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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Campanas políticas exitosas 2.0: Para construir el Centro Político de América Central
Ciudad de Guatemala: Konrad-Adenauer-Stiftung (KAS) (2011), 178 pp.
Media Advocacy Toolkit
Pasay City: Philippine NGO Council on Population, Health and Welfare (2011), 22 pp.
Comunicação e marketing digitais: Conceitos, práticas, métricas e inovações
Salvador: VNI (2011), 245 pp.
Conceitos de comunicação política
Beira: Livros LabCom (2010), 164 pp.
"A Comunicação Política é uma área vasta em expansão quer sob o ponto de vista da reflexão teórica praticada nas Academias quer sob o ponto de vista da sua prática em numerosos domínios da vida cívica. Vislumbra-se um claro aprofundamento dos estudos nesta área visível na imprensa unive
...
Facebook, Twitter et les autres ...: Intégrer les réseaux sociaux dans une stratégie d'entreprise
Paris: Pearson Education (2010), xiii, 238 pp.
"Il a fallu 38 ans à la radio pour toucher 50 millions d'utilisateurs, 13 ans à la télévision, 4 ans à Internet... tandis que Facebook a conquis 100 millions de membres en moins de 9 mois ! D'abord destinés aux individus désireux de prolonger ou de nouer des relations, les réseaux sociaux ne
...
Relaciones públicas: Reflexiones y desafíos
Santiago de Chile: Universidad del Pacífico, Facultad de Comunicaciones (2010), 115 pp.
Prensa y comunicación: Relaciones informativas responsables
Buenos Aires: La Crujía (2010), 207 pp.
Advocacy Toolkit: A Guide to Influencing Decisions That Improve Children's Lives
New York: UNICEF (2010), iv, 116 pp.
"The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight f
...
"This document outlines basic steps in planning monitoring and evaluation for advocacy and covers: distinctive features of monitoring and evaluation for advocacy; five questions for planning advocacy monitoring and evaluation; special focuses on equity, humanitarian advocacy monitoring and evaluatio
...
Best Practice in Road Safety Mass Media Campaigns: A Literature Review
Adelaide: University of Adelaide, Centre for Automotive Safety Research (2010), vi, 49 pp.
"This report provides a timely review of what is currently known about road safety advertising design and evaluation. Australian and international advertising literature published from 2001 to 2009 was reviewed to determine best practice for road safety mass media campaigns in South Australia. Inste
...
Voice and Accountability Tool: Engagement Framework
CAFOD (2010), 3 pp.
"This tool can be used in different places and for different types of advocacy, and helps CAFOD and our partners to think about the wider context of their work as well as their achievements. The levels are cumulative, and require partner organisations to think through the reasons why they might be c
...
Comunicación estratégica: Valor agregado para una ONG. Caso testigo: Vecinos por la Carta y su incidencia en la reforma de la Carta Orgánica de Bariloche
Buenos Aires: Vecinos por la Carta; Avina (2010), 141 pp.
"Para los que trabajamos en la Representación Patagonia de la Fundación AVINA Argentina fue una oportunidad extraordinaria poder acompañar, muy próximos, a un puñado abierto y generoso de ciudadanos de San Carlos de Bariloche que decidió incidir directamente en el proceso de la reforma de su C
...
Telling Stories: Language, Narrative, and Social Life
Washington, DC: Georgetown University Press (2010), vi, 219 pp.
"This collection of seventeen contributions provides a small but significant window into some of the themes that, in our view, will define research on narrative in the coming years. Some of these themes have already started taking center stage— for example, the diversification of methodological to
...
The Social Media Marketing Book
Sebastopol, Calif.: O'Reilly (2010), vi, 232 pp.
"With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book gui
...
Evidence, Messages, Change! An Introductory Guide to Successful Advocacy
New York; London: Open Society Institute; Open Society Foundation (2010), 24 pp.
"This guide outlines important, basic steps to ensure that your advocacy is as effective as possible. It draws on learning within the Open Society Foundations’ network, especially the experiences of our advocacy colleagues, as well as resources from other organizations. Understanding of and engage
...
Guidelines on lobby and advocacy
Utrecht: ICCO (2010), 52 pp.
Effective Communication Skills
MTD Training; Ventus Publishing (2010), 59 pp.
The Handbook of Rhetoric and Public Address
Malden, MA et al.: Wiley-Blackwell (2010), xv, 478 pp.
"The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. It focuses on public address as both a subject matter and a critical perspe
...
