Handbook of Communication for Development and Social Change
Top Insights
Singapore: Springer (2020), 2 vols.
ISBN 978-981-15-2014-3 (ebook); 978-981-15-2013-6 (print); 978-981-15-2015-0 (print + ebook)
"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa” – explore in detail projects in Nigeria, Burundi and Burkina Faso that used a communication intervention approach advanced by the Population Media Center. Other chapters in the Handbook take the reader to Spain, Kenya, South Africa, Kazakhstan, and beyond. Song Shi examines “ICTs and Modernization in China,” revealing that assumptions and theories of the modernization paradigm have significantly influenced the policies and projects on ICT4D in contemporary China. And, Song Shi writes, discussion on the potential of other approaches in ICT4D in China has also emerged among scholars. Hina Ayaz discusses the “Multiplicity Approach in Participatory Communication” in Pakistan – wherein the country adopted the Global Polio Eradication Initiative – only to run into negative perceptions and banning of polio vaccinations. However, a shift to a more successful approach, grounded in UNICEF’s social mobilization and communityinvolvement communication strategy, brought significant success. While many of the Handbook case studies incorporate participation as a significant development factor, they also address a wide range of social and political issues including, for example, civic engagement, sexual harassment, empowerment, and community voices. In addition to an abundance of case studies from around the world, the Handbook delves into various research methods that are being used to understand and design communication for development and social change interventions [...] Handbook editor Jan Servaes' own chapter (with Rico Lie), “Key Concepts, Disciplines, and Fields in Communication for Development and Social Change ” identifies five clusters of concepts and practices that are evident in the field today and which determine the activities and approaches in communication for sustainable development and social change interventions: The clusters are (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. The authors extend their discussion into three subdivisions: (1) health communication, (2) agricultural extension and rural communication, and (3) environmental communication (including climate change communication). This leads the reader into issues related to (1) right to communicate; (2) education and learning; (3) innovation, science, and technology; (4) natural resource management; (5) food security; (6) poverty reduction; (7) peace and conflict; (8) children and youth, women, and senior citizens; and (9) tourism. Some of the forerunners of development communication have not been forgotten. In “Daniel Lerner and the Origins of Development Communication”, Hemant Shah links Lerner’s 1958 book Passing of Traditional Society to today’s modernization and faith in technology to solve social problems. Also contributing to the foundation of this field is Paulo Freire who contributed much to idea that participation should be a vital part of the development dialogue. Ana Fernández-Aballí Altamirano’s chapter on "The Importance of Paulo Freire to Communication for Development and Social Change" highlights his main work Pedagogy of the Oppressed as a "before-and-after" in the fields of education, research, and communication, initially in Latin America and later in both North and South. Particularly in the case of development communication and communication for social change, the author stresses, Freire’s work had a definitive impact ..." (Review by Royal Donald Colle, Journal of Development Communication, vol. 30 (2), page 92-94)
PART I: INTRODUCTION
1 Terms and Definitions in Communication for Development and Social Change / Jan Servaes, 3
2 Communication for Development and Social Change: In Search of a New Paradigm / Jan Servaes, 15
