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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Getting Started in Communication: A Practical Guide for Activists and Organisations
New Delhi: Sage (2003), 175 pp.
"This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in: building a successful non-profit organization; mobilizing support for the organization; helping an organization achieve its aim and objectives t
...
Descubrir y construir procesos de comunicación social: Aportes para diseñar políticas, estrategias y estructuras de comunicación en las ONGD
Bilbao: Hegoa (2003), 160 pp.
"Hegoa ha impulsado durante el año 2002 el programa "Komunikazio eta Garapena-Comunicación y Desarrollo". A través de diferentes publicaciones y seminarios, se ha tratado de acercar a ONGD, movimientos sociales y a profesionales de la comunicación, a la reflexión, debate y diseño de estrategia
...
Ponle seguro al taxi: Una experiencia de periodismo cívico
Lima: Calandria, 2nd. ed. (2003), 59 pp.
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
...
Assessoria de imprensa: Como fazer
São Paulo: Summus Editorial, 2nd ed. (2003), 154 pp.
Making the News: A Guide for Activists and Nonprofits
Cambridge: West View, revised and updated ed. (2003), xiv, 289 pp.
"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or
...
A Media Relations Handbook for Non-Governmental Organizations
New York; London: Independent Journalism Foundation; Media Diversity Institute (2003), 89 pp.
Guide to Managerial Communication: Effective Business Writing and Speaking
Upper Saddle River, New Jers.: Prentice Hall, 6th ed. (2003), ix, 198 pp.
Am Anfang steht das Wort: Die eisernen Gebote der Kommunikation
Zürich: Orell Füssli (2003), 206 pp.
Connecting People to Useful Information: Guidelines for Effective Data Presentations
Washington, DC: Population Reference Bureau (PRB) (2003), 31, 33 pp.
Storytelling in Film and Television
Cambridge, Mass.: Harvard University Press (2003), xiii, 172 pp.
"Popular films and television series tell stories in an entertaining, easily comprehensible fashion. They seem simple, yet often the audience must keep track of several characters, multiple plot lines, motifs, and thematic meanings. Television viewers often face the additional challenge of frequent
...
The New P-Process: Steps in Strategic Communication
Baltimore: Health Communication Partnership (2003), 12 pp.
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
Key Guides
Atlanta, GA: Centers for Disease Control and Prevention (CDC) (2003), 456 pp.
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
...
Advertising: Principles and Practice
Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.
A Field Guide to Designing a Health Communication Strategy
Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.
