Media and Communication in Nigeria: Conceptual Connections, Crossroads and Constraints
London; New York: Routledge (2022), xv, 272 pp.
Contains index
Series: Routledge Contemporary Africa Series
ISBN 978-1-032-07779-6 (pbk); 978-1-003-20874-7 (ebook)
"The book traces communication in Nigeria back to pre-colonial indigenous communication, through the development of telecommunication, broadcasting networks, the press, the Nigerian flm industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigeria-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, flm, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a fnal section theorising the future of communication studies in Nigeria in light of the digital media revolution." (Publisher description)
Introduction: Rethinking Communication Studies in Nigeria: A Methodological and Theoretical Critique / Bruce Mutsvairo and Nnamdi T. Ekeanyanwu, 1
PART I: HISTORY AND EVOLUTION OF COMMUNICATION AND JOURNALISM STUDIES IN NIGERIA
2 The Nigerian Media of Communication: History and Fundamental Issues / Nnsikan Senam, 19
3 Historical and Contemporary Exploration of the Nigerian Media Landscape: Conventional to Cyber Critiques / Godwin Ehiarekhian Oboh, 32
4 Appraising the Development of the Nigerian Press: A Historical Analysis of Socio-Political, Economic and Cultural Factors / Aniefiok J. Udoudo, 44
5 Historical Development and Transformation of the Nigerian Indigenous Communication Media / Barigbon Gbara Nsereka and Belema Papamie, 55
6 History and Evolution of Nigeria's National Broadcasting Commission (NBC) / Angela Nkiru Nwammuo and Gloria Nneka Ono, 70
7 Nollywood and the History of Film-Making in Nigeria: Closing the Gaps in the Narratives / Henry Chibueze Ogaraku, 82
8 Probing the Integration of Health Communication in Disciplinary Programmes of Nigerian Universities / Chika Euphemia Asogwa and Stephen Afam Kenechukwu, 96
9 Evolution of Organisational Communication in Nigeria: From Interpersonal to Digital Communication / Nsikak Solomon Idiong and Iniobong Courage Nda, 110
PART II: TECHNOLOGIES, DIGITIZATION AND TRANSFORMATION IN THE NIGERIAN COMMUNICATION INDUSTRY
10 The Impact of Digital Technologies on Journalism in Nigeria / Ladi S. Adamu, 125
11 The Impact of the Internet on Content and Journalistic Practices Within Traditional Newspapers in Northern Nigeria / Umar Suleiman Jahun, 138
12 Digital Media and the Transformation of Traditional Medical Communication in Nigeria / Abdullahi Saleh Bashir and Herbert E. Batta, 149
13 Technologies, Media and the Transmutation of Public Relations and Advertising in Nigerian Societies / Presly Ruke Obukoadata, Ngozi Uduma and Macauley Aniefiok, 161
14 Evolution of Digital Media: Citizen Journalism, Ethics and Self-Censorship in the Nigerian Media Industry / Aniefiok J. Udoudo and Doris A. Nwosu, 172
15 Technological Determinism and the Evolution of Nollywood / Ikechukwu Obiaya, 183
PART III: THEORIZING THE FUTURE OF COMMUNICATION STUDIES
16 Digitization and the Future of Communication Policy in Nigeria / Sola Adeyanju, 197
17 Technological Innovations and the Future of Communication Research and Theories in Nigeria / Pius Owoicho Ogwuche, 211
18 Mass communication education in Nigeria: A critical appraisal of historical and contemporary issues / Chuks Odiegwu-Enwerem and Uche Chuks-Enwerem, 223
19 Digital Media Revolution and Information Overload in the Nigerian Cyberspace: The Challenges and Prospects / Christopher Ifeakachukwu Ochonogor, 237
20 Digital Media and the Future of Development Communication in Nigeria / Josephat I. Okoye, 252
PART I: HISTORY AND EVOLUTION OF COMMUNICATION AND JOURNALISM STUDIES IN NIGERIA
2 The Nigerian Media of Communication: History and Fundamental Issues / Nnsikan Senam, 19
3 Historical and Contemporary Exploration of the Nigerian Media Landscape: Conventional to Cyber Critiques / Godwin Ehiarekhian Oboh, 32
4 Appraising the Development of the Nigerian Press: A Historical Analysis of Socio-Political, Economic and Cultural Factors / Aniefiok J. Udoudo, 44
5 Historical Development and Transformation of the Nigerian Indigenous Communication Media / Barigbon Gbara Nsereka and Belema Papamie, 55
6 History and Evolution of Nigeria's National Broadcasting Commission (NBC) / Angela Nkiru Nwammuo and Gloria Nneka Ono, 70
7 Nollywood and the History of Film-Making in Nigeria: Closing the Gaps in the Narratives / Henry Chibueze Ogaraku, 82
8 Probing the Integration of Health Communication in Disciplinary Programmes of Nigerian Universities / Chika Euphemia Asogwa and Stephen Afam Kenechukwu, 96
9 Evolution of Organisational Communication in Nigeria: From Interpersonal to Digital Communication / Nsikak Solomon Idiong and Iniobong Courage Nda, 110
PART II: TECHNOLOGIES, DIGITIZATION AND TRANSFORMATION IN THE NIGERIAN COMMUNICATION INDUSTRY
10 The Impact of Digital Technologies on Journalism in Nigeria / Ladi S. Adamu, 125
11 The Impact of the Internet on Content and Journalistic Practices Within Traditional Newspapers in Northern Nigeria / Umar Suleiman Jahun, 138
12 Digital Media and the Transformation of Traditional Medical Communication in Nigeria / Abdullahi Saleh Bashir and Herbert E. Batta, 149
13 Technologies, Media and the Transmutation of Public Relations and Advertising in Nigerian Societies / Presly Ruke Obukoadata, Ngozi Uduma and Macauley Aniefiok, 161
14 Evolution of Digital Media: Citizen Journalism, Ethics and Self-Censorship in the Nigerian Media Industry / Aniefiok J. Udoudo and Doris A. Nwosu, 172
15 Technological Determinism and the Evolution of Nollywood / Ikechukwu Obiaya, 183
PART III: THEORIZING THE FUTURE OF COMMUNICATION STUDIES
16 Digitization and the Future of Communication Policy in Nigeria / Sola Adeyanju, 197
17 Technological Innovations and the Future of Communication Research and Theories in Nigeria / Pius Owoicho Ogwuche, 211
18 Mass communication education in Nigeria: A critical appraisal of historical and contemporary issues / Chuks Odiegwu-Enwerem and Uche Chuks-Enwerem, 223
19 Digital Media Revolution and Information Overload in the Nigerian Cyberspace: The Challenges and Prospects / Christopher Ifeakachukwu Ochonogor, 237
20 Digital Media and the Future of Development Communication in Nigeria / Josephat I. Okoye, 252