3 Key Concepts, Disciplines, and Fields in Communication for Development and Social Change / Jan Servaes and Rico Lie, 29
PART II: HISTORIC CLUSTER
4 Communication for Development and Social Change: Three Development Paradigms, Two Communication Models, and Many Applications and Approaches / Jan Servaes and Patchanee Malikhao, 63
5 Family Tree of Theories, Methodologies, and Strategies in Development Communication / Silvio Waisbord, 93
6 A Changing World: FAO Efforts in Communication for Rural Development / Silvia Balit and Mario Acunzo, 133
7 Daniel Lerner and the Origins of Development Communication / Hemant Shah, 157
8 The Pax Americana and Development / P. Eric Louw, 167
PART III: NORMATIVE CONCEPTS
9 Media and Participation / Nico Carpentier, 195
10 Empowerment as Development: An Outline of an Analytical Concept for the Study of ICTs in the Global South / Jakob Svensson, 217
11 The Theory of Digital Citizenship / Toks Dele Oyedemi, 237
12 Co-creative Leadership and Self-Organization: Inclusive Leadership of Development Action / Alvito de Souza and Hans Begeer, 257
13 Communication for Development and Social Change Through Creativity / Arpan Yagnik, 269
14 The Relevance of Habermasian Theory for Development and Participatory Communication / Thomas Jacobson, 287
15 The Importance of Paulo Freire to Communication for Development and Social Change / Ana Fernández-Aballí Altamirano, 309
16 De-westernizing Alternative Media Studies: Latin American Versus Anglo-Saxon Approaches from a Comparative Communication Research Perspective / Alejandro Barranquero, 329
PART IV: CONTEXT FOR COMMUNICATION ACTIVITIES FOR DEVELOPMENT AND SOCIAL CHANGE
17 A Threefold Approach for Enabling Social Change: Communication as Context for Interaction, Uneven Development, and Recognition / Gloria Gómez Diago, 343
18 Shifting Global Patterns: Transformation of Indigenous Nongovernmental Organizations in Global Society / Junis J. Warren, 359
19 Women's Empowerment in Digital Media: A Communication Paradigm / Xiao Han, 379
20 Development Communication and the Development Trap / Cees J. Hamelink, 395
21 The Soft Power of Development: Aid and Assistance as Public Diplomacy Activities / Colin Alexander, 407
22 Asian Contributions to Communication for Development and Social Change / Cleofe S. Torres and Linje Manyozo, 421
23 Development Communication in Latin America / José Luis Aguirre Alvis, 443
24 Development Communication in South Africa / Tanja Bosch, 469
25 Development Communication as Development Aid for Post-Conflict Societies / Kefa Hamidi, 481
26 Glocal Development for Sustainable Social Change / Fay Patel, 501
27 Communication Policy for Women's Empowerment: Media Strategies and Insights / Kiran Prasad, 519
PART V: STRATEGIC AND METHODOLOGICAL CONCEPTS
28 Three Types of Communication Research Methods: Quantitative, Qualitative, and Participatory / Jan Servaes, 533
29 Visual Communication and Social Change / Loes Witteveen and Rico Lie, 555
30 Multidimensional Model for Change: Understanding Multiple Realities to Plan and Promote Social and Behavior Change / Paolo Mefalopulos, 579
31 Broadcasting New Behavioral Norms: Theories Underlying the Entertainment-Education Method / Kriss Barker, 595
32 Protest as Communication for Development and Social Change / Toks Dele Oyedemi, 615
33 Political Engagement of Individuals in the Digital Age / Paul Clemens Murschetz, 633
34 Family and Communities in Guatemala Participate to Achieve Educational Quality / Antonio Arreaga, 647
35 Digital Communication and Tourism for Development / Alessandro Inversini and Isabella Rega, 667
PART VI: METHODS, TECHNIQUES, AND TOOLS
36 A Community-Based Participatory Mixed-Methods Approach to Multicultural Media Research / Rukhsana Ahmed and Luisa Veronis, 681
37 Digital Stories as Data / Valerie M. Campbell, 693
38 Participatory Mapping / Logan Cochrane and Jon Corbett, 705
39 Evaluations and Impact Assessments in Communication for Development / Lauren Kogen, 715
