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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Evaluating the Effectiveness of Public Communication Campaigns and their Implications for Strategic Competition with Russia
RAND Corporation (2021), 19 pp.
"The most effective campaigns are face-to-face, repeated campaigns. Such campaigns generally have a larger average impact on persuasion, knowledge, and behavior than remote campaigns (such as ones conducted through television or the internet). Negative and positive messages appear to be almost equal
...
Fostering green economies in Africa through green marketing strategies for environmental sustainability: An overview
Journal of Environmental Media, volume 2, issue 1 (2021), pp. 17-22
"A trendy issue amongst African businesses is employment of strategic green marketing strategies to maximize the visibility of environmental sustainability, in sync with the United Nations Sustainable Development Goal No. 15. This short essay has synthesized and reviewed literature relating to green
...
Le community management: Stratégies et bonnes pratiques pour une communication digitale réussie
Paris: L'Harmattan (2021), 278 pp.
"S’il paraît simple de toucher des millions de personnes par Facebook, Twitter, LinkedIn, TikTok et Instagram, il est plus délicat d’en exploiter tout le potentiel. Synthétique et pratique, cet ouvrage vous apporte des idées nouvelles pour utiliser avec succès les réseaux sociaux au quotid
...
Social Storytelling: Wie Storytelling heute in Social Media funktioniert
Bonn: Rheinwerk Computing (2021), 336 pp.
"Auch für Social Media gilt: Mehr Aufmerksamkeit und Reichweite gewinnen Sie mit gutem Storytelling! Doch in den sozialen Netzen ticken die Uhren etwas anders, und oft schneller. In diesem Buch gibt Ihnen das erfahrene Autorenteam einen umfassenden Überblick über die Möglichkeiten, Anforderungen
...
Bloggen für Einsteiger: Von der ersten Idee bis zum eigenen Blog mit WordPress
Bonn: Rheinwerk (2021), 363 pp.
"Yvonne Kraus hat schon viele erfolgreiche Blogs an den Start gebracht und kennt die Fragen der angehenden Blogerinnen und Blogger. Mit Ihrem Ratgeber hast du eine Anleitung an der Hand, um schnell deinen Blog mit WordPress zu erstellen und die ersten Besucher anzusprechen. Dabei lernst du alle Face
...
37 social media hacks: Strategien, Taktiken, Tipps und Tricks für mehr Reichweite, mehr Interaktionen und dauerhaft mehr Conversions
Köln: [author], 2., überabr und aktual. Aufl. (2021), 131 pp.
"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl
...
Change the World Using Social Media
Lanham, Maryland et al.: Rowman & Littlefield (2021), xxi, 209 pp.
"In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what socia
...
Virtual Event Guide: How to Roadmap Your Online Event
Bonn: Deutsche Welle DW Akademie (2021), 59 pp.
"The aim of this guidebook is to walk you through – step by step – how to best organize digital events from the concept phase to planning to going live. It includes processes to help you learn from your experiences and improve your future events. This manual will not only assist you in organizin
...
Digital Storytelling Guidebook
Key Guides
Calgary: University of Calgary (2021), 20 pp.
"Digital storytelling has been in use since the early 1990s, yet remains a little-known and underutilized method, particularly in social work field education by field educators and students, both in the classroom and field placement settings. As a practice resource, this Digital Storytelling Guidebo
...
Storytelling für Journalisten: Wie baue ich eine gute Geschichte?
Köln: Herbert von Halem Verlag, 5th ed. (2021), 262 pp.
"Aufmerksamkeit ist die Leitwährung im Journalismus. Journalisten müssen den Leuten Lebenszeit stehlen, damit sie sich für ihre Botschaft interessieren. Wie lenken Sie die Aufmerksamkeit des Publikums auf Ihre Botschaft? Mit Storytelling. Storytelling heißt, eine Sprache zu finden, die Hirn und
...
Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Key Guides
Johannesburg; Geneva; New York: Civicus (2021), 17 pp.
"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s
...
SMART Advocacy: Achieving Policy and Funding Change. User's Guide
Baltimore: Johns Hopkins Bloomberg School of Public Health, Advance Family Planning (2021), 91 pp.
"SMART Advocacy has enabled many individuals and groups, from grassroots organizations to global fora, create effective advocacy that fuels progress. It is based on years of experience in developing and carrying out successful advocacy strategies. It is both practical and transformational. The SMART
...
"The Media Resource Manual 2021 is a good resource for your priests, teachers, youth leaders, lay animators and students, in your diocese, school, parish, or institution. It is a simple guide to help your Media Team in their efforts to write articles and send in news items, feature articles, reflect
...
What's Your Story? Ask. Listen. Tell. How to Create Safe Spaces for Story-Sharing at Work
Heartlines Centre (2021), 13 pp.
"Sharing our story with others is not always easy. In fact, getting to grips with our own story can be a challenging and uncomfortable process. Getting to know someone’s story can feel intimidating and awkward – where do we start, what do we ask? We believe that there’s a simple way to help us
...
Keeping Girls in the Picture: Community Radio Toolkit
Key Guides
Paris: UNESCO (2020), 41 pp.
"We hope this toolkit will support you in creating exciting and memorable content for community radio programmes wherever you are. This toolkit contains the messages and facts from the global campaign. It has not been tailored for any specific region, country or area. We count on you to consider how
...
"Ce rapport réunit une terminologie hétérogène, des conclusions et des recommandations émanant des secteurs privé et public et du monde universitaire pour définir un ensemble de cinq étapes générales à suivre par les professionnels lors de la réalisation d’une EI. L’EI compare une va
...
M&E Systems for Advocacy Work
INTRAC (2020), 6 pp.
"Monitoring and evaluation (M&E) systems for advocacy interventions usually include a number of common elements. The nature of advocacy work means M&E systems need to be designed and implemented differently than in conventional projects. M&E systems for advocacy work should be simple and time-effici
...
M&E of Advocacy
INTRAC (2020), 6 pp.
"Monitoring and evaluating advocacy work involves unique challenges. These can usually be overcome provided expectations are realistic. Ongoing monitoring and evaluation carried out during advocacy interventions should enhance and support real-time decision-making. Advocacy evaluations should includ
...
Voices of Pakistani Youth: Lessons for Civil Society in the Development of Effective Counter-Narrative Campaigns
London: Institute for Strategic Dialogue (ISD) (2020), 33 pp.
"This report ties together young Pakistani people’s experiences of hate and extremism – with contextual research and questions put to young people in Pakistan, centred around their views on identity, media consumption patterns and perceptions of the state and national news media. This research h
...
