"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The first three chapters review basic communication concepts, from analyzing your audience to building a storyline. Chapters 4 and 5 shift the focus from conceptual to practical by introducing guidelines for presenting data, as well as the Organize, Plan, Test, and Integrate (OPT-In) framework developed by the textbook’s authors to aid in planning and executing data-related communications. Chapters 6 and 7 focus on the application of concepts and the OPT-In framework to the real world in scenarios, such as crisis situations or advocacy. The ultimate goal of this workbook—and the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press'—is to help you select and communicate quantitative data in ways lay audiences can understand. You will gain the most from this workbook by reviewing its contents in concert with the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', making note of the tips and guidelines it presents, and completing the practical exercises beginning in Chapter 3 to ensure your understanding of the concepts and ability to successfully apply them." (How to use this workbook)