Hopkins University Population Communication Services. For this reason, many of the samples and examples it contains relate to family planning and reproductive health; however, the script writing principles discussed and demonstrated here apply just as well to other development topics. The manual largely concentrates on the practical aspects of script writing, although a prologue summarizes relevant communication theory." (Using this book, page iii)
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"Der erste Teil des Lexikon erklärt die Fachterminologie von Public Relations und Öffentlichkeitsarbeit. Im zweiten Teil beschreiben Planungshilfen die Vorbereitung und Durchführung von PR-Kampagnen, Werbemaßnahmen und Pressekonferenzen, systematisieren das Spendenmarketing, die Medienbelegung u
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nd die Produktion von Werbemitteln." (commbox)
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"Eine praxisorientierte Darstellung mit zahlreichen Beispielen. Erstmals wird der Begriff der "Corporate Identity" angewandt, indem die einzelnen Schritte zum eigenen unverwechselbaren Gemeindeprofil beschrieben werden. Klar und systematisch führt das Buch in die professionelle Kommunikationsplanun
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g ein. Beiträge zur Gestaltung und Herstellung von Kommunikationsmitteln umfassen ein breites Spektrum von der Wandzeitung bis zur Kinowerbung. Auch Spendenmarketing und Sponsoring sowie Pressearbeit werden dargestellt." (commbox)
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"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto
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rytelling. Is taken for granted that the radio is giving an extra dimension to the spoken word, like books are giving an extra dimension to the printed word, or the cinema or television are connecting texts and visuals again, like woodcut printings have done in the past. Stories from the oral tradition found their way to the mass media like movies, radio and television. Therefore a wide variety of media will be discussed in this book without showing any preference for one medium or another. The focus of interest is more on storytelling then on de media used to tell stories. It is about the athletics of words and the flexible relatedness between the various media. All these media make use of characters to present stories. Therefore characters with stereotyped traits are present in every medium that makes use of narrative or dramatic elements like comic books, photo novels and soap operas. Mass media have been taking over the role of traditional storytelling. Nowadays, it seems as if instead of listening to an individual storyteller, the global community sits down and have stories told by their favourite radio plays and television series like situation comedies and soap series. Some social scientists strongly reject this change in media consumption. They regret the changing patterns in spending leisure time. They regret for example the supposed decline of reading habits which has been considered as an effect of changing media consumption. And they are not the only ones to regret this. On the one hand there are the educationalists worrying about the latest statistics on literacy rates. These figures certainly do not show any worldwide improvements in literacy and numeracy. And there are the publishers too, who regret the declining reading habits. On a global scale the selling of books and other printed matter is at a decline. With an expanding media market, people are spending their leisure time in a more varied way leaving them less time to read. However, despite this conclusion the educational system in whatever country cannot do without a structured transfer of knowledge. And it seems that the most effective medium within the educational system still is the written word, being presented to the people by printed materials. Learning children as well as adults to read and write is the main preoccupation of as many multilateral aid organisations as national governments." (Pages 10-11)
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