40 Transformative Storywork: Creative Pathways for Social Change / Joanna Wheeler, Thea Shahrokh, and Nava Derakhshani, 733
41 Recollect, Reflect, and Reshape: Discoveries on Oral History Documentary Teaching / Yuhong Li, 755
42 Differences Between Micronesian and Western Values / Tom Hogan, 767
PART VII: CLIMATE CHANGE AND SUSTAINABLE DEVELOPMENT
43 Communicating Climate Change: Where Did We Go Wrong, How Can We Do Better? / Emily Polk, 795
44 Bottom-Up Networks in Pacific Island Countries: An Emerging Model for Participatory Environmental Communication / Usha S. Harris, 815
45 Youth Voices from the Frontlines: Facilitating Meaningful Youth Voice Participation on Climate, Disasters, and Environment in Indonesia / Tamara Plush, Richard Wecker, and Swan Ti, 833
46 Key SBCC Actions in a Rapid-Onset Emergency: Case Study From the 2015 Nepal Earthquakes / Rudrajit Das and Rahel Vetsch, 847
47 Importing Innovation? Culture and Politics of Education in Creative Industries, Case Kenya / Minna Aslama Horowitz and Andrea Botero, 861
PART VIII: ICTS FOR DEVELOPMENT
48 ICTs for Learning in the Field of Rural Communication / Rico Lie and Loes Witteveen, 873
49 How Social Media Mashups Enable and Constrain Online Activism of Civil Society Organizations / Oana Brindusa Albu and Michael Andreas Etter, 891
50 Strategic Social Media Management for NGOs / Claudia Janssen Danyi and Vidhi Chaudhri, 911
51 ICTs and Modernization in China / Song Shi, 929
52 Online Social Media and Crisis Communication in China: A Review and Critique / Yang Cheng, 939
53 Diffusion and Adoption of an E-Society: The Myths and Politics of ICT for the Poor in India / Ravindra Kumar Vemula, 953
54 Online Activism in Politically Restricted Central Asia: A Comparative Review of Kazakhstan, Kyrgyzstan, and Tajikistan / Bahtiyar Kurambayev, 961
55 New Media: The Changing Dynamics in Mobile Phone Application in Accelerating Health Care Among the Rural Populations in Kenya / Alfred Okoth Akwala, 977
56 ICTs for Development: Building the Information Society by Understanding the Consumer Market / Shahla Adnan, 989
PART IX: HEALTH COMMUNICATION
57 Health Communication: Approaches, Strategies, and Ways to Sustainability on Health or Health for All / Patchanee Malikhao, 1015
58 Health Communication: A Discussion of North American and European Views on Sustainable Health in the Digital Age / Isabell Koinig, Sandra Diehl, and Franzisca Weder, 1039
59 Millennium Development Goals (MDGs) and Maternal Health in Africa / Alfred Okoth Akwala, 1063
60 Impact of the Dominant Discourses in Global Policymaking on Commercial Sex Work on HIV/STI Intervention Projects Among Commercial Sex Workers / Satarupa Dasgupta, 1075
61 Designing and Distribution of Dementia Resource Book to Augment the Capacities of Their Caretakers / Avani Maniar and Khyati Deesawala, 1091
62 Strategic Communication to Counter Sexual Harassment in Bangladesh / Nova Ahmed, 1119
63 Multiplicity Approach in Participatory Communication: A Case Study of the Global Polio Eradication Initiative in Pakistan / Hina Ayaz, 1131
PART X: PARTICIPATORY COMMUNICATION
64 Participatory Development Communication and Natural Resources Management / Guy Bessette, 1141
65 Participatory Communication in Practice: The Nexus to Conflict and Power / Saik Yoon Chin, 1155
66 Capacity Building and People's Participation in e-Governance: Challenges and Prospects for Digital India / Kiran Prasad, 1177
67 Fifty Years of Practice and Innovation Participatory Video (PV) / Tony Roberts and Soledad Muñiz, 1195
68 Reducing Air Pollution in West Africa Through Participatory Activities: Issues, Challenges, and Conditions for Citizens' Genuine Engagement / Stéphanie Yates, Johanne Saint-Charles, Marius N. Kêdoté, and S. Claude-Gervais Assogba, 1213
69 Community Radio in Ethiopia: A Discourse of Peace and Conflict Reporting / Mulatu Alemayehu Moges, 1231
PART XI: REGIONAL OVERVIEWS
70 Political Economy of ICT4D and Africa / Tokunbo Ojo, 1243
