"Newsrooms and NGOs need to diversify: Both newsrooms and charities need to diversify further in order to avoid the same perspectives being overrepresented and outdated assumptions being perpetuated. Charities should use photography in more innovative ways: Charities can use photography in different and creative ways that preserve the dignity of participants without diluting its emotional impact. NGOs can embrace co-creation: This involves bringing together of ideas from the NGO and the lived experiences and skills of affected communities. Co-creation is ultimately about NGOs sharing and returning power. NGOs should engage with a range of media: Many NGOs are turning to different kinds of news outlets that reflect their values better than mainstream outlets. Relationship building is the key: Successful partnerships between charities and media can’t happen without strong relationships. Journalists are much more likely to engage with someone they trust." (Executive summary: Ways forward, page 4)