Redeveloping Communication for Social Change: Theory, Practice, and Power
Lanham: Rowman & Littlefield (2000), 216 pp.
Contains index
ISBN 0-8476-9587-5 (hbk); 0-8476-9588-3 (pbk)
"To reshape the field of development communication, Redeveloping Communication for Social Change proposes situating theory and practice within contexts of power, recognizing both the ability of dominant groups to control and the potential for marginal communities to resist. Contributors from communication and anthropology explore the global and institutional structures within which agencies construct social problems and interventions, the discourse guiding the normative climate for conceiving and implementing projects, and the practice of strategic interventions for social change. Examining early and emerging models of development, power dynamics, ethnographic approaches, gender issues, and information technologies, they speculate how a framework accounting for power might contribute toward new directions and applications in the field. Instead of mourning the demise of development communication, this volume should provoke critical debate that will help us change our approaches to meet new challenges." (Publisher description)
1 Introduction / Karin Gwinn Wilkins, 1
I. RECONCEPTUALIZING DEVELOPMENT COMMUNICATION THEORY
2 Gendered Agendas: Dialogue and Impasse in Creating Social Change / H. Leslie Steeves, 7
3 Governing Reproduction: Womens Empowerment and Population Policy / Ronald Walter Greene, 27
4 Reinventing Development Support Communication to Account for Power and Control in Development / Srinivas R Melkote, 39
5 Cultural Hybridity and the Public Sphere / Thomas L. Jacobson, 55
II. RECONSIDERING DEVELOPMENT COMMUNICATION PRACTICE
6 Communication for Social Change among Mexican Factory Workers on the Mexico-United States Border / Robert Huesca, 73
7 Power and Praxis in Development Communication Discourse and Method / Jody Waters, 89
8 A Discursive Perspective on Development Theory and Practice: Reconceptualizing the Role of Donor Agencies / Douglas Storey, 103
9 Mexican Popular Culture and Development: An Intertextual History of Agustin Laras Aventurera / Mark Pedelty, 119
10 Same Language Subtiding on Indian Television: Harnessing the Power of Popular Culture for Literacy / Brij Kothari, 135
11 Civil Society and Citizens' Media: Peace Architects for the New Millennium / Clemencia Rodriguez, 147
III. NEW DIRECTIONS
12 Place, Power, and Networks in Globalization and Postdevelopment / Arturo Escobar, 163
13 Border Crossings: Gender, Development, and Communication / Edna F. Einsiedel, 175
14 The Contexts of Power and the Power of the Media / Bella Mody, 185
15 Accounting for Power in Development Communication / Karin Gwinn Wilkins, 197
I. RECONCEPTUALIZING DEVELOPMENT COMMUNICATION THEORY
2 Gendered Agendas: Dialogue and Impasse in Creating Social Change / H. Leslie Steeves, 7
3 Governing Reproduction: Womens Empowerment and Population Policy / Ronald Walter Greene, 27
4 Reinventing Development Support Communication to Account for Power and Control in Development / Srinivas R Melkote, 39
5 Cultural Hybridity and the Public Sphere / Thomas L. Jacobson, 55
II. RECONSIDERING DEVELOPMENT COMMUNICATION PRACTICE
6 Communication for Social Change among Mexican Factory Workers on the Mexico-United States Border / Robert Huesca, 73
7 Power and Praxis in Development Communication Discourse and Method / Jody Waters, 89
8 A Discursive Perspective on Development Theory and Practice: Reconceptualizing the Role of Donor Agencies / Douglas Storey, 103
9 Mexican Popular Culture and Development: An Intertextual History of Agustin Laras Aventurera / Mark Pedelty, 119
10 Same Language Subtiding on Indian Television: Harnessing the Power of Popular Culture for Literacy / Brij Kothari, 135
11 Civil Society and Citizens' Media: Peace Architects for the New Millennium / Clemencia Rodriguez, 147
III. NEW DIRECTIONS
12 Place, Power, and Networks in Globalization and Postdevelopment / Arturo Escobar, 163
13 Border Crossings: Gender, Development, and Communication / Edna F. Einsiedel, 175
14 The Contexts of Power and the Power of the Media / Bella Mody, 185
15 Accounting for Power in Development Communication / Karin Gwinn Wilkins, 197
