CRS’ Social and Behavior Change Guide
Key Guidance
Baltimore, MD: Catholic Relief Services (CRS) (2023), ix, 257 pp.
Contains photos, 21 figures, 19 tables, acronyms p. ix, glossary pp. 199-210, bibliogr. pp. 211-212, index
"[This is] a practical tool to guide CRS’ Social and Behavior Change (SBC) work across all program sectors. It provides: an understanding of basic principles of human behavior and social change; definitions of key terms and concepts; explanation of the essential steps in the social and behavior change process; description of key, evidence-based, effective SBC processes; checklists and templates to guide teams through planning and implementation of SBC steps and practices; a curated list of resources for staff to consult for more detailed guidance on specific topics." (Page 1)
Chapter 1: Introduction and How to Use This Guide, 1
Chapter 2: SBC Foundations, 7
Chapter 3: Using Theory to Inform SBC, 25
Chapter 4: SBC as a Systematic Process, 43
CHAPTER 5: A = ASSESS, 51
Step 1: Conduct a situational analysis, 53
Step 2: Define and prioritize the behavior(s)/norms that might address your core problem, 53
Step 3: Identify the priority group(s), 57
Step 4: Select preliminary project strategies, 59
CHAPTER 6: B = BUILD, 91
Step 5: Plan Formative Inquiry, 93
Step 6: Conduct Formative Inquiry, 108
Step 7: Analyze findings, 110
CHAPTER 7: C = CREATE, 119
Step 8: Profile priority groups, 122
Step 9: Refine behaviors/norms, 125
Step 10: Write Change Aims, 134
Step 11: Choose Activities and Engagement Tactics, 136
Step 12: Review MEAL for SBC, 141
CHAPTER 8: D = DEVELOP, 151
Step 13: Formulate draft messages, 153
Step 14: Develop an implementation plan, 158
Step 15: Develop, test and revise materials, 163
CHAPTER 9: E = EVALUATE, 177
Step 16: Select SBC indicators, 179
Step 18: Evaluate, 192
Step 19: Document learning and success,193
Glossary, 199
Bibliography, 211
Annexes, 215
Impact/feasibility matrix, 215
Brief descriptions of Formative Inquiry techniques, 217
Priority Group Profile Template, 234
SBC Strategy Alternative Format: Creative Brief, 236
Chapter 2: SBC Foundations, 7
Chapter 3: Using Theory to Inform SBC, 25
Chapter 4: SBC as a Systematic Process, 43
CHAPTER 5: A = ASSESS, 51
Step 1: Conduct a situational analysis, 53
Step 2: Define and prioritize the behavior(s)/norms that might address your core problem, 53
Step 3: Identify the priority group(s), 57
Step 4: Select preliminary project strategies, 59
CHAPTER 6: B = BUILD, 91
Step 5: Plan Formative Inquiry, 93
Step 6: Conduct Formative Inquiry, 108
Step 7: Analyze findings, 110
CHAPTER 7: C = CREATE, 119
Step 8: Profile priority groups, 122
Step 9: Refine behaviors/norms, 125
Step 10: Write Change Aims, 134
Step 11: Choose Activities and Engagement Tactics, 136
Step 12: Review MEAL for SBC, 141
CHAPTER 8: D = DEVELOP, 151
Step 13: Formulate draft messages, 153
Step 14: Develop an implementation plan, 158
Step 15: Develop, test and revise materials, 163
CHAPTER 9: E = EVALUATE, 177
Step 16: Select SBC indicators, 179
Step 18: Evaluate, 192
Step 19: Document learning and success,193
Glossary, 199
Bibliography, 211
Annexes, 215
Impact/feasibility matrix, 215
Brief descriptions of Formative Inquiry techniques, 217
Priority Group Profile Template, 234
SBC Strategy Alternative Format: Creative Brief, 236
