Audience Focus & Engagement
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"The traditional approach of communication for rural development (RD) was greatly influenced by the dominant paradigm of development. The retort against this paradigm gave birth to the participatory approach of communication wherein the common people in rural areas were considered as the ‘subjects ... more
"Community radio represents an opportunity for audiences to play a lead role in the production, dissemination and ownership of media channels and content. The active participation of audiences is one of the primary differences between community radio stations and their commercial and state-run count ... more
"The traditional financial models for news are dying. Could churches, environmental movements, and open source communities hold clues to its survival? We’re at a moment of profound transition and successive crisis for news. Our mission is to explore how membership models might help. A key takeaway ... more
"This report examines how digital-born news media in the Global South have developed innovative reporting and storytelling practices in response to growing disinformation problems. Based on field observation and interviews at Rappler in the Philippines, Daily Maverick in South Africa, and The Quint ... more
"This report focuses on how digital-born news media navigate audience engagement in the context of both rapid developments in a digital, mobile, and platform-dominated media environment and significant political pressure, including the ‘weaponisation’ of social media to target and harass indepen ... more
"In this factsheet, we study online audience engagement with legacy and digital-born news media across social media platforms (Facebook and Twitter) and the open web during the 2019 Indian General Election on the basis of data collected between 11 April and 19 May. We analyse cross-platform online a ... more
"This work investigates the relationships between community radio and their audiences in the Department of Nariño, Colombia, considering Latin American and European experiences, and participation as a key element for social sustainability. The aim is to investigate whether the participation of citi ... more
"El presente trabajo indaga sobre las relaciones entre las emisoras comunitarias y sus audiencias, en el Departamento de Nariño en Colombia, en el contexto de experiencias latinoamericanas y europeas, desde una perspectiva de participación, como elemento clave para la sostenibilidad social. Intere ... more
"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est ... more
"This paper draws on the theory of participatory development communication to understand the nature and philosophy of community participation in development processes. It explored the symbiotic relationship between Carpentier (2011) and Arnstein’s (1969) theses on participation to propose four maj ... more
"While studies on alternative media and community radio stations have primarily focused on the media content and production techniques, scant attention has been paid to audience participation, a crucial aspect of community radio. This paper is based on ethnographic interview with the listeners and p ... more
"This report is intended to aid staff from news organizations and media entrepreneurs who wish to grow their revenue by deepening interactions with their audiences. It’s based on hundreds of conversations and interviews with journalists, managers, and members themselves, including newsroom fieldwo ... more
"This paper explores the role that citizen journalism is playing in democratising the mainstream media in Rwanda. Through in-depth interviews with journalists from two radio stations and by using the public sphere theory as a theoretical framework, this research sought to answer the question as to w ... more
"In this article, which draws on a detailed study of four community radio stations, we have highlighted a number of elements of community radio which contribute towards a democratisation of the public sphere as envisaged by Habermas and his followers. However, we have argued that democratic particip ... more
"The quest for competitiveness and popularity of a campus radio station needs to be balanced with the epistemological frames of community radio, which include participation, community ownership, and opposition to hegemonic discourse in the mainstream media as well as independence from political and ... more
"The Listening Groups Module contains the collective knowledge of the Internews South Sudan team gained over three years’ experience managing more than 700 Listening Groups across the country [...] “Part I. Context” describes the information and media landscape in South Sudan, and the value of ... more
"Radio Sutatenza nació en el año de 1947 como una emisora rural de carácter cultural, fundada por el padre José Joaquín Salcedo, para ofrecer educación fundamental integral a los campesinos de Colombia y, de esta manera, transformar sus condiciones de vida personales, familiares y sociales. Co ... more
"Most alternative media research has examined media content and the production process, largely ignoring another important component: the audiences of alternative media. To narrow this gap, this study investigates audience participation in one alternative media outlet: community radio. Case studies ... more
"Letters to the editor published by two Colombian newspapers during 1999–2008 were examined. Most addressed themes, domestic politics and the citizens’ affairs, were analyzed herein to describe emotions from a qualitative perspective. Findings showed that the internal armed conflict was the main ... more