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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 82 pp.

"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii) more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), ix, 21 pp.

"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep ... more

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Communicating for Social Change: Meaning, Power, and Resistance

Mohan Jyoti Dutta, Dazzelyn Baltazar Zapata (eds.)

Singapore: Palgrave Macmillan (2019), xx, 413 pp.

"The book covers the trajectories and trends in social change communication, engaging the key theoretical debates on communication and social change. Attending to the concepts of communication and social change that emerge from and across the global margins, the book works toward offering theoretica ... more

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Communication for Social Change: Context, Social Movements and the Digital

Pradip Thomas

Los Angeles et al.: Sage (2019), viii, 216 pp.

"Communication for Social Change: Context, Social Movements and the Digital is a critical introduction to communication for social change (CSC) theory. The book presents refreshingly new perspectives and specifically makes the case for CSC theory to factor in context, leanings from social movements ... more

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Catalysing Social Change in Ho Chi Minh City, Vietnam: Evaluating the LIN Model of Participatory Community Development

Chau Doan-Bao, Evangelia Papoutsaki, Giles Dodson

Community Development Journal, volume 54, issue 3 (2019), pp. 519-540

"In communication for social change, a catalyst can play an important role in creating dialogue within the community, leading to collective actions and providing solutions for common problems. In urban communities of developing countries, this role is more essential because of the complexities of ur ... more

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Comunicación y cambio social

Alex Iván Arévalo Salinas, Griselda Vilar Sastre, Marcial García López (eds.)

Valencia: Tirant Humanidades (2019), 241 pp.

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Agência Experimental de Propagandas Sociais

Lucilene dos Santos Gonzales (org.)

São Paulo: Cultura Acadêmica (2018), 200 pp.

"Esta obra apresenta uma ação metodológica de obter conhecimentos e aprimorar a formação profissional na área de Propaganda e Publicidade em uma faculdade que não oferecia esse curso. Trata-se do relato do projeto de extensão Agência Propagação, da Faculdade de Arquitetura, Artes e Comuni ... more

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The Importance of Paulo Freire to Communication for Development and Social Change

Ana Fernández-Aballí Altamirano

In: Handbook of Communication for Development and Social Change

Jan Servaes (ed.)

Singapore: Springer (2018), 19 pp.

"Paulo Freire (1921–1997) was the father of critical pedagogy, popular education, and participatory action research (PAR), as well as a basic reference of liberation theology and of Latin American critical theory and a precursor of the epistemologies of the south. His main work, Pedagogy of the Op ... more

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Using Media for Social Innovation

Aneta Podkalicka, Ellie Rennie

Bristol; Chicago: intellect (2018), 158 pp.

"The book's structure alternates between context (including theory and policy) and cases. Each case is discussed in relation to a particular aspect of social innovation: Chapter 2 discusses three projects, all of which tackle environmental change and demonstrate the ways in which social innovation m ... edia works across local and networked cultures. Chapter 4 delves into the human rights organization, WITNESS, and discusses the concept of systems change, where making a difference requires coordinating interconnected elements within the socio-technical system. Chapter 6 looks at two youth media organizations to unpack how innovation and development can sometimes demand different approaches and organizational structures. Chapter 8 discusses an Indigenous leadership programme that uses the format of a catwalk event, showing how social networks and entertainment can be used to propel novel responses to disadvantage. Chapters 3, 5, 7 and 9 provide conceptual tools for navigating the social innovation media field: Chapter 3 discusses the origin and meaning of social innovation, including the growin interest in the contribution of digital media and technologies. Chapter 5 maps social innovation media onto evolving cultural policy discourses. We also attempt to measure the size of the social innovation media field in one country (Australia) to illustrate the difficulties in defining the field through data. Chapter 7 examines the social innovation media workforce and the motivations that underpin it. Through a qualitative analysis of youth media programmes in the United States and Australia, we show how idealistic and pragmatic motivations, as well as social interactions and cooperative mechanisms propel these media projects. Chapter 9 covers social impact evaluation. We look at the importance of context specific approaches (across qualitative and quantitative methods), the role of evaluation as a learning and feedback mechanism for organizations, as well as issues of scale and replicability. The final chapter brings together the various themes of the book and discusses the key challenges for policy and research. We have also provided a short summary of the pragmatic insights we derived from our research, written specifically for social innovation practitioners." (Pages 12-13) more

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Evaluating the Use of Communication for Development in Conflict Interventions: Measuring Peace in Participatory Communication

Valentina Baú

Commons: Revista de Comunicación y Ciudadanía Digital, volume 6, issue 1 (2017), pp. 96-112

"The application of Communication for Development (C4D) in conflict prevention, conflict reduction and post-conflict reconstruction interventions is a relatively new field. International organisations that have begun to adopt new communication & media designs in their peace work are progressively of ... more

