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COPE y las nuevas audiencias sociales: Claves para el uso de Twitter, Facebook e Instagram en una radio interactiva

Javier Burguera Ruiz

Madrid: CEU Ediciones;Fundación COPE (2019), 187 pp.

"A partir de ejemplos extraídos de COPE y de otras emisoras nacionales e internacionales se ha querido realizar una fotografía de la situación actual de la radio en el contexto de las redes sociales queriendo arrojar también algo de luz con el análisis de un caso práctico al que cualquier peri ... more

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Guide to Audience Revenue and Engagement

Elizabeth Hansen, Emily Goligoski

Colombia Journalism School (2018), 121 pp.

"This report is intended to aid staff from news organizations and media entrepreneurs who wish to grow their revenue by deepening interactions with their audiences. It’s based on hundreds of conversations and interviews with journalists, managers, and members themselves, including newsroom fieldwo ... more

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Estudiar las audiencias: Tradiciones y perspectivas

Manuel Ignacio González Bernal, Sergio Roncallo Dow, Germán Arango Forero

Chía, Colombia: Universidad de La Sabana;Ediciones Universidad de Navarra (EUNSA) (2018), 336 pp.

"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est ... more

Perceptions and Participation in Community Radio Stations in Nariño-Colombia

Omar Gerardo Martínez Roa, Elsy Genith Ortega Erazo

Comunicar, volume 26, issue 54 (2018), pp. 81-90

"This work investigates the relationships between community radio and their audiences in the Department of Nariño, Colombia, considering Latin American and European experiences, and participation as a key element for social sustainability. The aim is to investigate whether the participation of citi ... more

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Community Access and Participation in Community Radio Broadcast: Case of Radio Gaakii, Ghana

Amadu Mohammed Faisal, Amin Alhassan

Journal of Development and Communication Studies, volume 5, issue 2 (2018), pp. 85-102

"This paper draws on the theory of participatory development communication to understand the nature and philosophy of community participation in development processes. It explored the symbiotic relationship between Carpentier (2011) and Arnstein’s (1969) theses on participation to propose four maj ... more

Percepciones y participación en emisoras de radio comunitaria en Nariño-Colombia

Omar Gerardo Martínez Roa, Elsy Genith Ortega Erazo

Comunicar, volume 26, issue 54 (2018), pp. 81-90

"El presente trabajo indaga sobre las relaciones entre las emisoras comunitarias y sus audiencias, en el Departamento de Nariño en Colombia, en el contexto de experiencias latinoamericanas y europeas, desde una perspectiva de participación, como elemento clave para la sostenibilidad social. Intere ... more

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Is Community Radio an Alternative Media? An Ethnographic Study of Audience Participation in RadioJU

Sushmita Pandit, Saayan Chattopadhyay

Media Asia, volume 45, issue 2-3 (2018), pp. 89-101

"While studies on alternative media and community radio stations have primarily focused on the media content and production techniques, scant attention has been paid to audience participation, a crucial aspect of community radio. This paper is based on ethnographic interview with the listeners and p ... more

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Sauti za Wananchi formative study: Understanding the Kenyan public opinion polling landscape

Kampala: Twaweza East Africa (2017), 6 pp.

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Indian News Media and the Production of News in the Age of Social Discovery

Zeenab Aneez, Sumandro Chattapadhyay, Vibodh Parthasarathi, Rasmus Kleis Nielsen

Oxford: Reuters Institute for the Study of Journalism (2017), 29 pp.

"This report examines the social media strategies of a sample of six leading English-language Indian news organisations, two newspapers (Hindustan Times and The Indian Express), two television stations (NDTV and News18), and two digital-born organisations (Firstpost and The Quint). The context is ex ... more

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Building an Ecosystem Around Data: Using Interactive Radio for Accountability to Farmers in Tanzania

Francesca Feruglio, Heather Gilberds

Brighton: Institute of Development Studies (IDS);Farm Radio International (2017), 15 pp.

"In 2015, Farm Radio International applied to Making All Voices Count for a practitioner research and learning grant. Farm Radio International (FRI) is a Canadian-based not-for-profit organisation working in direct partnership with approximately 600 radio broadcasters in 38 African countries to figh ... more

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Listening Groups Module South Sudan. Part I: Context, Part II: Case Studies

Arcata, Calif.: Internews (2017), 39 pp.