71 Mainstreaming Gender into Media: The African Union Backstage Priority / Bruktawit Ejigu Kassa and Katharine Sarikakis, 1257
72 Idiosyncrasy of the European Political Discourse Toward Cooperation / Teresa La Porte, 1277
73 The Challenge of Promoting Diversity in Western Journalism Education: An Exploration of Existing Strategies and a Reflection on Its Future Development / Rozane De Cock and Stefan Mertens, 1293
74 Institutionalization and Implosion of Communication for Development and Social Change in Spain: A Case Study / Víctor Manuel Marí Sáez, 1311
75 A Sense of Community in the ASEAN / Pornpun Prajaknate, 1325
PART XII: CASE STUDIES
76 Entertainment-Education in Radio: Three Case Studies from Africa / Kriss Barker and Fatou Jah, 1343
77 The Role of Participatory Communication in Strengthening Solidarity and Social Cohesion in Afghanistan / Hosai Qasmi and Rukhsana Ahmed, 1355
78 Sinai People's Perceptions of Self-Image Portrayed by the Egyptian Media: A Multidimensional Approach / Alamira Samah Saleh, 1365
79 Protest as Communication for Development and Social Change in South Africa / Elizabeth Lubinga, 1381
80 Case Study of Organizational Crisis Communication: Oxfam Responds to Sexual Harassment and Abuse Scandal / Claudia Janssen Danyi, 1399
81 Communication and Culture for Development: Contributions to Artisanal Fishers' Wellbeing in Coastal Uruguay / Paula Santos and Micaela Trimble, 1413
82 Fostering Social Change in Peru Through Communication: The Case of the Manuani Miners Association / Sol Sanguinetti, 1429
83 Communicative Analysis of a Failed Coup Attempt in Turkey / Zafer Kýyan and Nurcan Törenli, 1439
84 Plurality and Diversity of Voices in Community Radio: A Case Study of Radio Brahmaputra from Assam / Alankar Kaushik, 1455
PART XIII: CONCLUSION
85 Communication for Development and Social Change: Conclusion / Jan Servaes, 1471
1 Terms and Definitions in Communication for Development and Social Change / Jan Servaes, 3
2 Communication for Development and Social Change: In Search of a New Paradigm / Jan Servaes, 15
3 Key Concepts, Disciplines, and Fields in Communication for Development and Social Change / Jan Servaes and Rico Lie, 29
PART II: HISTORIC CLUSTER
4 Communication for Development and Social Change: Three Development Paradigms, Two Communication Models, and Many Applications and Approaches / Jan Servaes and Patchanee Malikhao, 63
5 Family Tree of Theories, Methodologies, and Strategies in Development Communication / Silvio Waisbord, 93
6 A Changing World: FAO Efforts in Communication for Rural Development / Silvia Balit and Mario Acunzo, 133
7 Daniel Lerner and the Origins of Development Communication / Hemant Shah, 157
8 The Pax Americana and Development / P. Eric Louw, 167
PART III: NORMATIVE CONCEPTS
9 Media and Participation / Nico Carpentier, 195
10 Empowerment as Development: An Outline of an Analytical Concept for the Study of ICTs in the Global South / Jakob Svensson, 217
11 The Theory of Digital Citizenship / Toks Dele Oyedemi, 237
12 Co-creative Leadership and Self-Organization: Inclusive Leadership of Development Action / Alvito de Souza and Hans Begeer, 257
13 Communication for Development and Social Change Through Creativity / Arpan Yagnik, 269
14 The Relevance of Habermasian Theory for Development and Participatory Communication / Thomas Jacobson, 287
15 The Importance of Paulo Freire to Communication for Development and Social Change / Ana Fernández-Aballí Altamirano, 309
16 De-westernizing Alternative Media Studies: Latin American Versus Anglo-Saxon Approaches from a Comparative Communication Research Perspective / Alejandro Barranquero, 329
PART IV: CONTEXT FOR COMMUNICATION ACTIVITIES FOR DEVELOPMENT AND SOCIAL CHANGE
17 A Threefold Approach for Enabling Social Change: Communication as Context for Interaction, Uneven Development, and Recognition / Gloria Gómez Diago, 343
18 Shifting Global Patterns: Transformation of Indigenous Nongovernmental Organizations in Global Society / Junis J. Warren, 359
