1 INTRODUCTION, 6
2 BASIC ASPECTS OF MEDIA WORK, 8
3 STEPS TOWARD EFFICIENT MEDIA WORK, 10
3.1 Situation and problem analysis, 10
3.3 Analysis of the relevant actors, 12
3.4 Message and content, 14
3.5 Criteria for selecting media, 15
3.6 Selecting partners for media production, 17
3.7 Pre-testing, 18
3.8 Production, distribution and marketing strategy, 19
3.9 Monitoring, evaluation and impact analysis, 20
4 THINGS TO AVOID, 22
5 GOOD PRACTICES, 25
References, 27
Regional differences, 29
Gender, culture and spirituality, 30
Media overview, 31
List of examples, 33