Perfect digital storytelling in just nine steps: A storytelling manual for the newsroom
Key Guides
CH Media; European Journalism Training Association (EJTA) (2021), 68 pp.
"We want our content to reach people who are interested in what’s going on around them. To succeed, we have to think not only about what interests them, but also about how we can get them to pay attention to us. This manual will help you step into your users’ shoes when planning stories and coverage. Step by step, we’ll show you how you can develop user-oriented ideas, plan stories, execute them, and make sure they’re found and read in the end." (Pages 4-5)
1 Topic: Here’s how you come up with good topics, 11
2 Context: Here’s how you find the best hook and approach, 16
3 Concept: Here’s how you find the optimal story format, 23
4 Evaluate: Here’s how you decide if it’s worth the effort, 32
5 Execute: Here’s how you make your multimedia, cross-channel stories happen, 36
6 Review: Here’s how you guarantee quality, 44
7 Activate: Here’s how you “sell” your stories successfully, 47
8 Distribute: Here’s how to get your content in front of readers, 53
9 Maintain: Here’s how you give your work a longer life, 59
2 Context: Here’s how you find the best hook and approach, 16
3 Concept: Here’s how you find the optimal story format, 23
4 Evaluate: Here’s how you decide if it’s worth the effort, 32
5 Execute: Here’s how you make your multimedia, cross-channel stories happen, 36
6 Review: Here’s how you guarantee quality, 44
7 Activate: Here’s how you “sell” your stories successfully, 47
8 Distribute: Here’s how to get your content in front of readers, 53
9 Maintain: Here’s how you give your work a longer life, 59