19 Women's Empowerment in Digital Media: A Communication Paradigm / Xiao Han, 379
20 Development Communication and the Development Trap / Cees J. Hamelink, 395
21 The Soft Power of Development: Aid and Assistance as Public Diplomacy Activities / Colin Alexander, 407
22 Asian Contributions to Communication for Development and Social Change / Cleofe S. Torres and Linje Manyozo, 421
23 Development Communication in Latin America / José Luis Aguirre Alvis, 443
24 Development Communication in South Africa / Tanja Bosch, 469
25 Development Communication as Development Aid for Post-Conflict Societies / Kefa Hamidi, 481
26 Glocal Development for Sustainable Social Change / Fay Patel, 501
27 Communication Policy for Women's Empowerment: Media Strategies and Insights / Kiran Prasad, 519
PART V: STRATEGIC AND METHODOLOGICAL CONCEPTS
28 Three Types of Communication Research Methods: Quantitative, Qualitative, and Participatory / Jan Servaes, 533
29 Visual Communication and Social Change / Loes Witteveen and Rico Lie, 555
30 Multidimensional Model for Change: Understanding Multiple Realities to Plan and Promote Social and Behavior Change / Paolo Mefalopulos, 579
31 Broadcasting New Behavioral Norms: Theories Underlying the Entertainment-Education Method / Kriss Barker, 595
32 Protest as Communication for Development and Social Change / Toks Dele Oyedemi, 615
33 Political Engagement of Individuals in the Digital Age / Paul Clemens Murschetz, 633
34 Family and Communities in Guatemala Participate to Achieve Educational Quality / Antonio Arreaga, 647
35 Digital Communication and Tourism for Development / Alessandro Inversini and Isabella Rega, 667
PART VI: METHODS, TECHNIQUES, AND TOOLS
36 A Community-Based Participatory Mixed-Methods Approach to Multicultural Media Research / Rukhsana Ahmed and Luisa Veronis, 681
37 Digital Stories as Data / Valerie M. Campbell, 693
38 Participatory Mapping / Logan Cochrane and Jon Corbett, 705
39 Evaluations and Impact Assessments in Communication for Development / Lauren Kogen, 715
40 Transformative Storywork: Creative Pathways for Social Change / Joanna Wheeler, Thea Shahrokh, and Nava Derakhshani, 733
41 Recollect, Reflect, and Reshape: Discoveries on Oral History Documentary Teaching / Yuhong Li, 755
42 Differences Between Micronesian and Western Values / Tom Hogan, 767
PART VII: CLIMATE CHANGE AND SUSTAINABLE DEVELOPMENT
43 Communicating Climate Change: Where Did We Go Wrong, How Can We Do Better? / Emily Polk, 795
44 Bottom-Up Networks in Pacific Island Countries: An Emerging Model for Participatory Environmental Communication / Usha S. Harris, 815
45 Youth Voices from the Frontlines: Facilitating Meaningful Youth Voice Participation on Climate, Disasters, and Environment in Indonesia / Tamara Plush, Richard Wecker, and Swan Ti, 833
46 Key SBCC Actions in a Rapid-Onset Emergency: Case Study From the 2015 Nepal Earthquakes / Rudrajit Das and Rahel Vetsch, 847
47 Importing Innovation? Culture and Politics of Education in Creative Industries, Case Kenya / Minna Aslama Horowitz and Andrea Botero, 861
PART VIII: ICTS FOR DEVELOPMENT
48 ICTs for Learning in the Field of Rural Communication / Rico Lie and Loes Witteveen, 873
49 How Social Media Mashups Enable and Constrain Online Activism of Civil Society Organizations / Oana Brindusa Albu and Michael Andreas Etter, 891
50 Strategic Social Media Management for NGOs / Claudia Janssen Danyi and Vidhi Chaudhri, 911
51 ICTs and Modernization in China / Song Shi, 929
52 Online Social Media and Crisis Communication in China: A Review and Critique / Yang Cheng, 939
53 Diffusion and Adoption of an E-Society: The Myths and Politics of ICT for the Poor in India / Ravindra Kumar Vemula, 953
54 Online Activism in Politically Restricted Central Asia: A Comparative Review of Kazakhstan, Kyrgyzstan, and Tajikistan / Bahtiyar Kurambayev, 961
