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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guides
Atlanta, GA: Centers for Disease Control and Prevention (CDC) (2003), 456 pp.
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
...
A Media Relations Handbook for Non-Governmental Organizations
New York; London: Independent Journalism Foundation; Media Diversity Institute (2003), 89 pp.
Ponle seguro al taxi: Una experiencia de periodismo cívico
Lima: Calandria, 2nd. ed. (2003), 59 pp.
Making the News: A Guide for Activists and Nonprofits
Cambridge: West View, revised and updated ed. (2003), xiv, 289 pp.
"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or
...
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
...
A Field Guide to Designing a Health Communication Strategy
Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.
The New P-Process: Steps in Strategic Communication
Baltimore: Health Communication Partnership (2003), 12 pp.
Handling the Media
Civicus (2003), 34 pp.
Advertising: Principles and Practice
Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.
Am Anfang steht das Wort: Die eisernen Gebote der Kommunikation
Zürich: Orell Füssli (2003), 206 pp.
Getting Started in Communication: A Practical Guide for Activists and Organisations
New Delhi: Sage (2003), 175 pp.
"This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in: building a successful non-profit organization; mobilizing support for the organization; helping an organization achieve its aim and objectives t
...
Guide to Managerial Communication: Effective Business Writing and Speaking
Upper Saddle River, New Jers.: Prentice Hall, 6th ed. (2003), ix, 198 pp.
Handbook of Communication and Social Interaction Skills
Mahwah, NJ: Lawrence Erlbaum Associates (2003), xvi, 1032 pp.
Marketing político: Herramientas para ganar elecciones
Caracas: Konrad-Adenauer-Stiftung (KAS) (2003), 107 pp.
Assessoria de imprensa: Como fazer
São Paulo: Summus Editorial, 2nd ed. (2003), 154 pp.
