"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prep
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are workshops while making relevant adaptations based on the context in which the workshop will be facilitated, the needs and realities of participants, and the relevant experiences that each facilitator brings to the workshop. This module suggests activities and timeframes, which can be modified according to the availability of resources of the organisation receiving the training, the complexity of communication, social and development issues that constitute the focus of the workshop, or the scope of the strategy to be formulated." (Overview, page vii)
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"Drawing on social theory, political economy and cultural studies, 'Media Solidarities' explores the way in which media can both enable and obstruct meaningful bonds of solidarity and positive social change. Written in a highly approachable style, it ties theory to contemporary world events and medi
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a discourses through a series of examples and case studies. The book offers an analytical toolkit to critically understand media narratives of representation, participation and production." (Back cover)
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"Communication for Social Change: Context, Social Movements and the Digital is a critical introduction to communication for social change (CSC) theory. The book presents refreshingly new perspectives and specifically makes the case for CSC theory to factor in context, leanings from social movements
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and a critique of the digital technology. This book offers perspectives on the historical continuities within this field of study along with the departures that have been hastened and shaped by confluences between ideas and practice as well as by digital technology and social movements." (Publisher description)
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"In communication for social change, a catalyst can play an important role in creating dialogue within the community, leading to collective actions and providing solutions for common problems. In urban communities of developing countries, this role is more essential because of the complexities of ur
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ban social issues and often the absence of traditional community structures. This research evaluated the LIN model of participatory community development in Ho Chi Minh City and demonstrates how urban NPOs have altered their self-perception from being ‘charity organizations’ to be a part of the community development process in HCMC as a result of LIN’s work. However, LIN’s catalyst model faces some challenges, particularly in applying Western concepts of community development and tenets of participatory social change in the Vietnamese context. As a result, a revised catalyst model of urban community development in Vietnam is suggested with three additional elements: leadership strategy for catalyst and NPOs, context understanding (local context and stakeholders’ characteristics) and impact evaluation framework based on the local context." (Abstract)
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"This book explores how community radio contributes to social change. Community radio remains a unique communication platform under digital capitalism, arguably capable of expanding the project of media democratisation. Yet there is a lack of in-depth analysis of community radio experience, and a de
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arth of understanding of its functionality as an actively transformative tool for greater equity in society. This project combines the theoretical positions of the political economy of communication with a citizen's media perspective in order to interrogate community radio's democratic potential. By presenting case studies of two radio stations in Melbourne (Australia) and Lospalos (Timor Leste), and applying multiple research methods, the book reveals community radio's amplification of media participation, communication rights, counter-hegemony and media power - in effect, its distinct regenerative voice." (Introduction)
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"The book's structure alternates between context (including theory and policy) and cases. Each case is discussed in relation to a particular aspect of social innovation: Chapter 2 discusses three projects, all of which tackle environmental change and demonstrate the ways in which social innovation m
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edia works across local and networked cultures. Chapter 4 delves into the human rights organization, WITNESS, and discusses the concept of systems change, where making a difference requires coordinating interconnected elements within the socio-technical system. Chapter 6 looks at two youth media organizations to unpack how innovation and development can sometimes demand different approaches and organizational structures. Chapter 8 discusses an Indigenous leadership programme that uses the format of a catwalk event, showing how social networks and entertainment can be used to propel novel responses to disadvantage. Chapters 3, 5, 7 and 9 provide conceptual tools for navigating the social innovation media field: Chapter 3 discusses the origin and meaning of social innovation, including the growin interest in the contribution of digital media and technologies. Chapter 5 maps social innovation media onto evolving cultural policy discourses. We also attempt to measure the size of the social innovation media field in one country (Australia) to illustrate the difficulties in defining the field through data. Chapter 7 examines the social innovation media workforce and the motivations that underpin it. Through a qualitative analysis of youth media programmes in the United States and Australia, we show how idealistic and pragmatic motivations, as well as social interactions and cooperative mechanisms propel these media projects. Chapter 9 covers social impact evaluation. We look at the importance of context specific approaches (across qualitative and quantitative methods), the role of evaluation as a learning and feedback mechanism for organizations, as well as issues of scale and replicability. The final chapter brings together the various themes of the book and discusses the key challenges for policy and research. We have also provided a short summary of the pragmatic insights we derived from our research, written specifically for social innovation practitioners." (Pages 12-13)
