"Este libro nace como una propuesta que busca dar visibilidad a una serie de iniciativas sociales e investigaciones enmarcadas en el ámbito de la comunicación, los conflictos y el cambio social, que en ocasiones no tienen los espacios ni la cobertura necesaria en los contextos académicos. Su obje
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tivo es mostrar buenas prácticas que apoyen el desarrollo de las actividades profesionales y de intervención social de los comunicadores y los activistas, además de favorecer el pensamiento crítico sobre la violencia que se transmite desde el periodismo, el cine o la publicidad, entre otros. En un escenario como el actual, en el que los medios de comunicación están sometidos a un acelerado proceso de concentración y mercantilización que daña su papel como garantes de una democracia de alta calidad, cobra más relevancia que nunca la investigación y la reflexión que favorezcan la difusión de una información plural, responsable, crítica contra las injusticias y que aborde las cuestiones centrales de interés colectivo. La comunicación para el cambio social, o los diferentes conceptos que sirven para detallar una comunicación transformadora, se posiciona como un enfoque de contrapoder que busca revertir los discursos de control. Un posicionamiento ético que incentiva la autonomía de las personas en cuanto a sus capacidades de reflexión, crítica y análisis, especialmente en relación a la violencia que margina, excluye e invisibiliza. Otro objetivo de este tipo de comunicación es promover la participación de los ciudadanos en los debates y en las decisiones comunes que impliquen una mejora de sus sociedades, en un contexto de reconocimiento mutuo." (Introducción, página 11)
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"This article provides an overview of subdisciplines in the field of Communication for Development and Social Change. Different subdisciplines of communication science are analyzed to assess their connection to the field. Building on these subdisciplines the article reviews health communication, agr
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icultural extension and rural communication, and environmental communication as practice-based subdisciplines of Communication for Development and Social Change. By assessing the current development and communication approaches within the different subdisciplines, the article aims to better understand the current state-of-the-art of the field and identify future imperatives." (Abstract)
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"This article highlights the key areas in which Communication for Development (C4D) can play a role in the aftermath of conflict, with a focus both at the community and at the national level. It provides an overview of the literature that has begun to discuss C4D in the light of peace creation. It i
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dentifies research directions that aid to shed light on the effectiveness of C4D interventions targeting issues that are specific to post-conflict environments. It recognises its strengths when working in conjunction with broader peacebuilding programmes. Finally, it introduces a new Theory of Change (ToC) framework that is helpful in assessing the role of C4D in the achievement of sustainable peace after violence." (Abstract)
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"This chapter first discusses evaluation of communication for development in relation to ideas around participation and social change, before presenting the framework for evaluating communication for development and social change, and the key principles that underpin it. It then describes some of th
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e most interesting current trends and debates in development evaluation that informed the development of the framework, and outlines some strategies for overcoming the many challenges and issues associated with implementing this alternative evaluation approach. The chapter discusses some of the aspects of systems thinking and complexity theory that informs the framework, and gives brief examples to illustrate their relevance. Finally, the chapter discusses the implications for increasing the sustainability and effectiveness of communication for development and social change." (Summary)
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"To a certain extent the field's shortcomings could be the consequence of academic work increasingly trapped in the normativity of the development industry and out of touch with the variety of agents concerned with social injustice worldwide, who are deploying communication and media strategies to a
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dvance their struggles." (Page 134)
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"La presente publicación tiene como principal intención revisar la riqueza analítica y propositiva de la comunicación en el campo del desarrollo, en el actual contexto de “redimensionamiento” de la cultura y su relación con el cambio social; entendiendo que esta diversidad de puntos de part
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ida reconfiguran los escenarios y competencias del quehacer de los comunicadores en la sociedad actual. Este libro nace de una preocupación pedagógica de los autores quienes construimos cada uno de los artículos que lo integran a propósito de nuestra labor docente en el marco del Seminario “Usos Socio-políticos de la Cultura en el Desarrollo”, que dictamos entre 2010 y 2012 en la Facultad de Periodismo y Comunicación de la Universidad Nacional de La Plata (FPyCS – UNLP) y en la Licenciatura en Comunicación Social de la Universidad de Buenos Aires (UBA)." (Presentación, página 6)
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"This book sets the stage for subsequent books by identifying and analysing the current gaps in the field. It critically reviews the theory and practice of Communication for Social Change (CSC) with a specific accent on the role played by structures in the creation of the discourses of CSC. Thomas a
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nd van de Fliert address issues relating to the political economy of international communication and development as the context of institutions and power structures in which CSC operates, and explore the attempts made over time, many in vain, to mainstream CSC policy and strategy. They conclude by arguing how a renewed focus on communication rights can further the belief that CSC practice should serve people's right to have their voices heard and their own goals articulated and pursued." (Publisher description)
