Document details

Impact: A Practical Guide to Evaluating Community Information Projects

Miami: Knight Foundation (2011), 37 pp.
"This guide will take you through the essential steps for designing an evaluation of your community information project. These steps explain what to do and consider at different stages of the evaluation process: 1. Describe your project and identify your target audience. 2. Identify the evaluation’s purpose and key questions. 3. Design the evaluation using effective methods. 4. Communicate and report the evaluation findings to make decisions and take action. We have included tips, tools and examples from community information projects that are currently being implemented by several grantees of the John S. and James L. Knight Foundation’s Community Information Challenge (KCIC)." (Introduction, page 4)
1 Describe Your Project and Identify Your Target Audience, 5
2 Identify the Evaluation’s Purpose and Key Questions, 13
3 Design the Evaluation Using Effective Methods, 15
Website Analytics -- Social Media Analysis -- Surveys -- Interviews
4 Communicate and Report the Evaluation Findings, 25