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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Storytelling: Branding in Practice
Berlin, Heidelberg: Springer (2005), 238 pp.
"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
...
Evaluation of Soul Buddyz Series 2
Johannesburg: Soul City (2005), 40 pp.
Gut geplant ist halb gewonnen. Kampagnen: Die schönste Herausforderung, seit es Politik gibt. Ein Trainingsbuch
Bonn: Friedrich-Ebert-Stiftung (FES), Akademie Management und Politik (2005), 116 pp.
"Als Beispiel einer Kampagne habe ich einen Wahlkampf genommen, da Wahlkämpfe gegenüber anderen Kampagnen in aller Regel zwei zusätzliche Komponenten aufweisen: Personalisierung. Zwar ist der Spitzenkandidat für eine Partei, was auch BrentSpar für die Anti-Shell-Kampagne von Greenpeace gewesen
...
Evaluation Soul City Series 6
Houghton: Soul City Institute (2005), 31 pp.
Soap Operas for Social Change to Prevent HIV/AIDS: A Training Guide for Journalists and Media Personnel
Key Guides
Shelburne, Vt.: Population Media Center (PMC); United Nations Population Fund (UNFPA) (2005), 75 pp.
"This guide seeks to familiarise journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television). The main area of focus is for HIV and AIDS prevention, especially among
...
Radio Soap Operas for Peacebuilding: A Guide. Part 2
Key Guides
Search for Common Ground; Radio for Peacebuilding Africa (2005), various pag.
"This is a guide for those training writers of radio soap operas for peacebuilding. It contains a ten day training course, materials, and background information which are invaluable to facilitators." (Back cover)
Cinematic Storytelling: The 100 Most Powerful Film Conventions Every Filmmaker Must Know
Studio City, Calif.: Michael Wiese Productions (2005), xii, 257 pp.
Wallposter Comics: A Great Campaign Tool for NGOs
Vantaa (FI): World Comics (2005), 24 pp.
"Wallposter comics are inexpensively produced educational stories by local NGOs. These stories, which are pasted up on walls and similar places create a lot of interest in the communities. The wallposters are either silk screen printed or made by photocopying. This booklet is a guide in how to make
...
Writing and Producing Radio Dramas
Key Guides
New Delhi et al.: Sage (2005), 325 pp.
"This is a practical guide for writers, producers and others who use radio dramas as the vehicle to bring about behaviour change among socioeconomically disadvantaged communities in the developing world. Divided into three parts, the first argues for the power of radio to initiate change and stresse
...
Communications Toolkit: A Guide to Navigating Communications for the Nonprofit World
Key Guides
Santa Monica: Cause Communications (2005), viii, 72 pp. + annex
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
San Francisco: Jossey-Bass (2005), 311 pp.
"The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of t
...
Das Media-Kochbuch 2: Mehr Rezepte für die effiziente Medienplanung
Köln: IP Deutschland (2005), 31 pp.
How to Create a Website: Guiding Principles
New Delhi: UNESCO (2005), 239 pp.
Soul Buddyz Club: Evaluation Report 2005
Parktown: Soul City, Institute for Health and Development Communication (2005), 39 pp.
Praxis-Handbuch Rhetorik. Mit großem Übungsteil: Einstufungstests und Trainingsprogramme
München: Bassermann (2005), 271 pp.
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Hoboken, NJ: Wiley (2005), 345 pp.
"Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manua
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