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Media Practitioners and Public Opinions on Interactive Broadcast TV Shows in Africa: Citizen TV (Kenya) and Muvi TV (Zambia)

Okoth Fred Mudhai

University of Cambridge, Centre of Governance and Human Rights (2016), 25 pp.

"Interactive TV and radio shows are popular phenomena in Kenya and Zambia. Drawing primarily from interview- and observation based research in TV stations in Kenya and Zambia, this paper examines the role of media practitioners in shaping interactive broadcast programmes, and the nature and possibil ... more

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Who Participates? Audience and Participants in Interactive Shows

Winnie V. Mittullah, Okoth Fred Mudhai, Sammy Mwangi

Cambridge: Centre of Governance and Human Rights (2016), 23 pp.

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La participación de la audiencia en la televisión: De la audiencia activa a la social

Natalia Quintas Froufe, Ana González Neira (coord.)

Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC) (2015), 166 pp.

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Hearing Community Radio Listeners: A Storytelling Approach for Community Media Audience Research

Gretchen King

Participations: Journal of Audience & Reception Studies, volume 12, issue 2 (2015), pp. 121-146

"This article draws on the first extensive study of community radio audiences in the Middle East to contribute new insights about documenting the impacts of community radio, and the evaluative mechanisms that should be in place for non-profit, community media to better fulfill their mission to serve ... more

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Background Paper: Politics and Interactive Media in Zambia

Nalkui Milano, Neo Simutanyi, Alastair Fraser

Cambridge: Centre of Governance and Human Rights, University of Cambridge (2015), 15 pp.

"This background paper provides an overview of the history and context of interactive media and public opinion in Zambia. It is prepared as part of Politics and Interactive Media in Africa (PiMA) - a collaborative study involving the University of Cambridge, University of Nairobi and University of Z ... more

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Radio Active! The Story of Interactive Radio in Africa

Politics and Interactive Media in Africa (PiMA) (2015), 19 pp.

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Radio Listening Clubs in Malawi as Alternative Public Spheres

Peter Mhagama

Radio Journal: International Studies in Broadcast & Audio Media, volume 13, issue 1-2 (2015), pp. 105-120

"Many people in rural areas in Malawi lack access to information due to illiteracy and the unavailability of reliable sources of information. There is also an absence of a proper forum where rural ordinary people can express their views and have their voices heard. However, in communities where ther ... more

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Digitale Leuchtturmprojekte des lokalen und regionalen Hörfunks und Fernsehens: Social-Media-Programmfeedback in Deutschland, Großbritannien und den USA

Rüdiger Steinmetz, Anna Zöllner, Stephan Lax, Kevin Grieves, Gregory Newton

Berlin: Vistas (2014), 285 pp.

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Dimitra Newsletter, Nr. 25

Brussels: FAO Dimitra (2014), 24 pp.

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Programa sobre el derecho de las personas a ser escuchadas: Guía de aprendizaje

Adrienne Hopkins, Stephanie Debere et al.

Oxfam (2014), 120 pp.

"Por su propia naturaleza, trabajar eficazmente por el derecho de las personas a ser escuchadas es una tarea compleja y multidimensional, y requiere acciones a diferentes niveles y sectores, valiéndonos de diversas estrategias. El objetivo de esta guía es orientar nuestro trabajo y hacer hincapié ... more

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Interactive Media Audiences in Africa: A Comparison of Four Constituencies in Kenya and Zambia

Nalukui Milapo, Neo Simutanyi, Alastair Fraser

Cambridge: Centre of Governance and Human Rights, University of Cambridge (2014), 89 pp.

