"The toolkit is meant to serve both as a resource for the regional training workshops for National Biodiversity Strategies and Action Plans (NBSAP) coordinators as well as a resource base for them for national focal points (NFPs) when they are back in their work place and are dealing with Communication, education and public awareness (CEPA) issues as part of their daily responsibilities. The toolkit provides guidance on where, when and how to use a wide range of education and communication interventions. The toolkit consists of 4 sections that contain guidance and tools for CEPA interventions by NBSAP coordinators: What is CEPA and how to get started; How to network and raise awareness; How to engage stakeholders and mainstream biodiversity; How to plan communication strategically The sections and the issues in each section are based on the surveys exploring the questions end users have. Most of the content is organized on the basis of the question ‘how to’. As NBSAP coordinators are busy people and have little time to read, the content of each HOW TO aspect of CEPA in all sections is presented in three different ways: Fact sheets; Examples; Checklists. The toolkit in this way offers an opportunity for readers to flip through and zap from one page that attracts their attention to another that could be of immediate use to them. The toolkit is not meant to read as a text book or manual on communication from A–Z." (Preface)
1 What is CEPA and how to get started, 11
2 How to network and raise awareness, 73
3 How to engage stakeholders and mainstream biodiversity, 151
4 How to plan communication strategically, 227