"This study, ‘Media Operations during SALW Control Interventions’ attempts to encapsulate best practices for dealing with mass media outlets when implementing SALW [Small arms and light weapons] control projects. It draws on a number of communication and media operation’s studies, but draws its major lessons from case studies of communication during SALW control programmes conducted in South East Europe from 2001 to 2003. The first section of this report sets out the principles for effective media work during SALW control interventions, and offers useful tools for applying them. The case studies from which the principles are derived have been included in Section Two. They summarise the experiences of project staff that have worked with the media during the recent micro-disarmament interventions in the region." (Page 1)