"To better understand who participates in media-driven public discussion and opinion-making, this working paper presents the results of a randomised household survey implemented in four constituencies in Kenya and Zambia, one urban and one rural constituency in each country. The survey was conducted ... as part of Politics and Interactive Media in Africa (PiMA), a collaborative research project analysing the nature and political implications of expressions of public opinion in broadcast media in Kenya and Zambia, via new information and communication technologies (ICT) such as mobile phones. This paper presents descriptive survey results that are the basis of a deeper comparative analysis of drivers of listenership and participation in interactive broadcast media shows, also published in the PiMA Working Paper series. Nevertheless, a few results are highlighted here. The survey reveals that level of radio listenership of interactive shows in the two Kenyan constituencies is high, particularly in Kenya, ranging between 80-90%, whereas in Zambia listenership levels range between 40-60%, contrasting with listenership to radio shows generally (70-85%). Radio listeners tend to listen to all types of shows, from politics and development shows to social/cultural and music/entertainment shows. Yet country differences in interactive show listenership are not reflected in the levels of participation in interactive radio shows. Both in Kenya and in Zambia, roughly 20% of the total population have participated at one time or another in interactive shows. However, contrasting with listenership, participation tends to be more segmented across types of shows. Rural and urban constituencies show an inverse pattern of participation in Kenya and Zambia, with higher levels of participation in the urban sample from Zambia (21% versus 12% in the rural), and the rural sample from Kenya (21% versus 19% in the urban). Across the four sites, male and more educated listeners are more likely to engage interactive shows. Three to four times more men engage in interactive shows than women. Of the women who participate in interactive shows, they tend to be younger, single, more educated and wealthier compared with those who do not participate. Calling in to the studio is the most frequent form of engagement in radio shows, especially in rural areas. SMS is more popular in urban constituencies, particularly in Kenya. Only 10% of those who have participated in interactive media shows have ever used social media to communicate with stations. Across all sites, the main barriers to participation identified are cost and expectations of not getting through." (Abstract and introduction, page 4) more

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Participatory Media for a Non-Participating Community: Western Media for Southern Communities

Brian Semujju

International Communication Gazette, volume 76, issue 2 (2014), pp. 197-208

"This paper draws on the contrast between community media and the nature of its communities in Africa that are not participatory but use participatory media. The general contention is that participatory media in Africa preside over non-participatory communities. The paper uses data collected at one ... more

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Interactive Radio for Development Projects: A Toolkit for Practitioners

FHI 360 (2014), 149 pp.

"The primary audience of this toolkit is anyone using or planning to use radio to enhance the impact of their development programs. It does not assume any level of prior knowledge of interactive radio from the reader. It will primarily appeal to practitioners who are planning to work through establi ... more

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Listeners' Clubs: New Partnerships

Dimitra Newsletter, issue 23 (2013), pp. 3-7

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Dimitra Newsletter, Nr. 24

Brussels: FAO Dimitra (2013), 24 pp.

"For several years now, the FAO-Dimitra project has been supporting community listeners’ clubs (CLC), which facilitate a process for strengthening rural communities, with a special focus on women’s leadership. At this stage in the project’s progress, we think it is necessary to take the time t ... more

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Online Comment Moderation: Emerging Best Practices

Federica Cherubini, Alexandra Waldhorn

Darmstadt: World Association of Newspapers and News Publishers (WAN-IFRA) (2013), 77 pp.

"The news organisations that we spoke to could be broadly divided into two camps with regards to their attitudes to online comments: there are those who embrace comments from users, often as part of a wider strategy of involving their readers in their publication, and there are those who see them as ... more

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Audience Participation in the Production of Online News: Towards a Typology

Aske Kammer

Nordicom Review, volume 34, issue Special Issue (2013), pp. 113-126

"The potential of audience participation constitutes a most important characteristic of digital journalism. This article presents an inductive study of audience participation in the production of online news in a Danish context, analysing how audiences participate, and what relationships between jou ... more

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Desde la experiencia al saber: Sistematización de las experiencias en investigación de audiencias de ALER

María Cristina Mata (ed.)

Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (2012), 45 pp.

"Analiza el diseño, los métodos de investigación aplicados y la relevancia práctica de 23 encuestas de audiencia y estudios de evaluación realizados por la ALER entre 1981 y 2008." (commbox)

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Interactive Radio for Agricultural Development Projects: A Toolkit for Practitioners
Key Guidance

Josh Woodard

USAID;FHI 360 (2012), xiii, 195 pp.

"This toolkit is designed to help USAID projects and other implementing organizations use interactive radio to augment the traditional agricultural extension services they are providing. In addition, it aims to provide practitioners with a foundational understanding of what is needed to create compe ... more

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Reaching the Community Through Community Radio: Readjusting to the New Realities. A Case Study Investigating the Changing Nature of Community Access and Participation in Three Community Radio Stations in Three Countries New Zealand, Nepal and Sri Lanka

Ahmed Zaki Nafiz

Canterbury: University of Canterbury, Doctoral Thesis (2012), xii, 331 pp.

"In this case study, I have studied three community radio stations- RS in Nepal, KCR in Sri Lanka and SCR in New Zealand- investigating how the radio management policies are positively or negatively, affecting community access and participation. The study shows that in their effort to stay economica ... more

Interactive Radio for Agricultural Development Projects: A Toolkit for Practitioners Key Guidance

Interactive Radio for Agricultural Development Projects: A Toolkit for Practitioners
Key Guidance