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Internet Radio and Podcasts as Alternative to the Public Service and Commercial Mainstream Media in Poland: The Cases of Radio Nowy Swiat, Radio 357, and Raport O Stanie Swiata

Profesional de la Información, volume 31, issue 5: e310506 (2022), 13 pp.

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"The aim of this article is to show to what extent alternative audio media can be built online, not only by amateurs but also as a combination of the energy and involvement of professional journalists and the community of listeners who are ready to support them [...] The podcast Raport o stanie swiata and two Internet radio stations, Radio Nowy Swiat and Radio 357 from Poland, which are analysed in this article, were born in an act of protest against the negative changes in public service broadcasting, which became a propaganda tool. They are financed by listeners via the crowdfunding platform Patronite and do not broadcast advertising. A framework for analysing their functioning is devised using, in particular, theories of the public sphere and of alternative media. The study is based on content analysis of the call-in broadcasts disseminated for the first anniversary of the stations, Radio Nowy Swiat (April 16 and July 9, 2022) and Radio 357 (January 5, 2022). Pre-structured interviews with the patrons of Raport o stanie swiata are also used. Websites and social media accounts of these initiatives, as well as press coverage and data gathered by the National Broadcasting Council in relation to Polish Radio, are analysed as well. The research found that all three initiatives Raport o stanie swiata, Radio Nowy Swiat and Radio 357, despite being started by professionals, share some of the characteristics of alternative media and can significantly change the model of audio production, financing and consumption routines in Poland." (Abstract)