"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonprofits have raised more through their virtual events than their traditional in-person events! As event options open up, many organizations are opting for hybrid events that offer attendees the option of attending in-person or virtually. What you’ll find in this short guide are virtual and hybrid fundraising event best practices that you can follow to ensure that in-person and virtual attendees receive the same level of experience and participation, while recognizing that their experiences will not be identical." (Page 2)
Common Questions for Turning In-Person Events to Hybrid or Virtual Events, 3
Galas and Other Large Events, 4
Walk-a-thons, Races, and Other Peer-to-Peer Events, 6
Conferences & Educational Events, 7
Types of Events Nonprofits Are Planning for 2021 and 2022, 9
Communication and Messaging, 9
Optimizing Event Revenue, 13
Nonprofit Event Technology, 14
Conclusion, 16