The Blue Book: Hands-On Approach to Advocating for the Millenium Development Goals
New York: UNDP (2004), 76 pp.
Contains illustrations
1 Communications and message development, 3
2 Education and advocacy, 15
3 Getting the message out, 21
4 Working with the media, 31
5 The framework, 41
6 TOOLS, 45
UNDP brand message -- UNDP messages on the MDGs -- Key elements of strategic communications plans -- Mapping key actors -- The perception box -- Understanding qualitative vs. quantitative information -- Developing effective messages around the MDGs -- Using MDG reports as advocacy instruments -- How to be an effective moderator -- MDGs quiz -- Advantages and disadvantages of different media -- Press releases -- Media alerts -- Op/eds and letters to the editor -- Press kit -- Visual communications -- Photography -- Event planning -- Press conference planning
2 Education and advocacy, 15
3 Getting the message out, 21
4 Working with the media, 31
5 The framework, 41
6 TOOLS, 45
UNDP brand message -- UNDP messages on the MDGs -- Key elements of strategic communications plans -- Mapping key actors -- The perception box -- Understanding qualitative vs. quantitative information -- Developing effective messages around the MDGs -- Using MDG reports as advocacy instruments -- How to be an effective moderator -- MDGs quiz -- Advantages and disadvantages of different media -- Press releases -- Media alerts -- Op/eds and letters to the editor -- Press kit -- Visual communications -- Photography -- Event planning -- Press conference planning
