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Knowing and Researching Your Audience
"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo
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Managing Radio
Key Guides
Sedgefield: Sound Concepts (2010), 350 pp.
"This book is an excellent introduction to practice and theory of managing radio stations. It is divided into three parts. The first section provides an overview of the radio sector in the United Kingdom and presents the core concepts of radio station management. The second and core part of the book
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Women's (community) Radio as a Feminist Public Sphere
Javnost: The Public, volume 5, issue 2 (1998), pp. 73-85
"This article explores how women's community radio can contribute to a feminist public sphere and serve as a tool for women's empowerment through the media. Compared to film, TV and newspapers, radio is a relatively under researched and under valued area of the media. An extension of this situation
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