Document details

Audiences of Nazism: Using Media in the Third Reich

New York; Oxford: Berghahn (2024), xii, 290 pp.

Contains illustrations, index

Series: New German Historical Perspectives, 13

ISBN 978-1-80539-099-2 (hardback); 978-1-80539-100-5 (ebook)

"Traces of audience responses to propaganda in the Third Reich are particularly sparse given that the public sphere was so highly regulated. By taking an interdisciplinary and innovative approach to found historical sources of audiences' responses, the contributions to Audiences of Nazism critically approach the effectiveness of the Nazi media. The volume presents a comprehensive array of case studies including, but not limited to, Jewish responses to anti-Semitic media, personal reports from Nazi party rallies, responses to "degenerate art" exhibitions, and the afterlife of visual documentations of Nazi crimes. It uncovers the target groups of certain Nazi media products; how effective these products were in disseminating propaganda; and their chances to win over readers, listeners, and spectators not yet convinced of Nazism." (Publisher description)
Introduction. Media and Their Users in Nazi Germany / Ulrike Weckel, 1
1 "To Constantly Swim against the Tide Is Suicide": The Liberal Press and Its Audience, 1928-33 / Jochen Hung, 48
2 Active Audiences: Stürmerkasten and the Rise of Der Stürmer's
Activist Readership / Hannah Ahlheim, 61
3 Reading Fake News: The "Rohm Putsch," the Hitler Myth, and the Consumption of Political News under the Nazis / Janosch Steuwer, 84
4 Beyond Approved Reactions: Assessments of the NSDAPs Nuremberg Party Rallies in Diaries and Letters, 1933-38 / Annina Hofferberth, 104
5 Call and Response: The Creation of the National Socialist Public / Peter Fritzsche, 121
6 Advertising and Its Audiences in Weimar and Nazi Germany / Pamela E. Swett, 136
7 Concert Programs, Ideology, and the Search for Subjectivity in National Socialist Germany / Neil Gregor, 154
8 The "Entartete Kunst" Exhibitions and Their Audiences / Bernhard Fulda, 177
9 Amateur Films from National Socialist Austria as Visual Responses to Nazi Propaganda / Michaela Scharf, 196
10 The Media of Occupation: German Books and Photographs in France, 1940-44 / Julia S. Torrie, 219
11 The Migration of Topoi from Atrocity Films to Their Heirs: Modes of Addressing the Audience in German Postwar Cinema / Bernhard Gross, 240
12 Finding an Unintended Audience: An SS Photo Album and Its Postwar Editions / Ulrike Koppermann, 262