Audience Focus & Engagement
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"This toolkit is designed to help USAID projects and other implementing organizations use interactive radio to augment the traditional agricultural extension services they are providing. In addition, it aims to provide practitioners with a foundational understanding of what is needed to create compe ... more
"In this case study, I have studied three community radio stations- RS in Nepal, KCR in Sri Lanka and SCR in New Zealand- investigating how the radio management policies are positively or negatively, affecting community access and participation. The study shows that in their effort to stay economica ... more
"In Niger and the Democratic Republic of Congo (DRC), the rate at which listeners’ clubs are being formed and the fact that the approach is now being reproduced in various settings are indications of the success of this strategy and the extent to which it is proving sustainable. In South Kivu, for ... more
"Cette publication fait le récit de l’expérience unique des clubs d’écoute communautaires mis en place au Niger et en République démocratique du Congo par la FAO-Dimitra et ses partenaires. Mécanismes d’information et de communication centrés sur l’action, ces clubs ont remporté un s ... more
"This book is based on a collaborative research project by a team of journalism scholars from Europe, North America and Israel. It provides insights into how journalists at websites affiliated with leading national newspapers in ten Western democracies are thinking about, and dealing with, the inclu ... more
"This publication is particularly relevant for radio stations intending to establish listeners' clubs. It presents the experience of community listeners' clubs established in the mid-2000s in the Democratic Republic of Congo and Niger by the FAO and its partners, and the results that these initiativ ... more
"This report documents the results of a two-month field research evaluation in Niger and Chad on the media component of the Peace Through Development (PDEV) program funded by USAID under the Trans-Saharan Counterterrorism Partnership (TSCTP). Equal Access, a non-governmental organization (NGO) speci ... more
"This report aims to 'assist radio stations to understand formative target audience research and enable them to conduct such research'. The report is primarily based on the experiences with Focus Group Discussions (FGD's) of five South African community radio stations. The publication contains an in ... more
"In 2008, the CBA and UNESCO published the results of a survey of 72 Commonwealth broadcasters which looked at the nature of user-generated content (UGC). It considered what use they make of UGC and their involvement in promoting media and information literacy (MIL). The survey identified a lack of ... more
"In 2002 the UNICEF in collaboration with the Ministry of Information and Communication ( represented by Sudan Radio & TV Corporation –SRTC) launched a pilot project of Community Radio Listening Groups (CRLGs), designed to reach population in hard to reach areas in the country with messages and de ... more
"Deference and dissent strike a delicate balance in any polity. Insufficient deference to authority may incapacitate government, whereas too much may allow leaders to orchestrate mass violence. Although cross-national and cross-temporal variation in deference to authority and willingness to express ... more
"This study attempts to explore entertainment-education (E-E) radio drama audience responses/reactions, their motivating factors in writing letters to the drama and the relationship between audience responses and over all program goals of the drama, Menta Menged (Crossroads), in Ethiopia. Because en ... more
"Long before the descriptor “citizen journalism” became a topic of research interest in academia, Indonesia’s Radio Elshinta (www.elshinta.com) in Jakarta had already opened its airwaves for listeners, most with no formal journalism training, to call in their stories. This paper contextualises ... more
"Was im westlichen Kulturkreis beinahe befremdlich wirkt, ist in Indien ganz geläufig: Begeisterte Radiohörer schließen sich zusammen und gründen Hörerclubs. Auch Auslandssender wie die Deutsche Welle sind ein beliebter Anlass, sich zu organisieren - mit regelmäßigen Clubtreffen, sozialen Pro ... more
"Los resultados de la Consulta muestran que los pobres atendidos por el Hogar de Cristo y por el Servicio País perciben negativamente las modalidades en que son representados en la televisión abierta. Los participantes opinan que la televisión los vincula con categorías sociales estigmatizadas ( ... more
"The project ran from November 98 to May 2001, involving 13 rural women’s clubs in the Mpika district of Zambia, 600 km north of Lusaka. The clubs recorded their discussions of development issues or requests for development support; the tapes were sent to a radio producer in Lusaka, who recorded a ... more