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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Nonprofit-PR
Konstanz: UVK (2007), 319 pp.
"Ulrich Brömmling gibt in seinem vorliegenden Buch eine Einführung in die Presse- und Öffentlichkeitsarbeit von gemeinnützigen Organisationen: Vom Kommunikationskonzept und den Zielgruppen über den Internetauftritt bis zu rechtlichen Aspekten. Im praxisorientierten Ratgeber „Nonprofit-PR“ z
...
Evaluating Heartlines 2006: A Platform for Change. A Summary Report of the Research
Houghton: Heartlines (2007), 32 pp.
"HEARTLINES is an innovative programme developed by The Mass Media Project in South Africa. The intervention’s purpose is to address South Africa’s social issues, such as HIV and AIDS, crime, violence and the breakdown of family and social structures. HEARTLINES is unique in its approach in that
...
The Advocacy Sourcebook
London: WaterAid (2007), 115 pp.
"The sourcebook covers the following topics: spaces for civil society participation and how to link local, national and international advocacy; the role of WaterAid to improve water supply and sanitation (WSS) in the context of UN Millennium Development Goals (MDGs); building community capacity for
...
"This textbook attempts to address most common questions, doubts and misconceptions about the media, while communicating and working with them. It is based on notes prepared for the workshops on Media relations for CSOs held in Tirana (Albania), 8-10 February 2007 and in Novi Sad (Serbia), 1-3 March
...
Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read
Berkeley: Nolo, 440 p. (2007), 440 pp.
"In their new book, magazine business consultant Cheryl Woodard and editor Lucia Hwang team up to put professional advice in the hands of the nonprofit community. Readers learn step-by-step how to set goals and present core messages; manage the business side of a publication; edit high-quality conte
...
Advertising for Dummies
Indianapolis, Indiana: Wiley, 2nd ed. (2007), xviii, 312 pp.
Guía para la comunicación y difusión de resultados de investigaciones
La Paz: Fundación PIEB (2007), viii, 151 pp.
The Impact of Media Interventions: Factors and Evidence
Reading: Gamos (2007), 27 pp.
"In this paper we will be looking at the evidence of impact from interventions in the so-called ‘traditional’ media – TV, radio and, to a much lesser extent, print – and factors contributing to that impact. By ‘media interventions’ we mean using mass-media in support of development objec
...
Civic Leadership Blogging Guidebook
International Centre of Excellence for Local eDemocracy (ICELE), 2nd ed. (2007), 82 pp.
"This guide has been compiled from a number of sources, including industry experts on blogging, with a particular focus on civic leadership weblogging. Many of the examples are based on the experiences of a government-backed pilot into blogging in the public sector. The International Centre of Excel
...
Relações públicas comunitárias: A comunicação em uma perspectiva dialógica e transformadora
São Paulo: Summus Editorial (2007), 372 pp.
"O conceito de relações públicas comunitárias, ou seja, de um trabalho comprometido com a vida e o cotidiano dos segmentos sociais organizados ou com interesse público, teve inicio com as transformações por que passaria a área a partir da década de 1980, no contexto de articulação crescen
...
Using Mobile Phones in Fundraising Campaigns
Amherst: MobileActive (2007), 17 pp.
People to People Fundraising: Social Networking and Web 2.0 for Charities
Hoboken, New Jers.: Wiley (2007), 262 pp.
"This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
getting supporters to do more than give; evaluating your website; blogs — an important development in fundraising; the power of celeb
...
A Guide to Measuring Advocacy and Policy
Baltimore: Annie E. Casey Foundation (2007), 32 pp.
"The overall purpose of this guide is twofold. To help grantmakers think about and talk about measurement of advocacy and policy, this guide puts forth a framework for naming outcomes associated with advocacy and policy work as well as directions for evaluation design. The framework is intended to p
...
Building National Campaigns: Activists, Alliances, and How Change Happens
Oxford: Oxfam (2007), xii, 103 pp.
"The aim of this book is to share stories and learning from alliance-based efforts to improve employment standards for workers, primarily women in export-orientated supply chains. These stories are about people and their organisations building more powerful and effective ways to get their voices hea
...
Advocacy and Interventions: Readings in Communication and Development
Ithaca: Internet-First University Press (2007), vii, 436 pp.
"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin
...
Advocacy, Communication and Social Mobilization (ACSM) for Tuberculosis Control: A Handbook for Country Programmes
World Health Organization (WHO) (2007), 80 pp.
"This handbook is primarily intended for staff that plan, organize and supervise tuberculosis (TB) control activities at the national level. Because tackling TB requires commitment and work at all levels, this guide can also be used by TB control staff at the provincial, state, and regional levels;
...
"Knowing how many people visit your site, who they are and what they do while they are there (usage) will help you tailor your site to deliver, share or pull in the information or messages your audiences most need, in the way audiences want to receive and contribute to it. Knowing how easily visitor
...
Click Here for Change: Your Guide to the E-Advocacy Revolution
Oakland, Calif.: PolicyLink (2007), 60 pp.
"This manual was written for experienced and novice advocates alike who are eager to use state of the art technology techniques to challenge old policies and create new ones that will enhance the quality of life and access to opportunity for everyone. The case studies, resources, tips, and best prac
...