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"This chapter argues that narrative can be particularly well suited to transcend the unhelpful polarizations – behavioral versus social change, diffusion versus participatory approaches – that have characterized and restricted global health communication to date. The chapter describes a series o
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f theoretical rationales and cases that can be enlisted to support the conceptualization of storytelling for social change practices and their effects at multiple levels of analysis. Next, it considers the theoretical base and cases on narrative and narration into articulation with the “Scenarios from Africa” process. Culture has been conceptualized as a “static set of never-changing values and norms” to which individuals are subject, rather than as “a complex, dynamic, and adaptive system of meaning” that is constantly evolving under the influence of individuals and collectivities. The theory of narrative and education proposed by cultural and educational psychologist, Jerome Bruner, provides a compelling grounding for this social constructivist perspective." (Summary)
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"This volume brings together a range of different specialists in the arts and cultural industries, as well as international academics and public intellectuals, to explore how media and communication practices for social change are currently being reconfigured in both conceptual and rhetorical terms.
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" (Publisher description)
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"This chapter will focus on the theorizing of communication and social change. It will argue that theory must enable people to know the world. It will also argue the limits to token participation and the unsustainability of "behavioral change communication'' that is theorized outside of structures,
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power flows, and cultures. Using the Right to Information movement in India as a case study, this chapter will explore grounded meanings of "voice" and "participation'' and will argue the need for a theory of communication for social change that is informed by people's needs and struggles. If theory is a set of principles informed by and drawn from observations of everyday needs and practice, its explanatory power is bound to remain consistent over time. Theory offers us a framework for knowing the world and the validation of concepts that are critical to apprehending and making sense of reality. I argue in this chapter that the Right to Information movement in India gives opportunities to explore communication and social change theory from the bottom up." (Abstract)
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"This issue of 'Communication Research Trends' provides a survey of the field of sustainable social change and communication in a global context. It starts with a review of introductory works and general overviews and lists some manuals, resource books, journals, and organizations, which are relevan
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t to the field. The second section continues with definitions that circulate in the field and provides entries to materials discussing the history of development communication and related policy and rights issues. Section three reviews approaches and is structured according to dominant paradigms, such as modernization, dependency, globalization and localization, multiplicity, and participation. The final section takes a look at practices and methodologies." (Introduction, page 4)
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"In this paper I address the question of how to study media and social change ethnographically. To do so I draw from the relevant media anthropology literature, including my own research in Malaysia and Spain. I first sketch a history of media anthropology, identifying a number of key works and them
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es as well as two main phases of growth since the 1980s. I then argue that anthropologists are well positioned to contribute to the interdisciplinary study of media and social change. However, to do so we must first shift our current focus on media and ‘social changing’ (i.e. how things are changing) to the study of media in relation to actual social changes, e.g. the suburbanisation of Kuala Lumpur in the 1970s to 2000s, or the secularisation of morality in post-Franco Spain. This shift from the ethnographic present continuous to the ethnographic past simple (how things changed from A to B) – a move from potential to actual changes – does not require that we abandon our commitment to ethnography in favour of social history. Rather, it demands new forms of ‘diachronic ethnography’ that can handle the biographical logic of actual social changes." (Abstract)
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This publication outlines four communication approaches used by United Nations organizations: (i) behaviour change communication; (ii) communication for social change; (iii) communication for advocacy; and (iv) strengthening an enabling media and communications environment. The second part provides
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an in-depth exploration of Communication for Development efforts within seven United Nations agencies, programmes and funds: FAO, ILO, UNAIDS, UNDP, UNESCO, UNICEF and WHO, followed by case studies that demonstrate C4D in practice either as part of a larger project or as a ‘stand alone’ project contributing to the strategic objectives of the organization.
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"El autor presenta una síntesis del pensamiento del comunicador boliviano Alfonso Gumucio y su propuesta acerca de la comunicación para el cambio social, partiendo de la historia del pensamiento comunicacional latinoamericano y ubicando al autor en la línea de tiempo de influencia y de evolución
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académica e investigativa en América Latina." (Resumen)
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