"The news organisations that we spoke to could be broadly divided into two camps with regards to their attitudes to online comments: there are those who embrace comments from users, often as part of a wider strategy of involving their readers in their publication, and there are those who see them as essentially, a necessary evil. Very few organisations (seven) didn‘t allow comments at all, but in times of financial difficulties, a costly initiative such as comment moderation, without any immediate and obvious financial benefit, is not always a priority. However, there are many organisations which see them as an essential element in fostering a real community around their publication or a niche topic. Comments are believed to increase reader engagement, both in terms of time spent on site, and in terms of loyalty." (Page 6)