Poverty Reduction with Strategic Communication: Moving from Awareness Raising to Sustained Citizen Participation
Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), x, 92 pp.
Contains tables, acronyms pp. xiii-x
CC BY
"This publication updates a 2005 review of communication in Poverty Reduction Strategies (PRS). It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyond the PRS and is now being integrated into national development planning and implementation. Many of these strategies are shifting their focus from a “dissemination and publicity strategy” to a“communication program” that emphasizes information intervention beyond the traditional campaign, workshop or seminars. Compared with the 2005 review, the main difference is the institutionalization of communication, moving beyond the one-time experience for the first set of PRSs to broader, deeper sustained communication in support of poverty reduction and national development strategies. A second major difference is expanding beyond communication and participation in PRS formulation to PRS implementation, monitoring, and evaluation." (Executive summary)
1. COMMUNICATION IN POVERTY REDUCTION STRATEGIES, 3
The Evolution of Public Participation in the PRS Process -- The Evolution of Communication in the PRS Process -- Scope, Purpose, Audience, and Structure of This Publication
2. A FRAMEWORK FOR COMMUNICATION IN SUPPORT OF POVERTY REDUCTION STRATEGIES / Marcus Cox and Nigel Thornton, 9
Communication and the PRS Initiative -- Communication Levels -- A Platform Approach to Communication -- Institutionalizing Good Communication across Government
3. COUNTRY CASE STUDIES, 27
3.1 Ghana / Michael Kottoh and Kafu Kofi Tsikata, 27
3.2 Moldova / Steliana Nedera, 40
3.3 Nepal / Achyut Wagle, 49
3.4 Tanzania / Waheeda Shariff Samji, 56
3.5 Latin America and Caribbean / Mariana T. Felicio, 65
4. LESSONS FOR COMMUNICATION TO SUPPORT POVERTY REDUCTION / Warren A. Van Wicklin III, 78
Overall Findings -- Conclusion
The Evolution of Public Participation in the PRS Process -- The Evolution of Communication in the PRS Process -- Scope, Purpose, Audience, and Structure of This Publication
2. A FRAMEWORK FOR COMMUNICATION IN SUPPORT OF POVERTY REDUCTION STRATEGIES / Marcus Cox and Nigel Thornton, 9
Communication and the PRS Initiative -- Communication Levels -- A Platform Approach to Communication -- Institutionalizing Good Communication across Government
3. COUNTRY CASE STUDIES, 27
3.1 Ghana / Michael Kottoh and Kafu Kofi Tsikata, 27
3.2 Moldova / Steliana Nedera, 40
3.3 Nepal / Achyut Wagle, 49
3.4 Tanzania / Waheeda Shariff Samji, 56
3.5 Latin America and Caribbean / Mariana T. Felicio, 65
4. LESSONS FOR COMMUNICATION TO SUPPORT POVERTY REDUCTION / Warren A. Van Wicklin III, 78
Overall Findings -- Conclusion
