Toolbox Campaigning, Advocacy, PR

Campaigning, Advocacy, PR

TOOLBOX

Campaigning, Advocacy, PR

This toolbox offers you training materials and good practice experiences on campaigning, advocacy and public relations. We focus in particular on

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Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guides

Department of Health and Human Services: Centers for Disease Control and Prevention (CDC) (ed.)

Atlanta, GA: Centers for Disease Control and Prevention (CDC) (2003), 456 pp.

"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different ... more

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Communication as a Reform Tool for the UN: Sharing Experiences and Innovation. Pocket Guide for Practicioners

New York: United Nations System Staff College; Center for Development Communication (CDC); Epstein and Associates (2003), 20 pp.

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Spreading the Word Further: Guidelines for Disseminating Development Research

Julie Fisher, Frank Odhiambo, Andrew Cotton

Leicestershire: Loughborough University, Water, Engineering and Development Centre (WEDC) (2003), 64 pp.

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Descubrir y construir procesos de comunicación social: Aportes para diseñar políticas, estrategias y estructuras de comunicación en las ONGD

Javier Erro Sala

Bilbao: Hegoa (2003), 160 pp.

"Hegoa ha impulsado durante el año 2002 el programa "Komunikazio eta Garapena-Comunicación y Desarrollo". A través de diferentes publicaciones y seminarios, se ha tratado de acercar a ONGD, movimientos sociales y a profesionales de la comunicación, a la reflexión, debate y diseño de estrategia ... more

Google Scholar (168)

WorldCat (177)

Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World

Peter C. Brinckerhoff

Hoboken: Wiley, 2nd ed. (2003), 258 pp.

"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for ... more

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Mit Medien wirken: Orientierungshilfe für den Einsatz von Medien in der Entwicklungszusammenarbeit

Karin Bohmann

Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2003), 41 pp.

Google Scholar (157)

WorldCat (158)

La publicidad en el tercer sector: Tendencias y perspectivas de la comunicación solidaria

Vincente J. Benet, Eloísa Nos Aldás (eds.)

Barcelona: Icaria (2003), 253 pp.

Google Scholar (164)

WorldCat (155)

Making the News: A Guide for Activists and Nonprofits

Jason Salzman

Cambridge: West View, revised and updated ed. (2003), xiv, 289 pp.

"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or ... more

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WorldCat (168)

Assessoria de imprensa: Como fazer

Rivaldo Chinem

São Paulo: Summus Editorial, 2nd ed. (2003), 154 pp.

Google Scholar (208)

WorldCat (206)

Advertising: Principles and Practice

William Wells, John Burnett, Sandra Moriarty

Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.

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Google Scholar (204)

WorldCat (187)

Handbook of Communication and Social Interaction Skills

John O. Greene, Brant Raney Burleson (eds.)

Mahwah, NJ: Lawrence Erlbaum Associates (2003), xvi, 1032 pp.

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Connecting People to Useful Information: Guidelines for Effective Data Presentations

Dissemination Group of the MEASURE Program

Washington, DC: Population Reference Bureau (PRB) (2003), 31, 33 pp.

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Handling the Media

Karen Hurt

Civicus (2003), 34 pp.

Google Scholar (218)

WorldCat (209)

Guide to Managerial Communication: Effective Business Writing and Speaking

Mary Munter

Upper Saddle River, New Jers.: Prentice Hall, 6th ed. (2003), ix, 198 pp.

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Building Civil Society Portals: Reflections by Practitioners

Karel Novotný

Association for Progressive Communications (APC) (2003), 26 pp.

Google Scholar (217)

WorldCat (226)

Am Anfang steht das Wort: Die eisernen Gebote der Kommunikation

Ruedi Nützi

Zürich: Orell Füssli (2003), 206 pp.

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The New P-Process: Steps in Strategic Communication

Kim S. Martin

Baltimore: Health Communication Partnership (2003), 12 pp.

Google Scholar (169)

WorldCat (147)

Ponle seguro al taxi: Una experiencia de periodismo cívico

Claudio Zavala Gianella

Lima: Calandria, 2nd. ed. (2003), 59 pp.

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WorldCat (165)

Storytelling in Film and Television

Kristin Thompson

Cambridge, Mass.: Harvard University Press (2003), xiii, 172 pp.

"Popular films and television series tell stories in an entertaining, easily comprehensible fashion. They seem simple, yet often the audience must keep track of several characters, multiple plot lines, motifs, and thematic meanings. Television viewers often face the additional challenge of frequent ... interruptions—for commercials, for week-long gaps between episodes, and even for stretches of time between seasons. Yet they manage, remarkably, to keep track of not only a single long-running narrative, but often several simultaneously. How do film and television writers juggle the need for graspable, enjoyable stories with the many restrictions imposed by their respective commercial formats? How do those two art forms differ in the ways they tell stories? [...] Because television programs typically face far greater restrictions of time and format than films, the storytelling tactics of television often appear extremely simple, especially in situation comedies and dramas with only one or two plotlines. Since the 1980s, dramas with multiple storylines have been praised as introducing complexity into narrative television. I shall argue, however, that good situation comedies and “simple” dramas often in fact also have an underlying complexity. Indeed, many of the interesting aspects of storytelling are hidden in television in a way that they are not in most other arts. We watch television via single episodes, and those episodes may be unremarkable. Yet television is structured in ways that become apparent only if we take the long view. Multiple-episode programs structure narratives within episodes, across seasons, and across a potentially lengthy succession of seasons. To some extent, both classical films and television programs hide their own cleverness in a show of simplicity. In television particularly, the complexity fades into the tenuous connections across a series. Similarly, the virtues of the individual episode— compact exposition, swift progression from cause to effect, establishment of material for future entries in the series—make little impression unless one pays keen attention or undertakes actual analysis, either of the episode or across the season. My first chapter tackles the issue of how one might do that sort of close narrative analysis within episodes ..." (Preface, page ix-x) more

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Manual para el diseño participativo de estrategias de comunicación

Lilliana León Zúñiga, Seidy Salas Viquez, Sandra Salazar Vindas, Juan Carlos Cruz Barrientos

Sabanilla (CR): Centro de Comunicación Voces Nuestras (2002), 80 pp.

Designing and Implementing an Effective Tobacco Counter-Marketing Campaign Key Guides

Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guides