Social Change Communication
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"This article provides an overview of subdisciplines in the field of Communication for Development and Social Change. Different subdisciplines of communication science are analyzed to assess their connection to the field. Building on these subdisciplines the article reviews health communication, agr ... more
"This article highlights the key areas in which Communication for Development (C4D) can play a role in the aftermath of conflict, with a focus both at the community and at the national level. It provides an overview of the literature that has begun to discuss C4D in the light of peace creation. It i ... more
"Este libro nace como una propuesta que busca dar visibilidad a una serie de iniciativas sociales e investigaciones enmarcadas en el ámbito de la comunicación, los conflictos y el cambio social, que en ocasiones no tienen los espacios ni la cobertura necesaria en los contextos académicos. Su obje ... more
"The role of communication in planned social change is portrayed as a linear conduit for inducing pro-development behavior change in the "undeveloped" world. Later versions of social change communication started incorporating culture and participation into multicultural participatory development pro ... more

Theorizing Development, Communication, and Social Change

In: Communication Theories in a Multicultural World
New York et al.: Peter Lang (2014), pp. 213-227
"This chapter will focus on the theorizing of communication and social change. It will argue that theory must enable people to know the world. It will also argue the limits to token participation and the unsustainability of "behavioral change communication'' that is theorized outside of structures, ... more
"This volume brings together a range of different specialists in the arts and cultural industries, as well as international academics and public intellectuals, to explore how media and communication practices for social change are currently being reconfigured in both conceptual and rhetorical terms. ... more
"La presente publicación tiene como principal intención revisar la riqueza analítica y propositiva de la comunicación en el campo del desarrollo, en el actual contexto de “redimensionamiento” de la cultura y su relación con el cambio social; entendiendo que esta diversidad de puntos de part ... more
"This book sets the stage for subsequent books by identifying and analysing the current gaps in the field. It critically reviews the theory and practice of Communication for Social Change (CSC) with a specific accent on the role played by structures in the creation of the discourses of CSC. Thomas a ... more
"This chapter first discusses evaluation of communication for development in relation to ideas around participation and social change, before presenting the framework for evaluating communication for development and social change, and the key principles that underpin it. It then describes some of th ... more

Communication, Development, and Social Change: Future Alternatives

In: Global Communication: New Agendas in Communication
New York; London: Routledge (2014), pp. 119-141
"To a certain extent the field's shortcomings could be the consequence of academic work increasingly trapped in the normativity of the development industry and out of touch with the variety of agents concerned with social injustice worldwide, who are deploying communication and media strategies to a ... more

Storytelling for Social Change

In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 189-206
"This chapter argues that narrative can be particularly well suited to transcend the unhelpful polarizations – behavioral versus social change, diffusion versus participatory approaches – that have characterized and restricted global health communication to date. The chapter describes a series o ... more
"This issue of 'Communication Research Trends' provides a survey of the field of sustainable social change and communication in a global context. It starts with a review of introductory works and general overviews and lists some manuals, resource books, journals, and organizations, which are relevan ... more
"In this paper I address the question of how to study media and social change ethnographically. To do so I draw from the relevant media anthropology literature, including my own research in Malaysia and Spain. I first sketch a history of media anthropology, identifying a number of key works and them ... more
"¿Qué comunicación nos enseñan en la universidad? ¿Cuál nos brindan los medios? ¿Qué es la comunicación? ¿Y el cambio social? ¿Tienen sentido juntos? ¿Qué comunicación practican las ONGD? ¿Necesitamos un nuevo comunicador? ¿Reconocemos el papel de las radios comunitarias en la comuni ... more
This publication outlines four communication approaches used by United Nations organizations: (i) behaviour change communication; (ii) communication for social change; (iii) communication for advocacy; and (iv) strengthening an enabling media and communications environment. The second part provides ... more