Advocacy Toolkit: A Guide to Influencing Decisions That Improve Children's Lives
New York: UNICEF (2010), iv, 116 pp.
"The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight foundational areas that can help strengthen an office’s capacity for advocacy, and covers several crosscutting aspects of advocacy including monitoring and evaluating advocacy, managing knowledge in advocacy, managing risks in advocacy, building relationships and securing partnerships for advocacy, and working with children and young people in advocacy. Special focuses examine a variety of specific topics, including human rights and equity approaches to advocacy, theories of change, and conducting advocacy in humanitarian situations." (About the Advocacy Toolkit, page iv)
1 UNDERSTANDING ADVOCACY IN UNICEF, 1
2 STRENGTHENING THE FOUNDATION FOR ADVOCACY, 9
3 DEVELOPING AN ADVOCACY STRATEGY, 15
Planning Question 1. What do we want? 18
Planning Question 2. Who can make it happen? 28
Planning Question 3. What do they need to hear? 43
Planning Question 4. Who do they need to hear it from? 48
Planning Question 5. How can we make sure they hear it? 50
Planning Question 6. What do we have? 56
Planning Question 7. What do we need? 56
Planning Question 8. How do we begin to take action? 58
Planning Question 9. How do we tell if it's working? 62
4 MONITORING AND EVALUATING ADVOCACY, 71
M&E Question 1. Who are the monitoring and evaluation users? 73
M&E Question 2. How will monitoring and evaluation be used? 74
M&E Question 3. What evaluation design should be used? 74
M&E Question 4. What should be measured? 78
M&E Question 5: What data collection tools should be used? 81
5 MANAGING KNOWLEDGE IN ADVOCACY, 83
6 MANAGING RISKS IN ADVOCACY, 89
7 BUILDING RELATIONSHIPS AND SECURING PARTNERSHIPS, 95
8 WORKING WITH CHILDREN AND YOUNG PEOPLE IN ADVOCACY, 105
2 STRENGTHENING THE FOUNDATION FOR ADVOCACY, 9
3 DEVELOPING AN ADVOCACY STRATEGY, 15
Planning Question 1. What do we want? 18
Planning Question 2. Who can make it happen? 28
Planning Question 3. What do they need to hear? 43
Planning Question 4. Who do they need to hear it from? 48
Planning Question 5. How can we make sure they hear it? 50
Planning Question 6. What do we have? 56
Planning Question 7. What do we need? 56
Planning Question 8. How do we begin to take action? 58
Planning Question 9. How do we tell if it's working? 62
4 MONITORING AND EVALUATING ADVOCACY, 71
M&E Question 1. Who are the monitoring and evaluation users? 73
M&E Question 2. How will monitoring and evaluation be used? 74
M&E Question 3. What evaluation design should be used? 74
M&E Question 4. What should be measured? 78
M&E Question 5: What data collection tools should be used? 81
5 MANAGING KNOWLEDGE IN ADVOCACY, 83
6 MANAGING RISKS IN ADVOCACY, 89
7 BUILDING RELATIONSHIPS AND SECURING PARTNERSHIPS, 95
8 WORKING WITH CHILDREN AND YOUNG PEOPLE IN ADVOCACY, 105
