"This project has explored the ways in which an independent, public service-spirited media could create content about historical issues that avoids playing into propaganda-driven divides, fosters a more constructive discourse around history and brings Ukrainians into a common national conversation. The results of our project will also be of use to public diplomats, civic actors and educators, as well as to media outlets that share our aim of reducing polarisation in Ukraine and other countries, and building resilient societies with a full, free and evidencedriven public debate. Arena began the project with polling and segmentation analysis that investigated Ukrainians’ attitudes to history, political beliefs, identity and social values. We then held focus groups designed to identify the common concerns that unite Ukrainians. Using various insights from that analysis and the advice of prominent historians, we worked with Hromadske, an independent Ukrainan online media outlet, to create 16 pieces of video content. Finally, we explored polarised audiences’ reactions to these videos by measuring levels of online engagement and carrying out opinion polls, focusing in particular on the levels of trust." (Executive summary)