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Theatre as Alternative Media in Zimbabwe: Selected Case Studies from Matabeleland

Mandlenkosi Mpofu, Cletus Moyo

Journal of African Media Studies, volume 9, issue 3 (2017), pp. 507-520

"Popular theatre occupies a special space in Matabeleland because it is situated in the everyday lives of ordinary people, and is able to articulate their experiences and to create spaces for them to ‘speak to power’. In the wake of the Gukurahundi massacres and perceived marginalization of Mata ... more

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Community Radio for Change

Basudev Mahapatra, Biswajit Padhi

Bhubaneswar (IN): ActionAid; Young India (2017), 85 pp.

"ActionAid’s efforts of bring together communities radio stations from different states across the country in the recent National Consultation on Community Radio held at Bhubaneswar was quite useful to discuss the best practices of community radio stations, the challenges they face and the way for ... more

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Radios, redes e internet para la transformación social

Vicente Barragán, Iván Terceros (eds.)

Quito: Ediciones CIESPAL (2017), 286 pp.

"En el “Seminario Latinoamericano: Internet, Redes Sociales y Radios Comunitarias” se busco conjuntamente entre académicos, activistas de medios, comunicadores comunitarios y gestores culturales, exponer una gran diversidad de reflexiones acerca del estado de la comunicación en la región desd ... more

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Communication, Social Movements, and Collective Action: Toward a New Research Agenda in Communication for Development and Social Change

Rafael Obregón, Thomas Tufte

Journal of Communication, volume 67, issue 5 (2017), pp. 635-645

"The growing emphasis on collective action raises new questions for research and practice in communication for development and social change. What actors drive processes of collective action? What are the communication features of their interventions? What type of social change processes do they enh ... more

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Communication and Social Change: A Citizen Perspective

Thomas Tufte

Malden, Mass.: Polity Press (2017), 256 pp.

"Drawing on examples ranging from the Indignados movement in Spain to media activists in Brazil, from rural community workers in Malawi to UNICEF's global outreach programs, [the author] presents cutting-edge debates about the role of media and communication in enhancing social change. He offers bot ... more

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Methodological Reflections on Researching Communication and Social Change

Norbert Wildermuth, Teke Ngomba (eds.)

Cham: Palgrave Macmillan (2016), xii, 219 pp.

"This book identifies the strengths and weaknesses of different methodological approaches to research in communication and social change. It examines the methodological opportunities and challenges occasioned by rapid technological affordances and society-wide transformations. This study provides gr ... more

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Comunicación para el cambio social: La participación y el empoderamiento como base para el desarrollo mundial

Thomas Tufte

Barcelona: Icaria Editorial (2015), 255 pp.

"El inicio del siglo XXI ha venido marcado por los debates que, en el plano internacional, están sometiendo a revisión la comunicación para el desarrollo con el fin de proponer otras alternativas como comunicación para el cambio social o comunicación para el empoderamiento ciudadano y ecosocial ... more

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Comunicación, conflictos y cambio social = Comunicação, conflitos e transformação social

Alex Iván Arévalo Salinas, Ivanzo Amador, Raquel Cabral (eds.)

Bauru (SP); Temuco; Madrid: Universidade Estadual Paulista (UNESP); Universitat Jaume I de Castellón; Universidad de la Frontera; Coordinadora de ONG para el Desarrollo (2015), 345 pp.

"Este libro nace como una propuesta que busca dar visibilidad a una serie de iniciativas sociales e investigaciones enmarcadas en el ámbito de la comunicación, los conflictos y el cambio social, que en ocasiones no tienen los espacios ni la cobertura necesaria en los contextos académicos. Su obje ... more

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Decolonizing Communication for Social Change: A Culture-Centered Approach

Mohan J. Dutta

Communication Theory, volume 25, issue 2 (2015), pp. 123-143

"The role of communication in planned social change is portrayed as a linear conduit for inducing pro-development behavior change in the "undeveloped" world. Later versions of social change communication started incorporating culture and participation into multicultural participatory development pro ... more

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Storytelling and Social Change: A Strategy Guide for Grantmakers
Key Guidance

Paul Van De Carr

Working Narratives (2015), 69 pp.

"This guide is for anyone who wants to create social change, and who wants to learn how storytelling can help. The guide is divided into four color-coded sections. The strategy section is about how to use storytelling to best effect. The storytelling section offers ideas on how to tell a good story. ... more

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module Key Guidance

Storytelling and Social Change: A Strategy Guide for Grantmakers Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Facilitator's Module
Key Guidance

Storytelling and Social Change: A Strategy Guide for Grantmakers
Key Guidance