Öffentlichkeitsarbeit für Nonprofit-Organisationen

Gemeinschaftswerk der Evangelischen Publizistik (GEP) (ed.)

Wiesbaden: Gabler (2004), xii, 1233 pp.

Contains index, illustrations

ISBN 978-3-409-12422-5

Signature commbox: 10-PR-G 2004

Topics:

Advertising Budgeting, Cost Calculation, Financial Planning Communication Strategies Creativity Direct Marketing Event Marketing & Communication Human Resources Development, Personnel Management Marketing & Branding Merchandising & Social Merchandising Nonprofit Public Relations: Design & Implementation Online Public Relations Organisational Development & Capacity Building Organizational Communication, Institutional Communication Presentation Skills & Techniques Quality Management Social Marketing Storytelling Theologies of Communication

Document Type:

Textbooks Thematic Handbooks & Encyclopedias