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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Hoboken, NJ: Wiley (2005), 345 pp.
"Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manua
...
Gut geplant ist halb gewonnen. Kampagnen: Die schönste Herausforderung, seit es Politik gibt. Ein Trainingsbuch
Bonn: Friedrich-Ebert-Stiftung (FES), Akademie Management und Politik (2005), 116 pp.
"Als Beispiel einer Kampagne habe ich einen Wahlkampf genommen, da Wahlkämpfe gegenüber anderen Kampagnen in aller Regel zwei zusätzliche Komponenten aufweisen: Personalisierung. Zwar ist der Spitzenkandidat für eine Partei, was auch BrentSpar für die Anti-Shell-Kampagne von Greenpeace gewesen
...
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
San Francisco: Jossey-Bass (2005), 311 pp.
"The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of t
...
Campaigning for Freedom of Expression: A Handbook for Advocates
Key Guides
Toronto: International Freedom of Expression Exchange (IFEX) (2005), 136 pp.
"Section 1 focuses on campaign strategies. Mats Abrahamsson, a former Greenpeace campaign coordinator and founder of the Swedish consultancy Selene, shows you: how to develop a strategic framework for campaigning that helps campaigners choose the activities that can best meet their objectives and av
...
Soul Buddyz Club: Evaluation Report 2005
Parktown: Soul City, Institute for Health and Development Communication (2005), 39 pp.
Eto dodo deviwo: Plan Bénin et Radio Lalo. Manuel des jeunes
Cotonou: Plan International (2005), 87 pp.
Das Media-Kochbuch 2: Mehr Rezepte für die effiziente Medienplanung
Köln: IP Deutschland (2005), 31 pp.
Wallposter Comics: A Great Campaign Tool for NGOs
Vantaa (FI): World Comics (2005), 24 pp.
"Wallposter comics are inexpensively produced educational stories by local NGOs. These stories, which are pasted up on walls and similar places create a lot of interest in the communities. The wallposters are either silk screen printed or made by photocopying. This booklet is a guide in how to make
...
Evaluation Soul City Series 6
Houghton: Soul City Institute (2005), 31 pp.
Communications Toolkit: A Guide to Navigating Communications for the Nonprofit World
Key Guides
Santa Monica: Cause Communications (2005), viii, 72 pp. + annex
Praxis-Handbuch Rhetorik. Mit großem Übungsteil: Einstufungstests und Trainingsprogramme
München: Bassermann (2005), 271 pp.