"The Listening Groups Module contains the collective knowledge of the Internews South Sudan team gained over three years’ experience managing more than 700 Listening Groups across the country [...] “Part I. Context” describes the information and media landscape in South Sudan, and the value of ... more

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Exploring the Link Between Community Radio and the Community: A Study of Audience Participation in Alternative Media Practices

Lei Guo

Communication, Culture & Critique, volume 10, issue 1 (2017), pp. 112-130

"Most alternative media research has examined media content and the production process, largely ignoring another important component: the audiences of alternative media. To narrow this gap, this study investigates audience participation in one alternative media outlet: community radio. Case studies ... more

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Community Radio, Democratic Participation and the Public Sphere

Niamh Gaynor, Anne O'Brien

Irish Journal of Sociology, volume 25, issue 1 (2017), pp. 29-47

"In this article, which draws on a detailed study of four community radio stations, we have highlighted a number of elements of community radio which contribute towards a democratisation of the public sphere as envisaged by Habermas and his followers. However, we have argued that democratic particip ... more

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Colombian Cries: Internal Armed Conflict and Emotions in Letters to the Editor

Marta Milena Barrios

Journalism, volume 18, issue 2 (2017), pp. 159-175

"Letters to the editor published by two Colombian newspapers during 1999–2008 were examined. Most addressed themes, domestic politics and the citizens’ affairs, were analyzed herein to describe emotions from a qualitative perspective. Findings showed that the internal armed conflict was the main ... more

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Citizen Journalism and Democratisation of Mainstream Media in Rwanda

Dominique Nduhura, Michael Prieler

African Journalism Studies, volume 38, issue 2 (2017), pp. 178-197

"This paper explores the role that citizen journalism is playing in democratising the mainstream media in Rwanda. Through in-depth interviews with journalists from two radio stations and by using the public sphere theory as a theoretical framework, this research sought to answer the question as to w ... more

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The Dilemma of Building Campus Radio Stations on a Business Model: The Case of ATL FM in Ghana

Michael Yao Wodui Serwornoo

Journal of Media Business Studies, volume 14, issue 1 (2017), pp. 60-78

"The quest for competitiveness and popularity of a campus radio station needs to be balanced with the epistemological frames of community radio, which include participation, community ownership, and opposition to hegemonic discourse in the mainstream media as well as independence from political and ... more

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Procesos interactivos mediáticos de Radio Sutatenza con los campesinos de Colombia (1947-1989)

Hernando Vaca Gutiérrez

Cali: Programa Editorial Universidad Autónoma de Occidente (2017), 385 pp.

"Radio Sutatenza nació en el año de 1947 como una emisora rural de carácter cultural, fundada por el padre José Joaquín Salcedo, para ofrecer educación fundamental integral a los campesinos de Colombia y, de esta manera, transformar sus condiciones de vida personales, familiares y sociales. Co ... more

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Exploring the Potential for Interactive Radio to Improve Accountability and Responsiveness to Small-Scale Farmers in Tanzania

Heather Gilberds et al.

Ottawa: Farm Radio International (2016), 36 pp.

"The research examines the possibilities of new digital technologies along with radio to facilitate adaptive management processes through rapid feedback to help ensure that agricultural development projects are farmer-centered, and meet the needs of those they intend to serve. Grounded in assessing ... Farm Radio International’s Listening Post—a methodology for collecting real-time, unfiltered feedback from farmers through a multi-channel platform linked to radio—the research highlights barriers to success and articulates lessons learned during the process of designing and implementing the model [...] The research demonstrates that linking a mobile-based crowd-sourcing tool with radio is effective at ensuring engagement from a large number of farmers. The radio stations offer a simple way to recruit participants from among the regular listeners of farmer radio programs. Also, the radio stations tend to be trusted sources of agricultural information among farmers, increasing motivation to participate. Further, the radio programs offer an easy way to close feedback loops by disseminating information about actions that stakeholders are taking in response to feedback. The Listening Post faced many of the same challenges documented by organizations utilizing similar tools—it was difficult to incentivize stakeholders to adequately respond to farmers, and competing motivations between extension officers, farmers, funders and partner organizations made it difficult to collect high-quality information that was usable and actionable. Moreover, an overarching focus on developing and implementing the technology and engaging a large number of farmers at the exclusion of other factors meant that many of the processes and mechanisms for effectively using the data collected and for responding to what farmers were saying weren’t fully developed. Despite these issues, there is significant evidence that the Listening Post model holds potential to act as a conduit for civic action if the correct stakeholders are engaged from the outset, if mechanisms for analyzing and disseminating relevant data from the platform to partners, local stakeholders and farmers is further refined, and if stakeholders ensure farmers can effectively use the technology." (Executive summary) more

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Interactive Radio Program Report: An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania

Heather Gilberds, Adena Brown, Mark Leclair

Ottawa: Farm Radio International (2016), 23 pp.

