Document details

Financial Inclusion Youth Toolkit

Cape Town: Children’s Radio Foundation (CRF) (2018), 121 pp.
"Between August 2017 and July 2018, CRF implemented the Kilimo Mtaji project (“agriculture makes sense” in Swahili) in Tanzania and DRC. The aim of the project was to seize the power of youth-produced radio shows and outreach events in order to share key messages that raise awareness around financial literacy and agriculture as a business, incentivise uptake of services and increase access to service providers, advocate for youth-friendly policy changes and create pathways of opportunity and access to employment for youth [...] The first chapter unpacks the communication campaign model CRF used and its achievements. The chapter further explains the reasons why this campaign model is effective in an African context. The chapter then unpacks the youth-centred approach and shares some of the achievements of this model during the pilot phase in Tanzania and the DRC. The second chapter unpacks the pedagogic approach used to capacitate the youth reporters with the ability to produce quality radio shows and conduct outreach events around these topics. The third chapter provides guidance on the use of various tools developed for the purpose of this project. These tools are the fact sheets, radio guides and outreach guides. Fact sheets are developed for youth reporters to use as factual foundations for their own research and localisation of project topics. Radio guides unpack the process of developing a specific topic for radio shows. Outreach guides look at the process of using radio skills to develop interactive live events with radio listeners, or specific targeted audiences, on a particular topic." (Pages 2-4)