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"Esta obra apresenta uma ação metodológica de obter conhecimentos e aprimorar a formação profissional na área de Propaganda e Publicidade em uma faculdade que não oferecia esse curso. Trata-se do relato do projeto de extensão Agência Propagação, da Faculdade de Arquitetura, Artes e Comuni
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cação da Unesp, campus de Bauru, em que alunos de Jornalismo, Radialismo, Relações Públicas, Design e a professora-tutora se reuniam em um ambiente educacional de agência experimental de propagandas sociais para produzir propagandas e campanhas sociais, anunciando projetos da Unesp e também da comunidade externa sem fins lucrativos. Na Agência Propagação, os alunos atuaram nas áreas de Atendimento/Planejamento, Criação – Redação, Locução e Sonorização – e Assessoria de Comunicação –, criando propagandas sociais radiofônicas, veiculadas, a princípio só na Rádio Unesp FM de Bauru, e depois campanhas de comunicação nas várias mídias e plataformas. A Agência Propagação simulou a estrutura de agências similar do mercado na Faculdade de Arquitetura, Artes e Comunicação – FAAC –, da Universidade Estadual de São Paulo – Unesp –, campus de Bauru, de 2007 a 2015, articulando ensino, pesquisa e extensão de serviços de comunicação." (Descrição da editora de livros)
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"Paulo Freire (1921–1997) was the father of critical pedagogy, popular education, and participatory action research (PAR), as well as a basic reference of liberation theology and of Latin American critical theory and a precursor of the epistemologies of the south. His main work, Pedagogy of the Op
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pressed, marked a before and after in the fields of education, research, and communication, initially in Latin America and later on spreading to other regions both North and South. Particularly in the case of development communication and communication for social change, Freire’s work had a definitive impact. As these disciplines were configuring into fields of thought and practice during the second half of the twentieth century, these currents were both fed and challenged by Freire’s understanding of praxis. Freirean-based participatory action research became the basis of what we know today as participatory development communication (PDC), which ended up becoming, toward the end of the 1980s, a common ground between development communication and communication for social change. However, as PDC evolved, its practice was still – and is still – challenged by Freirean concepts. Currently, the field of Communication for Development and Social Change needs to continue reaching out to Freire’s teachings, particularly to his epistemological and ontological framework based on his Pedagogy of the Oppressed." (Abstract)
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"Popular theatre occupies a special space in Matabeleland because it is situated in the everyday lives of ordinary people, and is able to articulate their experiences and to create spaces for them to ‘speak to power’. In the wake of the Gukurahundi massacres and perceived marginalization of Mata
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beleland in the 1980s, theatre groups used their plays to probe issues that were shunned by mainstream media. We argue that theatre has been used as part of radical citizen media in a context in which mainstream public spheres are restricted. We also demonstrate that theatre groups in Matabeleland have shifted between ‘Matabeleland particularism’ and addressing broader, ‘national’ concerns, reflecting historical context. However, theatre is not always used to express views that support the downtrodden against the establishment. In the Matabeleland case and also Zimbabwe as a whole, theatre has also been employed by the state and other pro-establishment groups for ideological mobilization." (Abstract)
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"The application of Communication for Development (C4D) in conflict prevention, conflict reduction and post-conflict reconstruction interventions is a relatively new field. International organisations that have begun to adopt new communication & media designs in their peace work are progressively of
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fering a credible baseline to engage in the assessment of this practice. In this paper, I offer a short compendium of the evaluation frameworks I have developed through my empirical research on the impact of Communication for Development in Peacebuilding; this is presented alongside a number of reflections and followed by concluding considerations on the state of the field." (Abstract)
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"ActionAid’s efforts of bring together communities radio stations from different states across the country in the recent National Consultation on Community Radio held at Bhubaneswar was quite useful to discuss the best practices of community radio stations, the challenges they face and the way for
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ward. We thank Young India and Radio Namskar for partnering with us in this effort. The present publication on the best practices of the community radios in different parts of the country encapsulate the experiences and journey of the community radio stations in amplifying the voice of the marginalized communities, the change result they have achieved partnering with the communities and the larger aspirations of the community for social justice and equality. Through this publication we would like to share the learnings emerging from the practice of community radio stations. I look forward to carrying these conversations further with you dear readers, and hence I look forward to receiving your comments and feedback on this report." (Foreword)
