"During 2019, together with key Lithuanian partners KOPŽI and Missing Persons Families Support Centre, we developed and implemented a prevention campaign to raise awareness of the labour exploitation of Lithuanian people in the UK or those considering travelling to the UK to find work. The campaign was comprised of videos published on social media, paid for by our partner Facebook, telling the story of a young man named Karolis who was offered a job in the UK that was too good to be true. It touches on the ways he was exploited, and his subsequent escape from his traffickers with the support of an NGO. The video signposted to relevant partners and a STOP THE TRAFFIK webpage with further information regarding labour rights in the UK. The overarching aim of the campaign was for people to watch the video and take positive action as a result. Alongside the campaign, specialist insight agency Humankind Research conducted a research and evaluation project aimed at informing the campaign content and evaluating its outcomes and impact." (Page 4)