"This book is designed to provide practical guidelines to those in the field of entertainment-education drama who want to sharpen their skills. With separate sections for various users - programme managers, writers, producers, directors and actors - the book is a structured, step-by-step manual that
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provides answers to the problems they can face. The book focuses in detail on the 'design approach' for determining and articulating effective messages that are contained in the drama. It draws on methods that have been tried and tested worldwide. In addition to a number of actual scripts that have been converted into dramas, it also contains useful appendices that provide sample documents of various procedural requirements as suggested in the book. Esta de Fossard is Senior Communication Advisor and Professor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California, Ohio and George Mason. John Riber is a Independent Film-Maker and Director, Media for Development (East Africa), Dar-Es-Salaam, Tanzania." (Publisher website)
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"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
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erved for PR and advertising executives, at worst, wishy-washy claptrap with no real value: What's the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Concrete answers are few and far between, and the debate for now is largely academic. The aim of this book is to make storytelling tangible. In the following chapters, we hope to turn abstract notions of storytelling into practical tools by giving real-life examples of how storytelling can be used as an effective branding tool. This book is written for those of you who are fed up with lofty talk, and for those of you who are interested in using storytelling as a branding tool within your company." (Page 15)
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"This is a practical guide for writers, producers and others who use radio dramas as the vehicle to bring about behaviour change among socioeconomically disadvantaged communities in the developing world. Divided into three parts, the first argues for the power of radio to initiate change and stresse
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s the need for careful planning of programmes; the second describes in detail the duties of the programme manager; while the third provides guidance and tips for script writers." (Publisher description)
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"Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from an
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y point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning." (Publisher description)
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"This manual aims to help researchers enhance their communication skills and encourages them to think about the potential audiences for and beneficiaries of their research at the inception of every project. The manual highlights principles and procedures that have proven successful in presenting res
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earch results to peers, colleagues, the media, policymakers, and interest groups. It includes guidelines for targeting and reaching selected audiences as well as exercises for applying those guidelines. It invites researchers, workshop participants, and other readers to use their own recent work to develop immediately useful, usable communication strategies and documents. Although this manual outlines the principles for communicating food policy research, we caution our readers to use common sense and adapt the principles to the given situation. Experience has shown us that one approach can be successful in one scenario, but another approach is needed for a different situation. There is no single formula for achieving impact, but many possibilities to succeed in influencing policymakers and opinion leaders." (Page V)
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"¿Cuál es su idea del rol que los medios de comunicación comunitarios deben jugar en su comunidad? ¿Qué podrían hacer en su barrio si tuvieran acceso a los medio? Si pudieran hablar y ser oídos por los dueños de los medios, que les dirían? ¿Qué les gustaría mirar, producir y distribuir?
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¿Qué tipo de normas pondrían para asegurar que el medio de comunicación esté al servicio de la gente, toda la gente? Estas grandes interrogantes y la tarea de transformar los medios es una lucha difícil y de largo aliento. Pero hay muchas cosas que pueden hacer para tener un impacto significativo en su comunidad y país. En este manual, ustedes encontrarán información sobre algunas de las muchas campañas organizadas por la justicia en los medios, sus políticas y educación existentes en los Estados Unidos. Esta guía se divide en cuatro capítulos. El Capítulo 1 entrega información sobre cómo funcionan los medios hoy en día, quiénes son los dueños, las normas que los regulan y las organizaciones que están trabajando para cambiar esto. El Capítulo 2 aborda temas más concretos de la organización comunitaria: cómo reclutar a la gente, cómo organizar su grupo, dirigir las reuniones, etc. En el Capítulo 3 hay una guía para investigar sobre sus medios, y en el Capítulo 4 hay varias guías sobre acciones que se pueden tomar." (Página 4)
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"This study, ‘Media Operations during SALW Control Interventions’ attempts to encapsulate best practices for dealing with mass media outlets when implementing SALW [Small arms and light weapons] control projects. It draws on a number of communication and media operation’s studies, but draws it
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s major lessons from case studies of communication during SALW control programmes conducted in South East Europe from 2001 to 2003. The first section of this report sets out the principles for effective media work during SALW control interventions, and offers useful tools for applying them. The case studies from which the principles are derived have been included in Section Two. They summarise the experiences of project staff that have worked with the media during the recent micro-disarmament interventions in the region." (Page 1)
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"The concept of a Regional BCC Network for HIV/AIDS for East, Central and Southern Africa (ECSA) grew out of a common interest and understanding among a number of BCC practitioners dealing with HIV/AIDS in the region that something needed to be done to help address common challenges and needs, impro
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ve strategies, and build capacity in the area of BCC. In October 2001, they formed a BCC Task Force to recommend specific activities for addressing key areas of interest in BCC and for coordinating BCC efforts in the region, including organising a wider regional meeting for initiating a formal regional BCC Network [...] The objectives of the meeting were to: share lessons learned and interventions in BCC in the ECSA region; discuss key current issues and BCC tools for HIV/AIDS; discuss the expansion and operationalisation of the BCC Network for HIV/AIDS; foster linkages among BCC practitioners and those in allied professions in ECSA. The main themes of the meeting agenda highlighted the emerging issues in planning and programming for BCC; developing BCC for care and treatment; addressing stigma; reaching youth; and strengthening research, monitoring, and evaluation of BCC interventions [...] This report is an overview of the proceedings of the meeting and is intended to serve as a resource and learning document for meeting participants as well as for other BCC practitioners in the region. The structure of the report follows that of the meeting agenda and includes a summary of all plenary and concurrent session presentations and all group work discussions." (Executive summary)
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"Aspiramos con esta iniciativa a que las organizaciones no gubernamentales puedan incorporar a sus proyectos herramientas de la comunicación y el periodismo, para que puedan convertir sus programas en actividades noticiables y a la información que generen, en fuente de los medios de comunicación.
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De esta manera, estaremos cumpliendo con el segundo objetivo de Infocívica; el primero consiste en procesar la información que generan las organizaciones no gubernamentales y convertirlas en noticia para que, por un lado, la tarea de los periodistas de producir notas y editar artículos se vea aliviada y por el otro lado, consolidar a la sociedad civil como una usina de noticias de alto interés público y sumo valor social." (Introducción, páginas 8-9)
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"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have
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been re-told or adapted to address a particular aspect of change. As with my previous books, there is a ‘moral’ attached to the bottom of each story. In some situations you may feel it appropriate to disclose the suggested moral to your listener(s), but in others it may be more appropriate to allow them to reflect and formulate their own understanding. There is a danger of being over-prescriptive when sharing the meanings of stories; they always contain more than one meaning, as I have found on many occasions – and there’s usually at least one that you never thought of! There is also guidance in this book on how you might use the stories to promote reflection and meaningful discussion." (Publisher description)
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