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"En el “Seminario Latinoamericano: Internet, Redes Sociales y Radios Comunitarias” se busco conjuntamente entre académicos, activistas de medios, comunicadores comunitarios y gestores culturales, exponer una gran diversidad de reflexiones acerca del estado de la comunicación en la región desd
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e las perspectivas de apropiación y reapropiación de tecnologías, desde las organizaciones sociales que se han expresado históricamente, por medio de radios comunitarias, como también las comunidades que han emergido gracias al uso de plataformas sociales y herramientas digitales en los últimos años." (Descripción de la casa editorial)
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"Drawing on examples ranging from the Indignados movement in Spain to media activists in Brazil, from rural community workers in Malawi to UNICEF's global outreach programs, [the author] presents cutting-edge debates about the role of media and communication in enhancing social change. He offers bot
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h new and contested ideas of approaching social change from below, and highlights the need for institutions - governments and civil society organizations alike - to be in sync with their constituencies." (Publisher description)
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"The growing emphasis on collective action raises new questions for research and practice in communication for development and social change. What actors drive processes of collective action? What are the communication features of their interventions? What type of social change processes do they enh
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ance? What evidence demonstrates the impact of collective action processes? What theoretical frameworks inform our understanding of collective action and social change? What is the role of communication scholarship in this context? In this article, we address these questions, review the contexts of contemporary transformation and key debates in communication for development and social change, and propose a research agenda for an interdisciplinary field of inquiry." (Abstract)
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"This book identifies the strengths and weaknesses of different methodological approaches to research in communication and social change. It examines the methodological opportunities and challenges occasioned by rapid technological affordances and society-wide transformations. This study provides gr
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ounded insights on these issues from a broad range of proficient academics and experienced practitioners. Overall, the different contributions address four key themes: a critical evaluation of different ethnographic approaches in researching communication for/and social change; a critical appraisal of visual methodologies and theatre for development research; a methodological appraisal of different participatory approaches to researching social change; and a critical examination of underlying assumptions of knowledge production within the dominant strands of methodological approaches to researching social change." (Publisher description)
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"The role of communication in planned social change is portrayed as a linear conduit for inducing pro-development behavior change in the "undeveloped" world. Later versions of social change communication started incorporating culture and participation into multicultural participatory development pro
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grams. This essay suggests that development discourses, including their later incarnations incorporating culture and participation, serve as vehicles for capitalist market promotion. These new forms of planned social change communication, scripted in the narratives of local empowerment, community-based participation, and entrepreneurship, work to systematically erase subaltern communities. Building on the theoretical framework of the culture-Centered approach (CCA), I examine the ways in which dialogues with the margins of development discourse resist these dominant conceptual categories of development. The subaltern, standing in for the popular, resists neoliberal interventions through her active participation in popular politics." (Abstract)
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"This guide is for anyone who wants to create social change, and who wants to learn how storytelling can help. The guide is divided into four color-coded sections. The strategy section is about how to use storytelling to best effect. The storytelling section offers ideas on how to tell a good story.
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The methods section covers some techniques in storytelling. And the structure section looks at how to incorporate storytelling into your everyday work." (Page 1)
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"El inicio del siglo XXI ha venido marcado por los debates que, en el plano internacional, están sometiendo a revisión la comunicación para el desarrollo con el fin de proponer otras alternativas como comunicación para el cambio social o comunicación para el empoderamiento ciudadano y ecosocial
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. El debate conceptual que tiene lugar está lejos de resolverse con una respuesta fácil e inmediata, en la medida en que todos los términos que entran en escena requieren de un trabajo genealógico que permita identificar las tensiones, los actores sociales y las perspectivas de investigación en conflicto." (Editorial)
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