"As a result of the liberalisation and commercialisation of the media in the wake of Ghana's return to a democratic constitution in 1992, there has emerged a new public sphere which has been successfully and effectively colonised by Pentecostal-charismatic churches and led to the rise of a Pentecostalite public culture geared towards Christian entertainment. This paper focuses on the popular video-film industry, which stays close to audience expectations and deliberately appropriates Pentecostal styles of representation. Examining the entanglement of cinema and church, video-filmmakers and pastors, I argue that the marked presence of Pentecostal styles of representation in the public sphere contributes to the spread of a social imaginary geared towards the recuperation of the project of modernity under the new condition of an open public sphere, characterised by the retreat of the state and the overwhelming presence of market forces." (Abstract)