Social Change Communication
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"This volume grew out of the Why We Write conference held at Columbia University in the spring of 2003. The conference was the second part of a series of conferences organized by graduate students in the history department that explored issues related to history, social change, and the politics of w ... more
"Gesellschaftswandel kann - egal, ob er Politik, Wirtschaft oder Kultur betrifft - ohne die Berücksichtigung von Medien und ihrer Rolle in der Geschichte kaum mehr angemessen verstanden werden [...] Die Publikation gibt einen Überblick über Voraussetzungen der Erforschung der Rolle der Medien im ... more
"For social change, a model of communication is required that is cyclical, relational and leads to an outcome of mutual change rather than one-sided, individual change. In Section 1 of this report we provide a description of such a model. The model describes a dynamic, iterative process that starts ... more
"To reshape the field of development communication, Redeveloping Communication for Social Change proposes situating theory and practice within contexts of power, recognizing both the ability of dominant groups to control and the potential for marginal communities to resist. Contributors from communi ... more
"In the pages that follow, the two authors argue that communication for social change is a distinct way of doing communications – and one of the few approaches that can be sustained. Such sustainability is largely due to the fact that ownership of both the message and the medium – the content an ... more
"In this paper, I explore institutional discourse on the role of gender in constructions of development communication beneficiaries and on the process of social change facilitated through communication intervention. Analyses are based on description of health, nutrition, and population projects impl ... more
"This book records and interprets, in a narrative form, how groups of villagers and fisherfolk in Manila (Philippines), in West Bengal and Tamil Nadu (India) and in the states of Tlaxacala, Oaxaca and Michoacan and in a suburb of Mexico City (all in Mexico) tried to bring about social change through ... more
"This ambitious, broad-ranging study of one of the world's most interesting genres laudably tries to cover the telenovela industry, its creative process, the contents of novelas, and their reception by the working class. Besides having the descriptive richness one might expect of a book-length case ... more

Mass Media and Social Change

Beverly Hills, Calif.: Sage (1981), 271 pp.
"A compilation of the papers of Symposium VII of the 9th World Congress of Sociology whose central theme asks whether the mass media should be agents of change or agents of the status quo. Central to the articles are discussions from varying viewpoints as to the nature of news and the factors that s ... more
"Transfer of technology it seems can also be a vehicle for the transfer of ideology. Therefore the recent interest of Australia in appropriate communication technology in order to produce adequate endogenous messages so as to redress imbalances in flow of information and cultural materials. One of t ... more
"Vol.1: Capitalism, Imperialism (1979); Vol.2: Liberation, Socialism. 'Communication and Class Struggle' is an anthology containing more than 120 articles originating in over 50 countries since the mid-nineteenth century which were selected by the editors to explain three interrelated questions abou ... more
"Am Beispiel der Farm-Radio-Foren in Indien, der Radio-Klubs in der Republik Niger und Landfunkforen in Ghana wird die Bedeutung von Meinungsführern und der kollektiven Rezeption gezielter Kommunikationsangebote im Modernisierungsprozeß der Armen Welt untersucht. Dabei wird deutlich, dass für ein ... more
"In the pages that follow are listed the 489 bibliographical items on the diffusion of innovations. Some of the major works are briefly annotated." (Page 3)