Planejamento de mídia: Teoría e experiência

Planejamento de mídia: Teoría e experiência
Key Guidance

Paulo Tamanaha

São Paulo: Pearson Prentice Hall (2006), xxi, 230 pp.

Contains tables, bibliogr. pp. 221-223, index

ISBN 9788576050322

Signature commbox: 10-PR-P 2006

Topics:

Advertising Markets & Industries Advertising Planning & Implementation Audience Research Methods Audiences & Users

Countries:

Brazil

Document Type:

Textbooks