"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin
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g effectively in development programs. We are indebted to them and I am pleased to provide their ideas - frequentyl in their own words - to th readers of this book, and provide web links to their works. In spinning all of these valuable resources together I have added my own insights based on almost four decades of communication and development experience in countries ranging from Guatemala to Western Samoa, with many other stops in Asia, Africa and Latin America." (Foreword)
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"The aim of this book is to share stories and learning from alliance-based efforts to improve employment standards for workers, primarily women in export-orientated supply chains. These stories are about people and their organisations building more powerful and effective ways to get their voices hea
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rd. Anyone wanting to learn more about popular campaigning work, and about how change happens, will benefit from reading this book. It will show others who are working in this area how the initiatives it describes led to developing new campaigning components and overcoming obstacles. This book differs from a campaigning manual; the stories show how the relationships were developed and what processes were followed, explain the motivations behind the choices that the different alliances made, and highlight the resulting successes and failures of these alliances." (Introduction)
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"Knowing how many people visit your site, who they are and what they do while they are there (usage) will help you tailor your site to deliver, share or pull in the information or messages your audiences most need, in the way audiences want to receive and contribute to it. Knowing how easily visitor
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s find what they are looking for and their perception of your site (usability) will help you improve its functionality and the user-experience—encouraging more use of your site. And knowing how well your site meets your visitors’ information needs (usefulness) will help you improve both your content and its organization to meet those needs. This guide provides an introduction to measuring these 3Us together with suggestions about how you can use web analytics, surveys and other instruments to improve the 3Us and ultimately the impact of your website. Examples provide a step-by-step guide to putting this knowledge into practice." (Back cover)
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"The sourcebook covers the following topics: spaces for civil society participation and how to link local, national and international advocacy; the role of WaterAid to improve water supply and sanitation (WSS) in the context of UN Millennium Development Goals (MDGs); building community capacity for
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rooted advocacy; the planning process for effective advocacy such as how to identify issues, what tools to use, clarifying the message etc.; resources to be used for advocacy;advocacy actions such as lobbying, campaigns, media etc.; monitoring and evaluation of advocacy. The sourcebook is interspersed with short case studies from national-level advocacy activities in Africa (Ghana, Madagascar, Mozambique, Tanzania and Uganda), Asia (Bangladesh, Nepal and Pakistan) and the UK, as well as at the international level (Freshwater Action Network). Further information resources are also provided. In the Annex, there is a selection of tools, pro-formas, tables and diagrams which advocacy workers may like to reproduce, adapt or distribute. The sourcebook is meant for WaterAid staff and partner organisations, as well as others in the sector, to assist in drawing up advocacy action plans that aim to improve the water supply and sanitation situation of the poorest people in the countries where they work." (https://www.ircwash.org/resources)
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"The overall purpose of this guide is twofold. To help grantmakers think about and talk about measurement of advocacy and policy, this guide puts forth a framework for naming outcomes associated with advocacy and policy work as well as directions for evaluation design. The framework is intended to p
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rovide a common way to identify and talk about outcomes, providing philanthropic and non-profit audiences an opportunity to react to, refine and adopt the outcome categories presented. In addition, grantmakers can consider some key directions for evaluation design that include a broad range of methodologies, intensities, audiences, timeframes and purposes." (Introduction, page 1)
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"This PR Handbook has been designed to provide professionals handling public relations and communication activities of corporate houses with a practical and readily useable guide to initiate a public relations program. Numbers of professional tips and issues have been extracted from various professi
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onal documents. In paging through the handbook, you will see that the text is supported with a variety of checklists that will provide additional information useful in your public relations work. The handbook explicitly draws on the work and experience of Media and PR strategy development by numerous professional organizations. The issues and checklists have been incorporated in the handbook keeping the corporate PR professionals' existing need in mind. Through a number of informal and formal meetings with corporate PR professionals and gatekeepers of print and electronic media, PR professionals' major needs and priorities have been identified." (Preface)
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"This handbook is primarily intended for staff that plan, organize and supervise tuberculosis (TB) control activities at the national level. Because tackling TB requires commitment and work at all levels, this guide can also be used by TB control staff at the provincial, state, and regional levels;
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by nongovernmental organizations (NGOs) and others involved in TB control, including communications officers, epidemiologists, program supervisors, TB medical specialists, nurses, bacteriologists, statisticians, health educators, logistics officers and trainers. Health managers of refugee and displaced population camps, prisons and large private enterprises, such as factories and mines, will also find this handbook useful. Additionally, teachers in medical, nursing, laboratory and public health schools may find valuable information for training their students in effective, multi-disciplinary TB control." (About this handbook)
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"This textbook attempts to address most common questions, doubts and misconceptions about the media, while communicating and working with them. It is based on notes prepared for the workshops on Media relations for CSOs held in Tirana (Albania), 8-10 February 2007 and in Novi Sad (Serbia), 1-3 March
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2007. Thus, the textbook includes valuable feedbacks, rich experience and illustrative case studies given by the participants of the workshops in the Western Balkan countries. Although this textbook should serve to CSOs in the region as a “first aid” and a basic equipment for their media work, it does not pretend to offer a universal recipe or a magical formula, for how to come on the first newspaper pages or among the first minutes of the main television news. When working towards efficient and qualitative media relations, CSOs in the region should rely on creativity, innovation, flexibility, openness and enthusiasm, all of which is already prove by their projects, initiatives, everyday work and efforts. The introductory chapter talks about the relevance of media and media relations for CSOs. The second chapter introduces specific character and functioning of the media – their logic, rules and ways. The third chapter gives suggestions on how to communicate with the media and organise CSOs media work. It presents some tools and techniques of media relations – press release, press conference, interview and media events." (Introduction, page 6)
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"En este cuadernillo, el objetivo es profundizar y explorar el concepto de información a partir de su reflexión en tanto proceso comunicacional. Por esta razón, los contenidos aquí desarrollados se articulan con los abordados en los cuadernillos 1 y 2 y están organizados en cuatro capítulos: E
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n el primero se realiza un recorrido conceptual de los aportes de las estrategias de información, desde el difusionismo, pasando por el marketing social y el entretenimiento educativo. En el segundo se desarrolla el significado y las implicancias de un proceso de información, la diferencia entre información y comunicación, entre informar y conocer. Y fundamentalmente, qué significa que una información sea significativa para las personas, grupos o comunidad a la que está destinada. En el tercero se describe la campaña de bien público como estrategia integral de información y sensibilización, los pasos y tareas para su realización. En el último capítulo se hace una reseña de los diversos canales a utilizar en campañas de este tipo." (Presentación)
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"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo
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peration agencies, and IUCN-CEC. This paper presents the final results of the Interest Group’s work and will be presented at the World Congress on Communication for Sustainable Development (WCCD), organized by the World Bank and FAO in 2006. [...] The manual is envisioned as a tool for policymakers and planners to obtain an overview of the issues involved. GTZ Rioplus and the Interest Group hope that this tool will quickly and convincingly show how strategic communication can become an integrated component of policies, strategies and projects, and thereby help ensure that adequate human and fi nancial resources are allocated to this end. Strategic communication, in the context of this paper, is understood as a dynamic process, integrated in a large-scale initiative that comprises multi-disciplinary and social marketing, non-formal education and public participation, thrives on acting people, aims at the innovative and sustainable change of practices, behaviors and lifestyles, guides communication processes and media interventions within and among social groups, and is a pre-requisite and a tool for change at the same time." (Foreword)
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