Drama for Development: Cultural Translation and Social Change
Inspiring Practice
Thousand Oaks, Calif.: Sage (2011), xxiii, 324 pp.
Contains illustrations, index
ISBN 9788132105916
Signature commbox: 10-Development-E 2011
"By assessing edutainment as a space of cultural translation, Drama for Development advances an often neglected perspective in this topics' research. It focuses on what happens when various goals, worldviews and needs from donors, producers and the audiences come together in the production and meaning construction of soap operas. The perspective is illustrated by examples from the largely South Asian experiences of the BBC World Service Trust, itself seen as a cross-cultural contact zone. Tensions between western scientific paradigm and local researcher in the audience research process (chapter 3), the cosmopolitan competencies of the production team in harmonizing the urge for authenticity, cultural sensitivity and development objectives (chapter 6) and the construction of social realism as an interplay of the observed realities of the audiences and the neo-liberal themes of donors (e.g., opium in ch.6 and forced marriage in chapter 11) exemplify some of the processes taking place in that zone. The epistemological position of the book is complementary to the more technical perspective of the existing body of literature, which sometimes fails to capture the complex processes of meaning construction and link it to the wider social context." (commbox)
1 Re-framing drama for development / Andrew Skuse, 1
2 Great expectations and creative evolution: the history of drama for development at the BBC World Service Trust / Caroline Sugg and Gerry Power, 23
3 Audience research in drama for development: a contact zone of translation and transnational knowledge production / Gerry Power, 47
4 "Creative tensions": audience research and the representational challenge of dramatising opium substitution in Afghanistan / Andrew Skuse, 71
5 Considering men, masculinity, and drama / Charlotte Lapsansky and Joyee S. Chatterjee, 91
6 Telling other people's stories: cultural translation in drama for development / Emily LeRoux-Rutledge, Gerry Power and Carol Morgan, 116
7 Broadcasting "the state": tribe, citizenship, and the politics of radio drama production in Afghanistan / Andrew Skuse and Marie Gillespie, 135
8 Dramatising "new Nepal" / Andrew Skuse and Michael Wilmore, 158
9 A dynamic encoding process: making the Cambodian "taste of life" drama / Lizz Frost Yocum, 178
10 Jasoos vijay: self-efficacy, collective action, and social norms in the context of an HIV and AIDs television drama / Lauren B. Frank, Sonal Tickoo Chaudhuri, Anurudra Bhanot and Sheila T. Murphy, 201
11 "Passport to love": dramatising forced marriage between Pakistan and the Pakistani diaspora / Sadaf Rizvi, 223
12 Urunana audiences at home and away: together "hand in hand"? / Helen M. Hintjens and Fortunee Bayisenge, 246
13 Gossiping for change: dramatising "blood debt" in Afghanistan / Andrew Skuse and Marie Gillespie, 273
Appendix 1: Serial dramas produced by the BBC World Service Trust 1999-2010, 295
Appendix 2: Models of narrative structure, 305
2 Great expectations and creative evolution: the history of drama for development at the BBC World Service Trust / Caroline Sugg and Gerry Power, 23
3 Audience research in drama for development: a contact zone of translation and transnational knowledge production / Gerry Power, 47
4 "Creative tensions": audience research and the representational challenge of dramatising opium substitution in Afghanistan / Andrew Skuse, 71
5 Considering men, masculinity, and drama / Charlotte Lapsansky and Joyee S. Chatterjee, 91
6 Telling other people's stories: cultural translation in drama for development / Emily LeRoux-Rutledge, Gerry Power and Carol Morgan, 116
7 Broadcasting "the state": tribe, citizenship, and the politics of radio drama production in Afghanistan / Andrew Skuse and Marie Gillespie, 135
8 Dramatising "new Nepal" / Andrew Skuse and Michael Wilmore, 158
9 A dynamic encoding process: making the Cambodian "taste of life" drama / Lizz Frost Yocum, 178
10 Jasoos vijay: self-efficacy, collective action, and social norms in the context of an HIV and AIDs television drama / Lauren B. Frank, Sonal Tickoo Chaudhuri, Anurudra Bhanot and Sheila T. Murphy, 201
11 "Passport to love": dramatising forced marriage between Pakistan and the Pakistani diaspora / Sadaf Rizvi, 223
12 Urunana audiences at home and away: together "hand in hand"? / Helen M. Hintjens and Fortunee Bayisenge, 246
13 Gossiping for change: dramatising "blood debt" in Afghanistan / Andrew Skuse and Marie Gillespie, 273
Appendix 1: Serial dramas produced by the BBC World Service Trust 1999-2010, 295
Appendix 2: Models of narrative structure, 305
