Media Messages and Public Health: A Decisions Approach to Content Analysis
New York; London: Routledge (2009), xvii, 270 pp.
Series: Communication Series
ISBN 978-0-8058-6025-2 (pbk); 978-0-203-88734-9 (e-book)
"Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues; measurement challenges posed by the broad range of media; use of content analysis across multiple media types; the potential for individual differences in audience interpretation of message content; case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research." (Publisher description)
I. CONCEPTUAL ISSUES
1 Using theory to inform content analysis / Manganello & Fishbein, 3
2 Linking content analysis and media effects research / Dale Kunkel, 15
II. RESEARCH DESIGN ISSUES
3 Defining and measuring key content variables / W. James Potter, 35
4 Sampling and content analysis: an overview of the issues / Amy Jordan and Jennifer Manganello, 53
5 Reliability for content analysis / Kimberly A. Neuendorf, 67
6 Research ethics in content analysis / Nancy Signorielli, 88
III. CASE STUDIES
7 Teens and the new media environment: challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin, 99
8 Sexually explicit content viewed by teens on the internet / Laura F. Salazar et al., 116
9 (De)coding television's representation of sexuality: beyond behaviors and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman, 137
10 Linking media content to media effects: the Rand television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu, 154
11 Health messages on prime time television: a longitudinal content analysis / Sheila T. Murphy, Holley A. Wilkin, and Michael J. Cody, 173
12 Receiver-oriented message analysis: lessons from alcohol advertising / Erica Weintraub Austin, 192
13 Violent video games: challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith, 211
IV. THE BIG PICTURE
14 The audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel, 233
15 Advancing the science of content analysis / Amy Jordan, Jennifer Manganello, Dale Kunkel, and Martin Fishbein, 246
1 Using theory to inform content analysis / Manganello & Fishbein, 3
2 Linking content analysis and media effects research / Dale Kunkel, 15
II. RESEARCH DESIGN ISSUES
3 Defining and measuring key content variables / W. James Potter, 35
4 Sampling and content analysis: an overview of the issues / Amy Jordan and Jennifer Manganello, 53
5 Reliability for content analysis / Kimberly A. Neuendorf, 67
6 Research ethics in content analysis / Nancy Signorielli, 88
III. CASE STUDIES
7 Teens and the new media environment: challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin, 99
8 Sexually explicit content viewed by teens on the internet / Laura F. Salazar et al., 116
9 (De)coding television's representation of sexuality: beyond behaviors and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman, 137
10 Linking media content to media effects: the Rand television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu, 154
11 Health messages on prime time television: a longitudinal content analysis / Sheila T. Murphy, Holley A. Wilkin, and Michael J. Cody, 173
12 Receiver-oriented message analysis: lessons from alcohol advertising / Erica Weintraub Austin, 192
13 Violent video games: challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith, 211
IV. THE BIG PICTURE
14 The audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel, 233
15 Advancing the science of content analysis / Amy Jordan, Jennifer Manganello, Dale Kunkel, and Martin Fishbein, 246
