Learning from Communicators in Social Change: Rethinking the Power of Development
Singapore: Springer (2021), xxiii, 270 pp.
Contains acronyms pp. xvii-xx, index
Series: Communication, Culture and Change in Asia, 7
ISBN 978-981-15-8281-3 (ebook); 978-981-15-8280-6 (print); 978-981-15-8282-0 (print)
"This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and practical applications and ethical concerns in communication for development and social change. Most of the available historical accounts in development communications make a distinction between the modernization paradigm, the dependency paradigm and the multiplicity or participatory paradigm. These historical accounts have been dominated by framing developments within these paradigms, as the logical offspring of the Western drive to develop the world after colonization and the Second World War. The subsequent collapse of the Soviet Union in the late eighties, together with the rise of the U.S. as the only remaining 'superpower,' the emergence of the European Union and China, the gradual coming to the fore of regional powers, such as the BRICS countries, and the recent meltdown of the world financial system has rendered disastrous consequences for people everywhere. (Publisher description)
Introduction: The Murky Beginnings and Confusing Guidelines of a "Do-Good" Ideology / Jan Servaes, 1
Is It Government Communication or People Communication? / Nora C. Quebral, 13
A Personal Account of the History of Devcom: Beginning in 1964 / John A. Lent, 23
Communication for Development: Looking Backward, Looking Forward / Emile G. McAnany, 33
The Beginnings of DSC in FAO / Silvia Balit, 49
Communication Planning Recalled / Alan Hancock, 59
A Personal Encounter: Some Reflections on Communication for Development and Social Change / Jan Servaes, 71
Understanding the Promise of Communication for Social Change: Challenges in Transforming India Towards a Sustainable Future / Kiran Prasad, 83
Participatory Environmental Communication: Pedagogy and Practice / Usha S. Harris, 101
The Development of Documentary in Post-1990s China / Zhou Bing, 119
Sure Ducks: What I Learned in the Village / Timothy Kennedy, 125
Growing up with and Within an Emerging Field: A Professional-Personal Development Story / Birgitte Jallov, 145
Power/Poder: Working Class Organizing, Confronting Race and Ethnic Hatred / James Lescault, 173
Rethinking Social Change and Development Communication in Africa / Charles Okigbo, 191
Twenty Years of Communicating Social Change: A Southern African Perspective on Teaching, Researching and Doing / Ruth Teer-Tomaselli, Lauren Dyll, and Eliza Govender, 211
RNTC Latin America: Lessons Learnt During Three Decades of Educational Communication for Development / Daniel Prieto Castillo, Amable Rosario, and Carlos Eduardo Cortés, 235
Conclusion: Some Suggestions for Communication for Development and Social Change / Jan Servaes, 251
Is It Government Communication or People Communication? / Nora C. Quebral, 13
A Personal Account of the History of Devcom: Beginning in 1964 / John A. Lent, 23
Communication for Development: Looking Backward, Looking Forward / Emile G. McAnany, 33
The Beginnings of DSC in FAO / Silvia Balit, 49
Communication Planning Recalled / Alan Hancock, 59
A Personal Encounter: Some Reflections on Communication for Development and Social Change / Jan Servaes, 71
Understanding the Promise of Communication for Social Change: Challenges in Transforming India Towards a Sustainable Future / Kiran Prasad, 83
Participatory Environmental Communication: Pedagogy and Practice / Usha S. Harris, 101
The Development of Documentary in Post-1990s China / Zhou Bing, 119
Sure Ducks: What I Learned in the Village / Timothy Kennedy, 125
Growing up with and Within an Emerging Field: A Professional-Personal Development Story / Birgitte Jallov, 145
Power/Poder: Working Class Organizing, Confronting Race and Ethnic Hatred / James Lescault, 173
Rethinking Social Change and Development Communication in Africa / Charles Okigbo, 191
Twenty Years of Communicating Social Change: A Southern African Perspective on Teaching, Researching and Doing / Ruth Teer-Tomaselli, Lauren Dyll, and Eliza Govender, 211
RNTC Latin America: Lessons Learnt During Three Decades of Educational Communication for Development / Daniel Prieto Castillo, Amable Rosario, and Carlos Eduardo Cortés, 235
Conclusion: Some Suggestions for Communication for Development and Social Change / Jan Servaes, 251
