"Developing and executing a successful advocacy campaign is not always an easy task. Advocacy goals can be hard to quantify and may require a large base of supporters and a relatively long timeframe. But a well developed, flexible advocacy strategy can help you anticipate obstacles and respond more swiftly to unexpected surprises. Developing a strong advocacy strategy will also improve your chances of success and help maximize the use of limited resources. So, what are the components of a strong advocacy strategy?" (Introduction)