"The guide has been formatted to be useful to people at all levels of familiarity with media evaluation. The next section begins by presenting a core framework: four “building blocks” that distill a diverse set of evaluation frameworks into a straightforward process you can use to plan a new measurement effort. We follow with a discussion of each phase of the evaluation process, offering examples from the media world and tips for both basic and advanced measurement methods. There’s a lot to absorb, so to make it digestible and practical we have included planning worksheets at the end of each section along with a list of recommended resources: tools, how-to instructions, white papers, articles, and books you can turn to for more support in specific areas." (Page 3)