"Here we discuss a unique and innovative radio-based approach to improving mental health literacy and creating a demand for mental health services—part of a larger project called 'An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania'. Grounded in theories of so ... cial and behavior change communication and edutainment, and leveraging participatory methodologies, Farm Radio International and partners Teen Mental Health and Farm Radio Trust in Malawi worked with local radio broadcasters in Malawi and Tanzania to design and deliver weekly, interactive youth radio shows about mental health. Ongoing engagement with the content, and deliberation over the messages, was facilitated through SMS feedback mechanisms, and mobile polls and quizzes delivered through the radio stations, along with school-based radio listening clubs that met weekly to listen to the programs and discuss the themes in a group. Over the course of the 45-month project, the radio shows gained immense popularity, in large part because they talked about issues that are important to youth, and incorporated the language youth use and music they prefer. The programs attracted an average of 500,000 listeners each week, and received tens of thousands of text messages and Facebook posts by young people giving feedback, telling the radio hosts about what topics they would like to hear about, and asking questions about mental health or requesting to be connected with a mental health expert. The impact of the radio was measured according to whether and to what extent the interactive media programs play a role in triggering or facilitating drivers of the process of change. These drivers include bringing about improvements in knowledge and attitudes, mobilizing a social movement, and facilitating greater social and public support to put mental health on the agenda as a topic of conversation, grounded in new understandings and new knowledge. Our findings demonstrate that an interactive radio campaign can have a marked effect on improving knowledge, decreasing stigma, and increasing demand for mental health services among youth in sub-Saharan Africa. Youth who listened to the radio programs fare better than their peers in understanding the signs and symptoms of mental health disorders and in knowing where to go if they or someone they know needs help. Further, interactive radio programs can have a direct impact on reducing stigmatizing attitudes, frequently recognized as a crucial element in promoting improved access to care." (Executive summary) more

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The Power of Publics: Competing Imaginaries of the Radio Audience in Kenya and Zambia

Sharath Srinivasan, Stephanie Diepeveen

Cambridge: Centre of Governance and Human Rights, University of Cambridge (2016), 23 pp.

"With the liberalisation of the airwaves and the rising use of mobile phones since the 2000s, call- and text-in shows have become popular and lively features on broadcast media in Eastern Africa. Amidst expanding possibilities for listeners to speak and contribute to live radio broadcasts, new ways ... of imagining the position of the audience emerge. The audience is not simply comprised of passive listeners of publicly broadcast information, but actively engaged in contributing and reacting to what is aired. Yet the nature and political potential of the ‘audience-public’ is not straightforward. Interactive radio and TV shows are not just introducing specific audience members into the discussion, but who they are, what they represent, their influence and contribution to the space are uncertain. As audience members engage, those who manage and shape the broadcast must imagine, interpret and respond. Each participant in the discussion –whether listening, or involved in the station – producing, hosting, etc. – must come to terms with the nature of the interaction, Who is engaged? How should they respond? What are their reasons for being engaged and how might the introduction of this indeterminate audience-public relate to their intentions? Given the plurality of subjectivities, information, roles and intentions of those involved, the audience and why it matters can be imagined in multiple and competing ways. This paper interrogates how different actors involved in the radio broadcast imagine and respond to audience participation, and how these imaginaries become politically significant. This paper draws predominantly on interview and observation data on the perspectives of station hosts, guests and frequent callers of selected media houses and interactive broadcast shows in Zambia and Kenya. It examines the dynamic, plural and conflicting ways in which the audience is being reconstructed as an active ‘public’. In so doing, it shows the centrality of the imagined audience in the construction of the broadcast as a ‘public’, specifically how the indeterminate audience becomes the basis for competing imaginaries about power, authority and belonging. The political significance of the ‘audience-public’, it is argued, lies in the very fact that multiple and competing imaginaries are at play, which are invested in by actors pursuing diverse ends and thereby create tangible political effects." (Abstract) more