"This is an introduction to the collective marketing strategy with a regional and thematic emphasis on Nepalese community radio stations. In this publication, airtime is viewed as the "product" that all community radio stations sell, and which builds a link between them, as well as their mutual aim to contribute to the social progress of their communities. Hence, this publication suggests building partnerships to support each other in various contexts, eg, by sharing programmes on topics like immunisation, which are relevant for many radio stations, or by assisting each other in finding sponsorships or advertisers. The term "collective" refers to partnerships of Nepalese community radio stations amongst each other, either on a national or a regional level, or amongst those who have something else in common, although partnerships can also be built by community radio stations and commercial radio stations. The text includes an explanation of the principles of social marketing, and considers its specific features in relation to community radio. The desired structure and the underlying principles that follow this strategy are also discussed. All in all, the publication can inspire radio activists who wish to improve the programmes and the promotion of their radio stations by building a network with others." (commbox)