55 New Media: The Changing Dynamics in Mobile Phone Application in Accelerating Health Care Among the Rural Populations in Kenya / Alfred Okoth Akwala, 977
56 ICTs for Development: Building the Information Society by Understanding the Consumer Market / Shahla Adnan, 989
PART IX: HEALTH COMMUNICATION
57 Health Communication: Approaches, Strategies, and Ways to Sustainability on Health or Health for All / Patchanee Malikhao, 1015
58 Health Communication: A Discussion of North American and European Views on Sustainable Health in the Digital Age / Isabell Koinig, Sandra Diehl, and Franzisca Weder, 1039
59 Millennium Development Goals (MDGs) and Maternal Health in Africa / Alfred Okoth Akwala, 1063
60 Impact of the Dominant Discourses in Global Policymaking on Commercial Sex Work on HIV/STI Intervention Projects Among Commercial Sex Workers / Satarupa Dasgupta, 1075
61 Designing and Distribution of Dementia Resource Book to Augment the Capacities of Their Caretakers / Avani Maniar and Khyati Deesawala, 1091
62 Strategic Communication to Counter Sexual Harassment in Bangladesh / Nova Ahmed, 1119
63 Multiplicity Approach in Participatory Communication: A Case Study of the Global Polio Eradication Initiative in Pakistan / Hina Ayaz, 1131
PART X: PARTICIPATORY COMMUNICATION
64 Participatory Development Communication and Natural Resources Management / Guy Bessette, 1141
65 Participatory Communication in Practice: The Nexus to Conflict and Power / Saik Yoon Chin, 1155
66 Capacity Building and People's Participation in e-Governance: Challenges and Prospects for Digital India / Kiran Prasad, 1177
67 Fifty Years of Practice and Innovation Participatory Video (PV) / Tony Roberts and Soledad Muñiz, 1195
68 Reducing Air Pollution in West Africa Through Participatory Activities: Issues, Challenges, and Conditions for Citizens' Genuine Engagement / Stéphanie Yates, Johanne Saint-Charles, Marius N. Kêdoté, and S. Claude-Gervais Assogba, 1213
69 Community Radio in Ethiopia: A Discourse of Peace and Conflict Reporting / Mulatu Alemayehu Moges, 1231
PART XI: REGIONAL OVERVIEWS
70 Political Economy of ICT4D and Africa / Tokunbo Ojo, 1243
71 Mainstreaming Gender into Media: The African Union Backstage Priority / Bruktawit Ejigu Kassa and Katharine Sarikakis, 1257
72 Idiosyncrasy of the European Political Discourse Toward Cooperation / Teresa La Porte, 1277
73 The Challenge of Promoting Diversity in Western Journalism Education: An Exploration of Existing Strategies and a Reflection on Its Future Development / Rozane De Cock and Stefan Mertens, 1293
74 Institutionalization and Implosion of Communication for Development and Social Change in Spain: A Case Study / Víctor Manuel Marí Sáez, 1311
75 A Sense of Community in the ASEAN / Pornpun Prajaknate, 1325
PART XII: CASE STUDIES
76 Entertainment-Education in Radio: Three Case Studies from Africa / Kriss Barker and Fatou Jah, 1343
77 The Role of Participatory Communication in Strengthening Solidarity and Social Cohesion in Afghanistan / Hosai Qasmi and Rukhsana Ahmed, 1355
78 Sinai People's Perceptions of Self-Image Portrayed by the Egyptian Media: A Multidimensional Approach / Alamira Samah Saleh, 1365
79 Protest as Communication for Development and Social Change in South Africa / Elizabeth Lubinga, 1381
80 Case Study of Organizational Crisis Communication: Oxfam Responds to Sexual Harassment and Abuse Scandal / Claudia Janssen Danyi, 1399
81 Communication and Culture for Development: Contributions to Artisanal Fishers' Wellbeing in Coastal Uruguay / Paula Santos and Micaela Trimble, 1413
82 Fostering Social Change in Peru Through Communication: The Case of the Manuani Miners Association / Sol Sanguinetti, 1429
83 Communicative Analysis of a Failed Coup Attempt in Turkey / Zafer Kýyan and Nurcan Törenli, 1439
84 Plurality and Diversity of Voices in Community Radio: A Case Study of Radio Brahmaputra from Assam / Alankar Kaushik, 1455
PART XIII: CONCLUSION
85 Communication for Development and Social Change: Conclusion / Jan Servaes, 1471
